{"id":149298,"date":"2026-06-03T10:13:57","date_gmt":"2026-06-03T08:13:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149298"},"modified":"2026-06-03T10:13:58","modified_gmt":"2026-06-03T08:13:58","slug":"intermarche-mise-sur-bruxelles-avec-son-nouveau-concept-de-proximite-express","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-mise-sur-bruxelles-avec-son-nouveau-concept-de-proximite-express\/","title":{"rendered":"Intermarch\u00e9 mise sur Bruxelles avec son nouveau concept de proximit\u00e9 Express"},"content":{"rendered":"\n

Apr\u00e8s l’int\u00e9gration des magasins Mestdagh, Intermarch\u00e9 <\/strong>souhaite poursuivre son expansion en Belgique et se concentre d\u00e9sormais r\u00e9solument sur Bruxelles. Le distributeur pr\u00e9pare le lancement d’un nouveau concept de magasin de proximit\u00e9 sous le nom d’Intermarch\u00e9 Express et vise une vingtaine de points de vente dans la capitale.<\/p>\n\n\n\n

Diff\u00e9rent selon les quartiers<\/h2>\n\n\n\n

\u00c0 partir de septembre, la cha\u00eene souhaite commencer le d\u00e9ploiement de ce nouveau format, ax\u00e9 sur les achats rapides et quotidiens de proximit\u00e9. Les magasins auront une superficie d\u2019environ 800 m\u00e8tres carr\u00e9s et miseront fortement sur les produits frais et les plats pr\u00e9par\u00e9s. Chaque magasin s\u2019adaptera \u00e9galement aux sp\u00e9cificit\u00e9s du quartier dans lequel il s\u2019implante.<\/p>\n\n\n\n

Selon Laurent Boutbien, directeur g\u00e9n\u00e9ral d’Intermarch\u00e9 Belgique, le distributeur a dans un premier temps identifi\u00e9 une vingtaine d’emplacements potentiels \u00e0 Bruxelles<\/a>, rapporte La Derni\u00e8re Heure. Intermarch\u00e9 s’appuie notamment sur l’exp\u00e9rience acquise par l’entreprise avec des magasins urbains similaires \u00e0 Paris. Intermarch\u00e9 compte actuellement huit magasins \u00e0 Bruxelles. <\/p>\n\n\n\n

Potentiel des magasins de proximit\u00e9<\/h2>\n\n\n\n

Avec cette expansion, Intermarch\u00e9 souhaite renforcer sa position sur un march\u00e9 o\u00f9 des concurrents tels que Carrefour, Delhaize et Colruyt sont d\u00e9j\u00e0 fortement implant\u00e9s avec des magasins de proximit\u00e9. Le distributeur voit toutefois encore des opportunit\u00e9s de croissance. Selon la cha\u00eene, l’\u00e9volution des habitudes de consommation, le nombre croissant de m\u00e9nages urbains sans voiture et la demande de commerces rapides et de proximit\u00e9 cr\u00e9ent un potentiel suppl\u00e9mentaire pour les concepts de proximit\u00e9.<\/p>\n\n\n\n

L’expansion bruxelloise marque le d\u00e9but d’une nouvelle phase pour Intermarch\u00e9 Belgique, apr\u00e8s que le d\u00e9taillant s’est principalement concentr\u00e9 ces derni\u00e8res ann\u00e9es sur l’int\u00e9gration des 86 magasins Mestdagh qu’il a rachet\u00e9s en 2023. Cette int\u00e9gration ne se d\u00e9roule toutefois pas sans heurts, comme en t\u00e9moignent les plaintes de plus en plus nombreuses de franchis\u00e9s m\u00e9contents<\/a> relay\u00e9es par les m\u00e9dias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s l’int\u00e9gration des magasins Mestdagh, Intermarch\u00e9 souhaite poursuivre sa croissance et se tourne d\u00e9sormais r\u00e9solument vers Bruxelles. Le distributeur pr\u00e9pare le lancement d’un nouveau concept de magasin de proximit\u00e9 sous le nom d’Intermarch\u00e9 Express et vise une vingtaine de points de vente dans la capitale.<\/p>\n","protected":false},"author":5,"featured_media":149299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[624],"topic":[276],"region":[226,413],"class_list":{"0":"post-149298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-intermarche","11":"topic-expansion","12":"region-belgique","13":"region-bruxelles"},"acf":[],"yoast_head":"\nIntermarch\u00e9 mise sur Bruxelles avec son nouveau concept de proximit\u00e9 Express - RetailDetail 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