{"id":149313,"date":"2026-06-03T11:05:19","date_gmt":"2026-06-03T09:05:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149313"},"modified":"2026-06-03T11:08:37","modified_gmt":"2026-06-03T09:08:37","slug":"ava-fait-revivre-la-nostalgie-dans-les-magasins-avec-diddl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/ava-fait-revivre-la-nostalgie-dans-les-magasins-avec-diddl\/","title":{"rendered":"AVA fait revivre la nostalgie dans les magasins avec Diddl"},"content":{"rendered":"\n<p><strong>Diddl <\/strong>fait son grand retour : cette souris embl\u00e9matique conquiert \u00e0 nouveau le c\u0153ur des jeunes adultes. C&rsquo;est pourquoi <strong>AVA <\/strong>propose depuis peu des dizaines de produits \u00e0 son effigie dans ses rayons, du papier \u00e0 lettres parfum\u00e9 aux sacs \u00e0 dos en passant par les peluches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le retour des ann\u00e9es 90<\/h2>\n\n\n\n<p>La collection rappelle les ann\u00e9es 90 et le d\u00e9but des ann\u00e9es 2000, lorsque les articles Diddl s&rsquo;\u00e9changeaient dans les cours d&rsquo;\u00e9cole comme de pr\u00e9cieux tr\u00e9sors. \u00ab Les articles Diddl nostalgiques sont de retour en rayon, notamment le papier \u00e0 lettres au parfum reconnaissable qui \u00e9voque instantan\u00e9ment des souvenirs des ann\u00e9es 90 et 2000 \u00bb, explique le d\u00e9taillant.<\/p>\n\n\n\n<p>Mais la gamme s\u2019est \u00e9galement \u00e9largie, avec notamment des palettes de maquillage, des sacs \u00e0 dos et des peluches. Diddlina, la compagne de Diddl, ainsi que leurs amis Pimboli et Loupsily font \u00e9galement partie de la collection. Les produits sont disponibles dans tous les magasins AVA en Belgique et au Luxembourg, ainsi que via la boutique en ligne.<\/p>\n\n\n\n<p>La collection arrive \u00e9galement \u00e0 un moment nostalgique pour AVA : l\u2019entreprise familiale, qui compte 52 magasins physiques, f\u00eate cette ann\u00e9e ses 70 ans. Lors du Retail Marketing Day le 24 septembre, la troisi\u00e8me g\u00e9n\u00e9ration aux commandes, \u00e0 savoir Fay et Koen Van Weddingen, expliquera <a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\">comment elle souhaite rapprocher ce classique, tout comme Diddl, du grand public<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\">Cliquez ici pour plus d&rsquo;informations et pour acheter vos billets !<br><br>\u00c9galement pr\u00e9sents lors du Retail Marketing Day le 24\/9 : Albert Heijn, Planet B (Powr et Wondr), Vanhalst Retail Group (Dreambaby, Supra Bazar) et bien d&rsquo;autres encore.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Diddl fait son grand retour : cette souris embl\u00e9matique conquiert \u00e0 nouveau le c\u0153ur des jeunes adultes. C&rsquo;est pourquoi AVA propose depuis peu des dizaines de produits \u00e0 son effigie dans ses rayons, allant du papier \u00e0 lettres parfum\u00e9 aux sacs \u00e0 dos en passant par les peluches. <\/p>\n","protected":false},"author":5,"featured_media":149314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[655],"topic":[],"region":[226],"class_list":["post-149313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-ava","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA fait revivre la nostalgie dans les magasins avec Diddl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Diddl fait son grand retour. 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