{"id":149359,"date":"2026-06-03T14:25:35","date_gmt":"2026-06-03T12:25:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149359"},"modified":"2026-06-03T14:25:36","modified_gmt":"2026-06-03T12:25:36","slug":"picnic-va-egalement-se-lancer-dans-la-livraison-de-repas-un-marche-de-4-milliards","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-va-egalement-se-lancer-dans-la-livraison-de-repas-un-marche-de-4-milliards\/","title":{"rendered":"Picnic se lance dans la livraison de repas aux Pays-Bas : \u00ab Un march\u00e9 de 4 milliards \u00bb"},"content":{"rendered":"\n<p>Aux Pays-Bas, <strong>Picnic<\/strong> fait son entr\u00e9e sur le march\u00e9 des plats pr\u00e9par\u00e9s avec son nouveau service \u00ab Picnic Kookt \u00bb. Le supermarch\u00e9 en ligne revendique des prix plus bas et une meilleure qualit\u00e9 que les services de livraison de repas tels qu&rsquo;<strong>Uber Eats<\/strong> ou <strong>Takeaway<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forte demande<\/h2>\n\n\n\n<p>Picnic a d\u00e9j\u00e0 test\u00e9 ce service de repas en avril et mai dans certaines parties de Haarlem, Amsterdam, Utrecht et Eindhoven. Ces tests ont montr\u00e9 que la demande \u00e9tait forte. C&rsquo;est pourquoi le d\u00e9taillant acc\u00e9l\u00e8re d\u00e9sormais le d\u00e9ploiement du service dans la Randstad et le sud des Pays-Bas. D&rsquo;ici quelques mois, le d\u00e9ploiement devrait \u00eatre achev\u00e9 dans tout le pays et les 1,5 million de clients de Picnic pourront commander ces repas.<\/p>\n\n\n\n<p>Les repas fra\u00eechement pr\u00e9par\u00e9s sont cuisin\u00e9s dans la cuisine de Picnic, avec beaucoup de l\u00e9gumes et principalement des produits locaux et biologiques, sans additifs inutiles. Les clients ont actuellement le choix entre une vingtaine de plats, dont des repas tels que le rendang, le poulet teriyaki, le poulet au beurre et les lasagnes, pour environ dix euros par personne. Ils sont livr\u00e9s gratuitement \u00e0 domicile avec les courses quotidiennes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des consommateurs plus exigeants<\/h2>\n\n\n\n<p>Le potentiel est consid\u00e9rable : en 2024, les services de livraison, associ\u00e9s aux restaurants proposant la livraison \u00e0 domicile et aux plats pr\u00e9par\u00e9s vendus en supermarch\u00e9, devraient g\u00e9n\u00e9rer un chiffre d&rsquo;affaires de plus de 4 milliards d&rsquo;euros aux Pays-Bas. Le supermarch\u00e9 en ligne voit des opportunit\u00e9s dans la concurrence avec les services de livraison de repas : ces derni\u00e8res ann\u00e9es, leurs prix ont fortement augment\u00e9, tandis que les consommateurs sont devenus plus exigeants en mati\u00e8re de prix et de qualit\u00e9. Les repas command\u00e9s via Uber Eats ou Takeaway co\u00fbtent facilement vingt euros par personne, alors qu&rsquo;ils sont souvent tr\u00e8s transform\u00e9s.<\/p>\n\n\n\n<p>\u00ab Avec Picnic Kookt, nous rendons les plats fra\u00eechement pr\u00e9par\u00e9s aussi faciles \u00e0 commander que n\u2019importe quel autre repas. Il suffit de choisir le nombre de personnes pour lesquelles vous souhaitez commander, vous b\u00e9n\u00e9ficiez d\u2019une livraison gratuite \u00e0 domicile et, les jours de grande affluence, vous avez chez vous un bon repas qui plaira \u00e0 toute la famille \u00bb, explique Michiel Muller, cofondateur de Picnic. Le supermarch\u00e9 en ligne \u00e9largit ainsi sans cesse son offre de services. En effet, Picnic ne se contente pas de livrer les courses, mais r\u00e9cup\u00e8re \u00e9galement les capsules Nespresso, les bouteilles consign\u00e9es et les canettes, et gr\u00e2ce \u00e0 sa collaboration avec PostNL et DHL, les clients peuvent renvoyer leurs colis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux Pays-Bas, Picnic fait son entr\u00e9e sur le march\u00e9 des plats pr\u00e9par\u00e9s avec son nouveau service \u00abPicnic Kookt\u00bb. Le supermarch\u00e9 en ligne promet des prix plus bas et une meilleure qualit\u00e9 que les services de livraison de repas tels qu&rsquo;Uber Eats ou Thuisbezorgd.  <\/p>\n","protected":false},"author":3,"featured_media":149360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[170,68],"people":[],"extra":[],"company":[112,545,416],"topic":[],"region":[524],"class_list":{"0":"post-149359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-livraison-de-repas","10":"tag-maaltijdbezorging","11":"company-just-eat-takeaway","12":"company-picnic","13":"company-uber-eats","14":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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