{"id":14938,"date":"2016-09-27T14:57:20","date_gmt":"2016-09-27T14:57:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/veritas-propose-des-ateliers-diy-en-magasin-2\/"},"modified":"2016-09-27T14:57:20","modified_gmt":"2016-09-27T14:57:20","slug":"veritas-propose-des-ateliers-diy-en-magasin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/veritas-propose-des-ateliers-diy-en-magasin-2\/","title":{"rendered":"Veritas propose des ateliers DIY en magasin"},"content":{"rendered":"

Veritas <\/strong>lance \u2018Atelier Veritas\u2019 dans\u00a014 de ses magasins en Belgique. Il s\u2019agit d\u2019un concept shop-in-shop avec des workshops et des ateliers cr\u00e9atifs. Le concept s\u2019accompagne \u00e9galement d\u2019un nouvel assortiment cr\u00e9atif et d\u2019une plate-forme online.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Workshops dans des magasins extra-urbains<\/h2>\n

Quatorze magasins p\u00e9riph\u00e9riques accueillent le nouveau concept \u2018Atelier Veritas\u2019. Veritas y a install\u00e9 des ateliers, o\u00f9 des workshops seront organis\u00e9s sous la direction de cr\u00e9atifs et d\u2019experts en mati\u00e8re de hobby. D\u00e8s 2017 le concept sera \u00e9tendu.<\/p>\n

\n\u00ab Une table se trouve au centre, o\u00f9 les clients pourront travailler sur place. On y montrera de nombreux exemples, car les clients doivent d\u00e9couvrir toutes les possibilit\u00e9s cr\u00e9atives. C\u2019est pourquoi il y aura \u00e9galement un lien avec le site web. Il faut que cela devienne une v\u00e9ritable communaut\u00e9 omni-canal \u00bb, explique Ine Verhaert, CEO de Veritas, \u00e0 notre r\u00e9daction.<\/p>\n

\nAfin de favoriser le confort du consommateur au niveau de l\u2019accessibilit\u00e9 et de la proximit\u00e9, les shops \u2018Atelier Veritas\u2019 seront pr\u00e9sents surtout dans les magasins extra-urbains, A l\u2019exception toutefois des trois flagship stores \u00e0 Bruges, Louvain et Hasselt, qui disposent d\u00e9j\u00e0 d\u2019un espace r\u00e9serv\u00e9 aux workshops. En outre un quatri\u00e8me flagship store ouvrira ses portes en automne dans le centre de Bruxelles. Il y aura l\u00e0 aussi un \u00e9tage suppl\u00e9mentaire avec un atelier.<\/p>\n

\nUne r\u00e9ponse au besoin accru de cr\u00e9ativit\u00e9<\/h2>\n

Atelier Veritas deviendra un label en soi au sein de la marque Veritas et regroupera toute l\u2019offre cr\u00e9ative de Veritas. \u00ab Atelier Veritas est une v\u00e9ritable \u2018story\u2019 visant \u00e0 inciter le consommateur \u00e0 la cr\u00e9ation et \u00e0 faciliter la formation d\u2019une communaut\u00e9 cr\u00e9ative de d\u00e9butants et d\u2019experts. Ils pourront s\u2019inspirer mutuellement et \u00e9changer leurs exp\u00e9riences tant dans les magasins physiques que sur la plate-forme en ligne \u00bb, poursuit Ine Verhaert.<\/p>\n

\nAfin de stimuler cette exp\u00e9rience cr\u00e9ative, Veritas lance un nouvel assortiment \u2018Atelier Veritas\u2019, comprenant quelque 1.000 nouveaux UGS sous marque propre. D\u00e8s le mois d\u2019octobre cet assortiment sera disponible int\u00e9gralement sur le webshop de Veritas \u2013 qui sera enti\u00e8rement relook\u00e9 au mois d\u2019octobre \u2013, dans les magasins dot\u00e9s d\u2019un Atelier Veritas, dans les flagship stores et partiellement dans d\u2019autres magasins.<\/p>\n

\nExperts cr\u00e9atifs et hobbys locaux<\/h2>\n

Les exploitants locaux auront la libert\u00e9 d\u2019organiser les workshops en fonction de la demande de leurs clients. Ainsi les enseignants des workshops seront toujours des experts cr\u00e9atifs locaux qui pourront d\u00e9cider eux-m\u00eames de l\u2019utilisation de l\u2019offre. \u00ab Nous voulons \u00e9galement faire d\u00e9couvrir de nouveaux hobbys inconnus et ne pas nous limiter au tricot et au crochet traditionnels \u00bb, pr\u00e9cise Ine Verhaert.<\/p>\n

\nLa CEO constate que la demande de workshops est importante. Dans les magasins d\u00e9j\u00e0 dot\u00e9s d\u2019un Atelier Veritas, les workshops affichent complet tr\u00e8s rapidement, en particulier les ateliers pour d\u00e9butants. Preuve qu\u2019il y encore des possibilit\u00e9s d\u2019expansion pour le concept. Verhaert remarque \u00e9galement qu\u2019en Allemagne, o\u00f9 Veritas compte deux magasins, l\u2019assortiment cr\u00e9atif conna\u00eet un grand succ\u00e8s : \u00ab On y trouve pas de magasins physiques proposant une offre aussi \u00e9tendue et compl\u00e8te pour la cr\u00e9ation textile que la n\u00f4tre. \u00bb Quant \u00e0 la France, o\u00f9 Veritas a ouvert un premier magasin au mois de mai<\/a>, les affaires tournent \u00ab mieux que pr\u00e9vu \u00bb.<\/p>\n

\nMagasin pilote dans la Nationalestraat \u00e0 Anvers<\/h2>\n

Il y aura \u00e9galement un magasin enti\u00e8rement d\u00e9di\u00e9 au concept Atelier Veritas : celui-ci s\u2019installera dans la Nationalestraat \u00e0 Anvers, afin que les \u00e9tudiants de l\u2019Acad\u00e9mie de la mode, entre autres, puissent trouver tout leur mat\u00e9riel cr\u00e9atif dans un seul endroit.<\/p>\n

\nPour Veritas ce magasin sera un v\u00e9ritable laboratoire, o\u00f9 consommateurs cr\u00e9atifs et experts pourront tester ensemble les derniers outils et tendances.<\/p>\n

\nIne Verhaert : \u00ab Il y a plus que l\u2019assortiment et la connaissance, il y \u00e9galement des machines, dont on a besoin pour exp\u00e9rimenter avec le textile. Certains \u00e9l\u00e9ments et concepts de ce magasin pourront ensuite \u00eatre int\u00e9gr\u00e9s dans d\u2019autres magasins. \u2018Atelier Veritas\u2019 se veut une plate-forme DIY pour tous les cr\u00e9atifs, tant d\u00e9butants qu\u2019experts. \u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Veritas lance \u2018Atelier Veritas\u2019 dans\u00a014 de ses magasins en Belgique. Il s\u2019agit d\u2019un concept shop-in-shop avec des workshops et des ateliers cr\u00e9atifs. Le concept s\u2019accompagne \u00e9galement d\u2019un nouvel assortiment cr\u00e9atif et d\u2019une plate-forme online. \u00a0 Workshops dans des magasins extra-urbains Quatorze magasins p\u00e9riph\u00e9riques accueillent le nouveau concept \u2018Atelier Veritas\u2019. Veritas y a install\u00e9 des ateliers, […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nVeritas propose des ateliers DIY en magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Veritas lance \u2018Atelier Veritas\u2019 dans 14 de ses magasins en Belgique. 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