{"id":149389,"date":"2026-06-03T15:54:47","date_gmt":"2026-06-03T13:54:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149389"},"modified":"2026-06-03T15:54:49","modified_gmt":"2026-06-03T13:54:49","slug":"mango-sassocie-a-la-chaine-de-grands-magasins-coin-pour-accelerer-sa-croissance-en-italie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mango-sassocie-a-la-chaine-de-grands-magasins-coin-pour-accelerer-sa-croissance-en-italie\/","title":{"rendered":"Mango s’associe \u00e0 la cha\u00eene de grands magasins Coin pour acc\u00e9l\u00e9rer sa croissance en Italie"},"content":{"rendered":"\n

Mango <\/strong>conclut un partenariat strat\u00e9gique avec Coin<\/strong> afin d’acc\u00e9l\u00e9rer sa croissance en Italie : entre septembre 2026 et fin 2027, la cha\u00eene de mode espagnole pr\u00e9voit d’ouvrir 22 nouveaux points de vente dans les magasins de la cha\u00eene de grands magasins.<\/p>\n\n\n\n

\u00ab Une \u00e9tape importante \u00bb<\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 ce partenariat, Mango ouvrira des boutiques en boutique dans certains grands magasins Coin r\u00e9partis dans toute l’Italie, avec des surfaces de vente allant de 400 \u00e0 1 000 m\u00b2. Les nouveaux points de vente proposeront l’ensemble de la gamme pour femmes, hommes et enfants. En 2026, les huit premiers points de vente ouvriront leurs portes, notamment \u00e0 Bari, Catane et Rome. En 2027, le d\u00e9ploiement se poursuivra dans le nord de l’Italie, notamment \u00e0 G\u00eanes, C\u00f4me et Trieste, et Mango renforcera sa pr\u00e9sence en Sicile et en Sardaigne.<\/p>\n\n\n\n

Selon Daniel L\u00f3pez, directeur de l’expansion et des franchises chez Mango, cet accord rapproche la marque des consommateurs italiens gr\u00e2ce \u00e0 des emplacements strat\u00e9giques au sein du r\u00e9seau Coin. Il souligne que cette op\u00e9ration constitue une \u00e9tape importante dans la strat\u00e9gie de croissance en Italie. Matteo Cosmi, directeur g\u00e9n\u00e9ral de Coin, affirme que cette collaboration renforce l’offre commerciale de la cha\u00eene de grands magasins et confirme son r\u00f4le de plateforme pour les marques internationales dot\u00e9es d’une identit\u00e9 distinctive dans le secteur de la mode.<\/p>\n\n\n\n

Mango est pr\u00e9sente en Italie depuis 2001 et f\u00eatera donc son 25e anniversaire dans le pays en 2026. Fin 2025, la cha\u00eene comptait 120 magasins et plus de 40 000 m\u00b2 de surface de vente, en plus de ses ventes via son propre canal en ligne et diverses plateformes num\u00e9riques externes.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mango conclut un partenariat strat\u00e9gique avec Coin afin d’acc\u00e9l\u00e9rer sa croissance en Italie : entre septembre 2026 et fin 2027, la cha\u00eene de mode espagnole pr\u00e9voit d’ouvrir 22 nouveaux points de vente dans les magasins de la cha\u00eene de grands magasins.<\/p>\n","protected":false},"author":10,"featured_media":149390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1112],"people":[],"extra":[43],"company":[2045,717],"topic":[276,1312],"region":[525],"class_list":{"0":"post-149389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-samenwerking","10":"extra-plus","11":"company-coin","12":"company-mango","13":"topic-expansion","14":"topic-partenariat","15":"region-italie"},"acf":[],"yoast_head":"\nMango s'associe \u00e0 la cha\u00eene de grands magasins Coin pour acc\u00e9l\u00e9rer sa croissance en Italie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mango conclut un partenariat strat\u00e9gique avec Coin afin 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