{"id":149424,"date":"2026-06-04T10:51:09","date_gmt":"2026-06-04T08:51:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149424"},"modified":"2026-06-04T10:51:10","modified_gmt":"2026-06-04T08:51:10","slug":"omoda-rachete-la-boutique-en-ligne-wehkamp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/omoda-rachete-la-boutique-en-ligne-wehkamp\/","title":{"rendered":"Omoda rach\u00e8te la boutique en ligne Wehkamp"},"content":{"rendered":"\n

Le groupe de mode Omoda <\/strong>rach\u00e8te Wehkamp<\/strong> \u00e0 l’investisseur britannique Apax Partners<\/strong>. Apr\u00e8s onze ans, le grand magasin en ligne d\u00e9ficitaire revient ainsi sous contr\u00f4le n\u00e9erlandais. Omoda, Assem<\/strong>, Wehkamp et kleertjes.com<\/strong> sont d\u00e9sormais r\u00e9unis sous un m\u00eame toit.<\/p>\n\n\n\n

Wehkamp ouvre des magasins physiques<\/h2>\n\n\n\n

Omoda poursuit sa campagne d’acquisitions : au cours des sept derni\u00e8res ann\u00e9es, l’entreprise familiale z\u00e9landaise a d\u00e9j\u00e0 r\u00e9alis\u00e9 onze acquisitions, dont Assem et Mijn Modewereld. L’ajout de Wehkamp et de kleertjes.com \u00e9largit toutefois consid\u00e9rablement la port\u00e9e du groupe, selon ce dernier : alors qu’Assem se concentre sur le segment haut de gamme et Omoda sur le segment moyen-haut, Wehkamp apporte une position solide dans le segment moyen g\u00e9n\u00e9ral. <\/p>\n\n\n\n

De plus, Wehkamp vend \u00e9galement des articles de beaut\u00e9, de d\u00e9coration et de sport, tandis que Kleertjes.com est le leader du march\u00e9 de la mode enfantine en ligne aux Pays-Bas. Selon Jan Baan, PDG d\u2019Omoda Brands, cette acquisition s\u2019inscrit dans l\u2019ambition de d\u00e9velopper un grand groupe de distribution n\u00e9erlandais. Le groupe \u00e9tudie m\u00eame d\u00e9j\u00e0 la possibilit\u00e9 d\u2019ouvrir des magasins physiques de d\u00e9coration sous le nom de Wehkamp. \u00ab \u00c0 nos yeux, Wehkamp a sa place parmi les ic\u00f4nes de la distribution n\u00e9erlandaise \u00bb, d\u00e9clare-t-il.<\/p>\n\n\n\n

Les entreprises s\u2019attendent \u00e0 r\u00e9aliser d\u2019importantes \u00e9conomies d\u2019\u00e9chelle en mati\u00e8re de logistique, de technologie et d\u2019approvisionnement. Le centre de distribution de Wehkamp \u00e0 Zwolle constitue un \u00e9l\u00e9ment cl\u00e9 de l\u2019int\u00e9gration. Ce complexe logistique s\u2019\u00e9tend sur plus de 140 000 m\u00e8tres carr\u00e9s et est appel\u00e9 \u00e0 assurer, \u00e0 terme, la distribution de toutes les marques du groupe.<\/p>\n\n\n\n

Le PDG de Zeeman et une famille d’investisseurs anonymes<\/h2>\n\n\n\n

Le PDG de Wehkamp, Martijn Hagman, reste en poste et assurera, avec Jan Baan, la fonction de co-PDG du nouveau groupe jusqu’\u00e0 fin 2027. Les actionnaires souhaitent ainsi garantir un d\u00e9roulement contr\u00f4l\u00e9 de l’int\u00e9gration. M. Hagman qualifie cette alliance d’\u00ab alternative n\u00e9erlandaise par excellence aux plateformes internationales de mode et de lifestyle \u00bb.<\/p>\n\n\n\n

Pour le financement de l’acquisition, Omoda s’associe \u00e0 un \u00ab family office \u00bb n\u00e9erlandais dont le nom n’a pas \u00e9t\u00e9 divulgu\u00e9, qui acquiert une participation minoritaire dans le nouveau groupe. Par ailleurs, un conseil de surveillance est mis en place sous la direction d’Erik-Jan Mares, le PDG sortant de Zeeman<\/a>. Le fondateur d’Omoda, Lourus Verton, y si\u00e8ge \u00e9galement.<\/p>\n\n\n\n

Cette fusion donne naissance \u00e0 l’une des plus grandes entreprises n\u00e9erlandaises de mode et de lifestyle, avec un chiffre d’affaires annuel combin\u00e9 d’environ 600 millions d’euros. La transaction doit toutefois encore \u00eatre approuv\u00e9e par les autorit\u00e9s comp\u00e9tentes. Les parties n’ont pas divulgu\u00e9 les d\u00e9tails financiers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe de mode Omoda rach\u00e8te Wehkamp \u00e0 l’investisseur britannique Apax Partners. Apr\u00e8s onze ans, le grand magasin en ligne d\u00e9ficitaire revient ainsi sous contr\u00f4le n\u00e9erlandais. Omoda, Assem, Wehkamp et kleertjes.com seront d\u00e9sormais regroup\u00e9s sous une m\u00eame enseigne.<\/p>\n","protected":false},"author":5,"featured_media":149425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,14,22,21],"tags":[],"people":[],"extra":[43],"company":[787,700],"topic":[282],"region":[524],"class_list":{"0":"post-149424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-maison-deco","8":"category-mode","10":"category-wonen","11":"extra-plus","12":"company-omoda","13":"company-wehkamp","14":"topic-acquisition","15":"region-pays-bas"},"acf":[],"yoast_head":"\nOmoda rach\u00e8te la boutique en ligne Wehkamp - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de mode Omoda rach\u00e8te Wehkamp. 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