{"id":149460,"date":"2026-06-04T14:43:49","date_gmt":"2026-06-04T12:43:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149460"},"modified":"2026-06-04T14:43:50","modified_gmt":"2026-06-04T12:43:50","slug":"jumbo-teste-de-nouveaux-concepts-pour-ses-magasins-en-centre-ville-et-de-quartier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-teste-de-nouveaux-concepts-pour-ses-magasins-en-centre-ville-et-de-quartier\/","title":{"rendered":"Jumbo teste de nouveaux concepts pour ses magasins urbains et de quartier"},"content":{"rendered":"\n

\u00c0 Amsterdam et \u00e0 Rotterdam, Jumbo <\/strong>teste un nouveau concept de magasin destin\u00e9 aux grandes villes. Ailleurs, le distributeur alimentaire met au point un format de magasins \u00e0 vocation de proximit\u00e9 dans des zones de chalandise plus petites.<\/p>\n\n\n\n

Plus d’espace pour la commodit\u00e9<\/h2>\n\n\n\n

Deux magasins Jumbo \u00e0 Amsterdam et un \u00e0 Rotterdam font partie d’un projet pilote visant \u00e0 mieux adapter les magasins urbains aux besoins des clients dans les centres-villes. L’assortiment y a \u00e9t\u00e9 renouvel\u00e9, avec plus d’espace d\u00e9di\u00e9 aux sandwichs frais et autres produits de consommation courante. De nouvelles r\u00e9f\u00e9rences de chips, de c\u00e9r\u00e9ales, de boissons rafra\u00eechissantes et de repas pr\u00eats \u00e0 boire de la marque Yfood font \u00e9galement leur apparition dans les rayons, tout comme des tapas, des plats pr\u00e9par\u00e9s, des soupes et des sauces pour p\u00e2tes de la marque maison Jumbo’s<\/a>, \u00e9crit Distrifood<\/p>\n\n\n\n

L’agencement du magasin et le parcours client ont \u00e9t\u00e9 modifi\u00e9s, avec davantage de produits d’impulsion et de boissons r\u00e9frig\u00e9r\u00e9es \u00e0 proximit\u00e9 des caisses. Si le test s\u2019av\u00e8re concluant, Jumbo souhaite \u00e9tendre le concept, non seulement \u00e0 Amsterdam et Rotterdam, mais aussi \u00e0 La Haye, Utrecht, Haarlem et Groningue. Il y a encore quelques ann\u00e9es, Jumbo disposait d\u2019un concept urbain distinct, Jumbo City, mais celui-ci a \u00e9t\u00e9 supprim\u00e9 en 2022<\/a>, \u00e0 l\u2019exception de deux magasins : un \u00e0 Amsterdam (un \u00ab magasin pour touristes \u00bb, selon Jumbo) et un \u00e0 Anvers.<\/p>\n\n\n\n

Parall\u00e8lement, Jumbo teste \u00e9galement un nouveau concept de magasins \u00e0 vocation de proximit\u00e9. Le premier se trouve \u00e0 Lage Zwaluwe, une commune d\u2019environ 4 000 habitants situ\u00e9e dans le Brabant-Septentrional. L\u2019objectif est de rationaliser l\u2019assortiment dans les magasins dont le chiffre d\u2019affaires n\u2019est pas trop \u00e9lev\u00e9 dans une zone de march\u00e9 ferm\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 Amsterdam et \u00e0 Rotterdam, Jumbo teste un nouveau concept de magasin destin\u00e9 aux grandes villes. Ailleurs, le distributeur alimentaire met au point un format de magasins \u00e0 vocation de proximit\u00e9 dans des zones de chalandise plus petites. <\/p>\n","protected":false},"author":3,"featured_media":149461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[217],"topic":[340],"region":[524],"class_list":{"0":"post-149460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-jumbo","10":"topic-concept-de-magasin","11":"region-pays-bas"},"acf":[],"yoast_head":"\nJumbo teste de nouveaux concepts pour ses magasins urbains et de quartier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 Amsterdam et \u00e0 Rotterdam, Jumbo teste un nouveau concept de magasin destin\u00e9 aux grandes villes. 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