{"id":149473,"date":"2026-06-04T15:40:54","date_gmt":"2026-06-04T13:40:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149473"},"modified":"2026-06-04T15:40:56","modified_gmt":"2026-06-04T13:40:56","slug":"bol-sinstalle-avec-deux-boutiques-physiques-lors-du-festival-rock-werchter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-sinstalle-avec-deux-boutiques-physiques-lors-du-festival-rock-werchter\/","title":{"rendered":"Bol s’installe avec deux boutiques physiques lors du festival Rock Werchter"},"content":{"rendered":"\n

Cette ann\u00e9e, Bol<\/strong> ouvre deux boutiques du festival lors du Rock Werchter. Du jeudi 2 au dimanche 5 juillet, les festivaliers pourront s’y rendre pour acheter des articles de festival et de camping, une premi\u00e8re dans un festival belge.<\/p>\n\n\n\n

Deux emplacements, un seul objectif<\/h2>\n\n\n\n

Bol ouvre deux boutiques : l’une sur le site du festival et l’autre au camping The Hive. Au camping The Hive, les campeurs pourront trouver une centaine d’articles, allant des matelas pneumatiques, tentes et chaises de camping aux bouchons d’oreille, produits de soin et vaisselle de camping r\u00e9utilisable. Un service de commande et de retrait est \u00e9galement propos\u00e9 : \u00e0 partir du 4 juin, les visiteurs pourront commander en ligne via une boutique en ligne d\u00e9di\u00e9e au festival et retirer leur commande au camping The Hive.<\/p>\n\n\n\n

\n

\u00ab Nous amenons bol exactement l\u00e0 o\u00f9 nous sommes utiles \u00e0 nos consommateurs \u00bb, explique Fiona Vanderbroeck, directrice marketing chez Bol. \u00ab Rock Werchter est pour beaucoup de gens un moment fort de l\u2019\u00e9t\u00e9, mais il demande aussi une pr\u00e9paration ad\u00e9quate. En leur permettant de commander \u00e0 l\u2019avance les articles indispensables et de les r\u00e9cup\u00e9rer sur place, nous aidons les festivaliers \u00e0 partir l\u2019esprit tranquille. Nous montrons ainsi ce que repr\u00e9sente Bol : un partenaire fiable qui r\u00e9fl\u00e9chit avec ses clients, propose des solutions pratiques et rend la vie un peu plus facile et plus agr\u00e9able. \u00bb<\/p>\n<\/blockquote>\n\n\n\n

Sur le site du festival, Bol ouvrira une boutique plus petite proposant une cinquantaine d\u2019articles, destin\u00e9e aux visiteurs munis d\u2019un billet journalier. Les festivaliers y trouveront des produits tels que des batteries externes, des c\u00e2bles de t\u00e9l\u00e9phone, des bouchons d\u2019oreille, de la cr\u00e8me solaire et des tabourets pliants.<\/p>\n\n\n\n

Faire la f\u00eate au Magazijn<\/h2>\n\n\n\n

Bol encourage les visiteurs \u00e0 opter pour des produits durables, tels que des matelas pneumatiques robustes et des tentes fiables, et \u00e0 ramener leur mat\u00e9riel chez eux apr\u00e8s le festival. Les invendus sont achemin\u00e9s vers De Festivalwinkel, la boutique du festival n\u00e9erlandais Lowlands. Bol fait don des produits restants qui ne peuvent \u00eatre conserv\u00e9s ou retourn\u00e9s.<\/p>\n\n\n\n

Outre les boutiques, Bol ouvre \u00e9galement Het Magazijn, une sc\u00e8ne intimiste inspir\u00e9e des \u00ab warehouse parties \u00bb. Ici, les artistes se produisent au milieu du public, ce qui garantit une exp\u00e9rience directe et \u00e9nergique. Des DJ belges y mixent tous les jours entre 14 h et 23 h. La programmation compl\u00e8te sera d\u00e9voil\u00e9e plus tard en juin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, Bol ouvrira deux boutiques du festival pendant Rock Werchter. Du jeudi 2 au dimanche 5 juillet, les festivaliers pourront s’y rendre pour acheter des articles de festival et de camping, une premi\u00e8re dans un festival belge.<\/p>\n","protected":false},"author":5,"featured_media":149474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,20],"tags":[],"people":[],"extra":[],"company":[390],"topic":[488,310],"region":[324],"class_list":["post-149473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-vrije-tijd","company-bol-com","topic-marketing","topic-ouverture-de-magasin","region-benelux"],"acf":[],"yoast_head":"\nBol s'installe avec deux boutiques physiques lors du festival Rock Werchter - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, Bol ouvre deux boutiques du festival lors du Rock Werchter, une premi\u00e8re pour un festival belge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-sinstalle-avec-deux-boutiques-physiques-lors-du-festival-rock-werchter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol s'installe avec deux boutiques physiques lors du festival Rock Werchter - 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