{"id":149524,"date":"2026-06-05T11:25:53","date_gmt":"2026-06-05T09:25:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149524"},"modified":"2026-06-05T11:25:54","modified_gmt":"2026-06-05T09:25:54","slug":"la-marque-de-cafe-durable-ray-jules-setend-vers-les-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marque-de-cafe-durable-ray-jules-setend-vers-les-pays-bas\/","title":{"rendered":"La marque de caf\u00e9 durable Ray & Jules s’\u00e9tend vers les Pays-Bas"},"content":{"rendered":"\n

Ray & Jules<\/strong>, l\u2019une des marques de caf\u00e9 connaissant la plus forte croissance en Belgique, s\u2019installe dans une nouvelle torr\u00e9faction pr\u00e8s de Louvain et pr\u00e9pare son expansion aux Pays-Bas. Cette entreprise \u00e0 impact social vient de lever plus d\u2019un million d\u2019euros gr\u00e2ce au financement participatif.<\/p>\n\n\n\n

En pourparlers avec des partenaires n\u00e9erlandais<\/h2>\n\n\n\n

Depuis ses d\u00e9buts en 2017, Ray & Jules s’est d\u00e9velopp\u00e9e pour devenir une marque de caf\u00e9 en vente directe aux consommateurs comptant des dizaines de milliers d’adeptes fid\u00e8les, avec un chiffre d’affaires de plus de 2 millions d’euros via sa propre boutique en ligne et un r\u00e9sultat positif. La marque se positionne comme une marque de caf\u00e9 frais, durable et issu du commerce \u00e9quitable. Sa croissance ne s’est pas faite via la distribution classique, mais gr\u00e2ce \u00e0 sa propre plateforme de commerce \u00e9lectronique, \u00e0 des formules d’abonnement et \u00e0 des partenariats.<\/p>\n\n\n\n

Alors que Ray & Jules souhaite poursuivre sa croissance en Belgique en d\u00e9veloppant ses abonnements et en faisant ses premiers pas cibl\u00e9s dans la distribution sp\u00e9cialis\u00e9e, l’entreprise se tourne \u00e9galement vers les Pays-Bas. Sans lancement commercial classique, la marque y compte d\u00e9j\u00e0 plusieurs milliers de clients. L’expansion s’appuie sur cette dynamique existante : Ray & Jules m\u00e8ne actuellement des discussions intensives avec des partenaires n\u00e9erlandais potentiels afin d’acc\u00e9l\u00e9rer sa croissance au niveau local. La nouvelle usine pr\u00e8s de Louvain doit soutenir cette croissance tout en servant de vitrine internationale et de centre d’essai pour la technologie qui sous-tend la marque.<\/p>\n\n\n\n

Une technologie propre<\/h2>\n\n\n\n

Car Ray & Jules est bien plus qu’une simple marque de caf\u00e9 : en collaboration avec sa soci\u00e9t\u00e9 s\u0153ur CEE, l’entreprise a d\u00e9velopp\u00e9 une technologie innovante qui permet de torr\u00e9fier le caf\u00e9 \u00e0 l’\u00e9nergie solaire, \u00e0 grande \u00e9chelle. Traditionnellement, le caf\u00e9 est torr\u00e9fi\u00e9 au gaz, un proc\u00e9d\u00e9 ancien et tr\u00e8s \u00e9nergivore qui \u00e9met chaque ann\u00e9e des millions de tonnes de CO2. La technologie de Ray & Jules consomme 2,5 \u00e0 3 fois moins d’\u00e9nergie. Plus de 40 acteurs industriels dans l’UE, en Am\u00e9rique du Nord et du Sud ainsi qu’en Asie ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat pour cette technologie. Une application \u00e0 l’\u00e9chelle du secteur dans les domaines du caf\u00e9, du cacao et du malt permettrait d’\u00e9viter entre 3 et 5 millions de tonnes de CO\u2082 par an.<\/p>\n\n\n\n

Ray & Jules a trouv\u00e9 les moyens de financer ses ambitions de croissance gr\u00e2ce \u00e0 Broccoli, la plateforme d’investissement n\u00e9erlando-belge qui s’appuie sur une communaut\u00e9 r\u00e9solument engag\u00e9e dans le d\u00e9veloppement durable. En moins de 24 heures apr\u00e8s le lancement, l’entreprise a d\u00e9j\u00e0 lev\u00e9 plus d’un million d’euros. L’objectif a depuis \u00e9t\u00e9 revu \u00e0 la hausse, \u00e0 1,5 million d’euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ray & Jules, l’une des marques de caf\u00e9 qui conna\u00eet la plus forte croissance en Belgique, s’installe dans une nouvelle torr\u00e9faction pr\u00e8s de Louvain et pr\u00e9pare son expansion aux Pays-Bas. Cette entreprise \u00e0 impact social vient de lever plus d’un million d’euros gr\u00e2ce au financement participatif.<\/p>\n","protected":false},"author":3,"featured_media":149525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1368],"topic":[373,276],"region":[226],"class_list":{"0":"post-149524","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ray-jules","10":"topic-durabilite","11":"topic-expansion","12":"region-belgique"},"acf":[],"yoast_head":"\nLa marque de caf\u00e9 durable Ray & Jules s'\u00e9tend vers les Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ray & Jules, l\u2019une des marques de caf\u00e9 connaissant la plus 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