{"id":149562,"date":"2026-06-05T13:22:25","date_gmt":"2026-06-05T11:22:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149562"},"modified":"2026-06-05T13:22:27","modified_gmt":"2026-06-05T11:22:27","slug":"lululemon-revoit-ses-previsions-a-la-baisse-pour-2026-en-raison-de-difficultes-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lululemon-revoit-ses-previsions-a-la-baisse-pour-2026-en-raison-de-difficultes-aux-etats-unis\/","title":{"rendered":"Lululemon revoit ses pr\u00e9visions \u00e0 la baisse en raison de difficult\u00e9s aux \u00c9tats-Unis"},"content":{"rendered":"\n

Lululemon <\/strong>traverse une p\u00e9riode difficile aux \u00c9tats-Unis suite \u00e0 des critiques sur les r\u00e9seaux sociaux. Malgr\u00e9 une forte croissance \u00e0 l’international, le sp\u00e9cialiste des leggings de sport revoit \u00e0 la baisse ses pr\u00e9visions pour l’exercice 2026.<\/p>\n\n\n\n

L’expansion internationale permet de maintenir le cap<\/h2>\n\n\n\n

Au premier trimestre, le groupe canadien a r\u00e9alis\u00e9 un chiffre d’affaires de 2,47 milliards de dollars (2,27 milliards d’euros), soit une hausse de 4 %, mais \u00e0 taux de change constant, la croissance s’est limit\u00e9e \u00e0 2 %. Alors que le chiffre d’affaires en Am\u00e9rique du Nord et du Sud a baiss\u00e9 de 3 %, les activit\u00e9s internationales ont progress\u00e9 de 22 %.<\/p>\n\n\n\n

Malgr\u00e9 la croissance du chiffre d’affaires, la rentabilit\u00e9 a \u00e9t\u00e9 mise sous pression. Le b\u00e9n\u00e9fice brut a baiss\u00e9 de 3 % pour s’\u00e9tablir \u00e0 1,34 milliard de dollars, tandis que la marge brute a recul\u00e9 de 410 points de base pour s’\u00e9tablir \u00e0 54,2 %. Le b\u00e9n\u00e9fice net a chut\u00e9 de 314,6 millions de dollars \u00e0 195 millions de dollars.<\/p>\n\n\n\n

Critiques sur les produits et couverture m\u00e9diatique n\u00e9gative<\/h2>\n\n\n\n

Selon la co-PDG par int\u00e9rim et directrice financi\u00e8re Meghan Frank, l’entreprise a d\u00fb faire face \u00e0 des vents contraires en raison d’une couverture m\u00e9diatique n\u00e9gative concernant la composition des produits et de discussions sur les r\u00e9seaux sociaux. La direction reconna\u00eet \u00e9galement que certains lancements de produits n’ont pas r\u00e9pondu aux attentes. <\/p>\n\n\n\n

Afin de pouvoir s’adapter plus rapidement \u00e0 l’\u00e9volution des pr\u00e9f\u00e9rences des consommateurs, Lululemon augmente sa capacit\u00e9 \u00e0 ajuster ses collections de 20 % par rapport \u00e0 l’ann\u00e9e derni\u00e8re. Le co-PDG par int\u00e9rim Andr\u00e9 Maestrini souligne que les gammes de produits \u00e0 succ\u00e8s dans les domaines de l’entra\u00eenement, du tennis et de la course \u00e0 pied restent au c\u0153ur de la strat\u00e9gie.<\/p>\n\n\n\n

Perspectives \u00e0 la baisse<\/h2>\n\n\n\n

Pour le deuxi\u00e8me trimestre, Lululemon pr\u00e9voit un chiffre d’affaires compris entre 2,45 et 2,48 milliards de dollars, soit une baisse de 2 % \u00e0 3 % par rapport \u00e0 l’ann\u00e9e derni\u00e8re. Le b\u00e9n\u00e9fice par action devrait s’\u00e9tablir entre 1,76 et 1,81 dollar.<\/p>\n\n\n\n

Les pr\u00e9visions pour l’ensemble de l’exercice ont \u00e9galement \u00e9t\u00e9 revues \u00e0 la baisse. La soci\u00e9t\u00e9 table d\u00e9sormais sur un chiffre d’affaires compris entre 11,0 et 11,15 milliards de dollars, ce qui correspond \u00e0 une stabilit\u00e9 ou \u00e0 une l\u00e9g\u00e8re baisse par rapport \u00e0 l’exercice 2025. Le b\u00e9n\u00e9fice par action est estim\u00e9 entre 10,95 et 11,15 dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lululemon traverse une p\u00e9riode difficile aux \u00c9tats-Unis. Malgr\u00e9 une forte croissance \u00e0 l’international, le sp\u00e9cialiste des leggings de sport revoit \u00e0 la baisse ses pr\u00e9visions pour l’exercice 2026.<\/p>\n","protected":false},"author":5,"featured_media":149563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[770],"people":[],"extra":[43],"company":[1676],"topic":[266],"region":[446],"class_list":{"0":"post-149562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-sportmode","10":"extra-plus","11":"company-lululemon","12":"topic-resultats-financiers","13":"region-etats-unis-2"},"acf":[],"yoast_head":"\nLululemon revoit ses pr\u00e9visions \u00e0 la baisse en raison de difficult\u00e9s aux \u00c9tats-Unis - RetailDetail 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