{"id":149584,"date":"2026-06-05T16:22:50","date_gmt":"2026-06-05T14:22:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149584"},"modified":"2026-06-05T16:46:35","modified_gmt":"2026-06-05T14:46:35","slug":"filet-pur-mal-aux-oreilles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-mal-aux-oreilles\/","title":{"rendered":"[Filet Pur] Mal aux oreilles"},"content":{"rendered":"\n<p>Tant d\u2019efforts pour si peu\u00a0: le leader du march\u00e9 a, c\u2019est le cas de la dire, du pain sur la planche. Et il est d\u00e9sormais clair que les discounters ne savent pas compter, et encore moins chanter. Ce Filet Pur flirte avec la l\u00e9galit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escargot<\/h2>\n\n\n\n<p>Une nouvelle d\u2019envergure mondiale. Aussit\u00f4t l\u2019article le plus lu de ces derni\u00e8res semaines. Repris par les confr\u00e8res \u00e9trangers. Commentaires et analyses dans les m\u00e9dias grand public&nbsp;: \u00ab&nbsp;Pourquoi <strong>Colruyt<\/strong> se lance-t-il l\u00e0-dedans&nbsp;?&nbsp;\u00bb Bah, ce n\u2019est pas vraiment un myst\u00e8re, hein&nbsp;: parce qu\u2019ils plusieurs ann\u00e9es, voire plusieurs d\u00e9cennies de retard \u00e0 rattraper&#8230; Au cas o\u00f9 vous vous poseriez la question&nbsp;: je parle de ce fameux rayon boulangerie. Car cela fait un moment que le fier leader du march\u00e9 vend du pain. En revanche, la pr\u00e9sence de viennoiseries et de pistolets cuits sur place n\u2019est rien de moins qu\u2019une r\u00e9volution.<\/p>\n\n\n\n<p>Une r\u00e9volution qui est arriv\u00e9e en gare de Hal \u00e0 la vitesse d\u2019un escargot. Bienvenue au XXIe si\u00e8cle&nbsp;!&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-breidt-warme-bakkersconcept-uit-naar-tien-bijkomende-winkels\/\">Et bient\u00f4t donc dans exactement seize magasins<\/a>. Pas cent, encore moins deux cents&nbsp;: \u00e0 ce rythme, il faudra quelques ann\u00e9es avant que l\u2019initiative soit d\u00e9ploy\u00e9e partout. Peut-on esp\u00e9rer faire une telle <em>remontada<\/em>&nbsp;? Le concept des Meilleurs Prix est en butte \u00e0 une \u00e9volution d\u00e9mographique fondamentale et aux changements du comportement des consommateurs qui l\u2019accompagnent. Le combat est in\u00e9gal, mais nous prendrons acte du fait qu\u2019ils ne veulent pas se rendre sans lutter&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mauvais calcul<\/h2>\n\n\n\n<p>L\u2019arriv\u00e9e de croissants croustillants \u00e0 l\u2019odeur si all\u00e9chante doit-elle \u00eatre vue comme une pr\u00e9paration aux ouvertures du dimanche&nbsp;? Cela semble presque in\u00e9vitable \u00e0 pr\u00e9sent qu\u2019<strong>Aldi<\/strong> et <strong>Lidl<\/strong>&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-concretiseert-plannen-voor-zondagsopening-in-belgie\/\">prennent des mesures concr\u00e8tes pour convaincre les syndicats<\/a>. Voulez-vous rester seul dans votre coin&nbsp;? Bon, ce ne sera pas pour tout de suite, font savoir les syndicats&nbsp;: ils veulent profiter de l\u2019occasion pour mettre d\u2019autres sujets sur la table chez les discounters allemands, comme la charge de travail et les ch\u00e8ques-repas. Une belle grosse noisette beurre dans les \u00e9pinards&nbsp;: ces n\u00e9gociations vont leur co\u00fbter un joli pactole.<\/p>\n\n\n\n<p>Et soul\u00e8vent des questions sur la logique \u00e9conomique de la concurrence sur les heures d\u2019ouverture. Les co\u00fbts vont in\u00e9vitablement augmenter, alors que le march\u00e9 reste identique. Le m\u00eame chiffre d\u2019affaires est \u00e9tal\u00e9 sur sept jours au lieu de six. Comment r\u00e9cup\u00e9rer l\u2019investissement&nbsp;? Avec des prix plus \u00e9lev\u00e9s&nbsp;? Compliqu\u00e9, pour un discounter. Soyons clairs&nbsp;: les parts de march\u00e9 perdues ne reviendront pas comme \u00e7a. Les concurrents b\u00e9n\u00e9ficient d\u2019un solide \u00ab&nbsp;<em>first mover advantage<\/em>&nbsp;\u00bb. Il faudra de s\u00e9rieux efforts pour s\u00e9duire \u00e0 nouveau ces clients du dimanche. Le compte n\u2019y est pas, alors qu\u2019on attendrait de casseurs de prix qu\u2019ils calculent mieux que quiconque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Win-win<\/h2>\n\n\n\n<p>Une bouteille de Vranken Premier Cru met-elle en valeur une pizza Hawa\u00ef surgel\u00e9e \u00e0 2,59 euros&nbsp;? Si vous posez la question \u00e0 Gemini, il vous r\u00e9pondra que ces deux produits forment \u00ab&nbsp;un mariage de r\u00eave pour les papilles&nbsp;\u00bb. Que serions-nous sans l\u2019IA&nbsp;? \u00ab&nbsp;L\u2019acidit\u00e9 et les bulles raffin\u00e9es du champagne tranchent parfaitement avec la rondeur en bouche du fromage fondu.&nbsp;\u00bb Voil\u00e0. Ils l\u2019ont parfaitement compris \u00e0 Bielefeld&nbsp;: quand on peut acheter une <strong>Maison Pommery <\/strong>r\u00e9put\u00e9e mais aussi l\u00e9g\u00e8rement d\u00e9fra\u00eechie et surtout tr\u00e8s d\u00e9sargent\u00e9e pour une bouch\u00e9e de pain,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/champagnehuis-pommery-onderzoekt-verkoop-aan-henkell-dr-oetker\/\">on ne laisse pas passer l\u2019occasion<\/a>.&nbsp;<strong>Dr<\/strong>.<strong> Oetker<\/strong> avait d\u00e9j\u00e0 du sekt, du cava et du prosecco en portefeuille, et sera bient\u00f4t le leader mondial des bulles. Sant\u00e9&nbsp;!<\/p>\n\n\n\n<p>Mais ce bon docteur n\u2019avait apparemment aucune envie de racheter <strong>Pizza Hut<\/strong>, \u00e9galement en mauvaise posture.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/yum-brands-hoopt-pizza-hut-te-verkopen-aan-investeringsfonds\/\">Au contraire de LongRange Capital<\/a>. L\u2019acqu\u00e9reur est assez peu connu chez nous, mais j\u2019ai fait mes recherches pour vous&nbsp;: ce fonds d\u2019investissement est notamment actif dans le secteur fun\u00e9raire (\u00ab&nbsp;<em>death care industry<\/em>&nbsp;\u00bb, comme ils l\u2019appellent eux-m\u00eames). Avec cette cha\u00eene de malbouffe, ils acqui\u00e8rent donc un maillon qui manquait \u00e0 leur mod\u00e8le \u00e9conomique&nbsp;: avant d\u2019organiser les adieux finaux, ils peuvent d\u00e9sormais rendre gravement malade les futurs clients de leur autre division avec des crasses ultratransform\u00e9es.&nbsp;C\u2019est ce qui s\u2019appelle boucler la boucle. Ou faire du win-win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ergotage<\/h2>\n\n\n\n<p>Sans transition, encore ceci. En contraste total avec nos voisins du Nord, la fi\u00e8vre du Mondial ne s\u2019\u00e9tait pas encore empar\u00e9e des supermarch\u00e9s belges, mais la situation semble changer progressivement. Ce but de Lukaku y est-il pour quelque chose&nbsp;? \u00c9videmment, si les grandes marques internationales peuvent facilement se payer un sponsoring hors de prix avec l\u2019Union belge ou la FIFA, ce n\u2019est pas le cas de nos pauvres d\u00e9taillants avec leurs maigres marges. C\u2019est donc un r\u00e9flexe typique des journalistes d\u2019aller ergoter quand <strong>Delhaize <\/strong>offre \u00e0 ses clients,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-neemt-risico-met-wk-stickeractie\/\">avec les meilleures intentions, un calendrier des matchs et quelques autocollants<\/a>.<\/p>\n\n\n\n<p>Ils flirtent avec les limites\u00a0? Mais tout le monde le fait, non\u00a0? Chez Lidl, on peut acheter des maillots non officiels avec \u00ab\u00a0Belgium\u00a0\u00bb dessus. Et chez Colruyt, il y a m\u00eame du vin Diable Rouge dans les rayons, je l\u2019ai vu de mes propres yeux. Et cela, ce serait l\u00e9gal\u00a0? En revanche, les nouveaux spots t\u00e9l\u00e9 d\u2019<strong>Okay<\/strong>,\u00a0<a href=\"https:\/\/youtu.be\/yZXSsLr-Hzs?si=Rzfgw_5WUoXRbI_p\">dans lesquels des employ\u00e9s de magasin chantent atrocement faux sur Fresh<\/a>, cet incroyable tube 80\u2019s de Kool &amp; the Gang, d\u00e9passent largement les bornes. Mes oreilles\u00a0saignent \u00e0 chaque fois\u00a0! Comment Stefan Goethaert, qui poss\u00e8de para\u00eet-il un certain talent musical, a-t-il pu laisser passer cela\u00a0? \u00c0 la semaine prochaine\u00a0!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/newsletters\/\">L&rsquo;actualit\u00e9 alimentaire dans votre bo\u00eete aux lettres \u00e9lectronique tous les vendredis ? Abonnez-vous gratuitement \u00e0 notre lettre d&rsquo;information ici !<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tant d\u2019efforts pour si peu\u00a0: le leader du march\u00e9 a, c\u2019est le cas de la dire, du pain sur la planche. Et il est d\u00e9sormais clair que les discounters ne savent pas compter, et encore moins chanter. Ce Filet Pur flirte avec la l\u00e9galit\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":149583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[203,201,141,196,1156,204,338,2025],"topic":[205,386],"region":[],"class_list":["post-149584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","company-colruyt","company-colruyt-group","company-delhaize","company-dr-oetker","company-lidl","company-okay","company-pommery","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Mal aux oreilles - RetailDetail BE<\/title>\n<meta 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