{"id":149705,"date":"2026-06-09T09:54:13","date_gmt":"2026-06-09T07:54:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149705"},"modified":"2026-06-09T09:54:14","modified_gmt":"2026-06-09T07:54:14","slug":"fin-de-lexception-belge-cecemel-devient-chocomel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/","title":{"rendered":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel"},"content":{"rendered":"\n<p>Apr\u00e8s 77 ans d&rsquo;existence, l&rsquo;ic\u00f4ne belge <strong>C\u00e9c\u00e9mel <\/strong>dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s&rsquo;appellera Chocomel, le m\u00eame nom que la marque porte depuis des d\u00e9cennies aux Pays-Bas et dans d&rsquo;autres pays europ\u00e9ens. Mais cette d\u00e9cision suscite l&rsquo;\u00e9motion chez les consommateurs, qui sont attach\u00e9s \u00e0 cette marque famili\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un seul nom de marque partout<\/h2>\n\n\n\n<p>Le changement de nom, annonc\u00e9 par le g\u00e9ant laitier <strong>FrieslandCampina<\/strong>, vise \u00e0 mettre en place une strat\u00e9gie de marque uniforme au-del\u00e0 des fronti\u00e8res. Ce changement de nom doit renforcer la reconnaissance de la marque et r\u00e9duire les co\u00fbts de marketing, puisqu\u2019il ne sera plus n\u00e9cessaire d\u2019avoir des emballages et des campagnes distincts pour la Belgique et les Pays-Bas.<\/p>\n\n\n\n<p>Une complexit\u00e9 suppl\u00e9mentaire r\u00e9side dans la pr\u00e9sence en Belgique de cha\u00eenes n\u00e9erlandaises \u2013 et donc de Chocomel achet\u00e9 via les Pays-Bas \u2013, telles qu\u2019Albert Heijn et Jumbo. Les deux noms de marque circulent donc d\u00e9j\u00e0 p\u00eale-m\u00eale. La production de Chocomel reste toutefois en Belgique, dans les usines d\u2019Aalter et de Bornem, qui produisent depuis des d\u00e9cennies tant C\u00e9c\u00e9mel que Chocomel. <\/p>\n\n\n\n<p>L&rsquo;histoire de C\u00e9c\u00e9mel remonte \u00e0 1949, lorsque le Chocomel n\u00e9erlandais a \u00e9t\u00e9 introduit en Belgique. Comme le nom Chocomel ne pouvait pas \u00eatre d\u00e9pos\u00e9 ici \u2013 selon la l\u00e9gende, parce qu&rsquo;une autre partie avait rachet\u00e9 les droits ou parce que le nom ressemblait trop au nom g\u00e9n\u00e9rique \u00ab chocolat au lait \u00bb \u2013, FrieslandCampina a opt\u00e9 pour le nom C\u00e9c\u00e9mel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les consommateurs vont-ils l&rsquo;accepter ?<\/h2>\n\n\n\n<p>Pour rendre ce changement de nom plus acceptable, FrieslandCampina met en place une campagne \u00e0 grande \u00e9chelle. Pendant trois mois, Chocomel diffusera quotidiennement des publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision, avec le slogan \u00ab C\u00e9c\u00e9mel devient Chocomel, mais reste le seul et unique \u00bb. Des personnalit\u00e9s flamandes telles qu\u2019Erik Van Looy, Sandra Kim et Jacques Vermeire feront la promotion de la marque, aux c\u00f4t\u00e9s du sportif Ward Lemmelijn, de la friteuse Dorien Nuyts et de la cr\u00e9atrice de contenu Julie Vermeire.<\/p>\n\n\n\n<p>La campagne sera \u00e9galement visible dans la rue. Cet \u00e9t\u00e9, un tramway Chocomel circulera sur la c\u00f4te belge, et dans les supermarch\u00e9s, des pancartes seront accroch\u00e9es aux caddies. Dans le secteur de la restauration, les exploitants sont encourag\u00e9s \u00e0 offrir leurs anciennes tasses C\u00e9c\u00e9mel \u00e0 leurs clients, en \u00e9change de nouvelles tasses Chocomel.<\/p>\n\n\n\n<p>\u00ab Cette ann\u00e9e, nous allons devoir y investir beaucoup, mais <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/cecemel-wordt-chocomel-erik-van-looy-en-co-moeten-helpen-om-verandering-verteerbaar-te-maken\/10674408.html\">\u00e0 terme, nous pourrons travailler plus efficacement \u00bb<\/a>, explique Laura De Wulf, responsable marketing, au journal De Tijd. FrieslandCampina souligne que la campagne sera \u00e9galement adapt\u00e9e de mani\u00e8re flexible en fonction des r\u00e9actions des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s 77 ans d&rsquo;existence, l&rsquo;ic\u00f4ne belge C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s&rsquo;appellera Chocomel, le m\u00eame nom que la marque porte depuis des d\u00e9cennies aux Pays-Bas et dans d&rsquo;autres pays europ\u00e9ens. <\/p>\n","protected":false},"author":5,"featured_media":149706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[853],"topic":[488],"region":[226],"class_list":{"0":"post-149705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-frieslandcampina","11":"topic-marketing","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s&#039;appellera Chocomel, le m\u00eame nom que dans d&#039;autres pays europ\u00e9ens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s&#039;appellera Chocomel, le m\u00eame nom que dans d&#039;autres pays europ\u00e9ens.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T07:54:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T07:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel\",\"datePublished\":\"2026-06-09T07:54:13+00:00\",\"dateModified\":\"2026-06-09T07:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_chocomel-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/\",\"name\":\"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_chocomel-1.jpg\",\"datePublished\":\"2026-06-09T07:54:13+00:00\",\"dateModified\":\"2026-06-09T07:54:14+00:00\",\"description\":\"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s'appellera Chocomel, le m\u00eame nom que dans d'autres pays europ\u00e9ens.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_chocomel-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_chocomel-1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/fin-de-lexception-belge-cecemel-devient-chocomel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE","description":"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s'appellera Chocomel, le m\u00eame nom que dans d'autres pays europ\u00e9ens.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/","og_locale":"fr_FR","og_type":"article","og_title":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE","og_description":"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s'appellera Chocomel, le m\u00eame nom que dans d'autres pays europ\u00e9ens.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/","og_site_name":"RetailDetail BE","article_published_time":"2026-06-09T07:54:13+00:00","article_modified_time":"2026-06-09T07:54:14+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel","datePublished":"2026-06-09T07:54:13+00:00","dateModified":"2026-06-09T07:54:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/"},"wordCount":475,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/","name":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","datePublished":"2026-06-09T07:54:13+00:00","dateModified":"2026-06-09T07:54:14+00:00","description":"C\u00e9c\u00e9mel dispara\u00eet du march\u00e9. \u00c0 partir de ce mois-ci, le lait chocolat\u00e9 s'appellera Chocomel, le m\u00eame nom que dans d'autres pays europ\u00e9ens.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fin-de-lexception-belge-cecemel-devient-chocomel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Fin de l\u2019exception belge : C\u00e9c\u00e9mel devient Chocomel"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_chocomel-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=149705"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149705\/revisions"}],"predecessor-version":[{"id":149712,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149705\/revisions\/149712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/149706"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=149705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=149705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=149705"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=149705"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=149705"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=149705"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=149705"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=149705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}