{"id":14977,"date":"2016-09-29T09:57:25","date_gmt":"2016-09-29T09:57:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/auchan-et-boulanger-sallient-pour-lachat-delectromenager-2\/"},"modified":"2016-09-29T09:57:25","modified_gmt":"2016-09-29T09:57:25","slug":"auchan-et-boulanger-sallient-pour-lachat-delectromenager-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/auchan-et-boulanger-sallient-pour-lachat-delectromenager-2\/","title":{"rendered":"Auchan et Boulanger s\u2019allient pour l\u2019achat d\u2019\u00e9lectrom\u00e9nager"},"content":{"rendered":"<p>Les enseignes fran\u00e7aises <strong>Auchan <\/strong>et <strong>Boulanger<\/strong> ont d\u00e9cid\u00e9 de s\u2019allier pour l\u2019achat d\u2019appareils \u00e9lectrom\u00e9nagers. Dans le cadre de ce partenariat Auchan Retail confiera un mandat de n\u00e9gociation \u00e0 Boulanger.<\/p>\n<p><!--break--><\/p>\n<h2>Deuxi\u00e8me plus grand partenariat en France<\/h2>\n<p>Avec un volume d\u2019achat estim\u00e9 \u00e0 2,1 milliards d\u2019euros, il s\u2019agit du deuxi\u00e8me plus grand partenariat en France. L\u2019objectif de cette collaboration est d\u2019obtenir des prix d\u2019achat plus avantageux, afin qu\u2019au final les clients d\u2019Auchan et Boulanger puissent eux aussi b\u00e9n\u00e9ficier de prix r\u00e9duits. Ce partenariat concerne uniquement les grandes marques nationales et internationales d\u2019\u00e9lectrom\u00e9nager et non pas les produits sous marque propre.<\/p>\n<p>\n\u00ab Vu nos valeurs et cultures communes,<a href=\"http:\/\/eprretailnews.com\/2016\/09\/27\/auchan-and-boulanger-partner-for-negotiation-of-purchases-of-white-brown-and-grey-household-electrical-goods-3434354673\/#\" target=\"_blank\" rel=\"noopener\"> ce partenariat est logique pour tous <\/a>\u00bb, explique Denis Boschard, directeur offre &amp; supply chain chez Boulanger. \u00ab Bien que les deux enseignes se focalisent chacune sur leur propre march\u00e9, les \u00e9quipes d\u2019Auchan et Boulanger partagent le m\u00eame ADN et le m\u00eame sens du client. \u00bb<\/p>\n<p>\nAuchan aussi est convaincu qu\u2019\u00e0 long terme la collaboration avec Boulanger n\u2019offrira que des avantages, tant pour l\u2019entreprise que pour le client.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les enseignes fran\u00e7aises Auchan et Boulanger ont d\u00e9cid\u00e9 de s\u2019allier pour l\u2019achat d\u2019appareils \u00e9lectrom\u00e9nagers. Dans le cadre de ce partenariat Auchan Retail confiera un mandat de n\u00e9gociation \u00e0 Boulanger. Deuxi\u00e8me plus grand partenariat en France Avec un volume d\u2019achat estim\u00e9 \u00e0 2,1 milliards d\u2019euros, il s\u2019agit du deuxi\u00e8me plus grand partenariat en France. L\u2019objectif de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan et Boulanger s\u2019allient pour l\u2019achat d\u2019\u00e9lectrom\u00e9nager - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les enseignes fran\u00e7aises Auchan et Boulanger ont d\u00e9cid\u00e9 de s\u2019allier pour l\u2019achat d\u2019appareils \u00e9lectrom\u00e9nagers.\" \/>\n<meta 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