{"id":149782,"date":"2026-06-09T16:59:56","date_gmt":"2026-06-09T14:59:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149782"},"modified":"2026-06-09T16:59:56","modified_gmt":"2026-06-09T14:59:56","slug":"ebay-mise-sur-le-live-shopping-avec-une-campagne-mondiale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ebay-mise-sur-le-live-shopping-avec-une-campagne-mondiale\/","title":{"rendered":"eBay mise sur le live shopping avec une campagne mondiale"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"eBayLive-YouTube Fashion1Apparel Train 20&quot; 16:9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YWc2DlLD9Ak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>eBay <\/strong>lance une nouvelle campagne mondiale, d\u00e9di\u00e9e au \u00ab live commerce \u00bb. La campagne positionne eBay Live comme une alternative au d\u00e9filement passif : la plateforme met en avant l&rsquo;excitation et le plaisir du shopping via des ench\u00e8res en direct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diffusions en direct avec Pok\u00e9mon et Labubu<\/h2>\n\n\n\n<p>Le live commerce gagne en popularit\u00e9 dans le monde entier, et eBay Live souhaite se positionner comme la destination par excellence. La campagne s&rsquo;adresse \u00e0 diff\u00e9rents publics, notamment les passionn\u00e9s de mode et de collection. C&rsquo;est en effet dans la cat\u00e9gorie des objets de collection qu&rsquo;eBay Live remporte le plus de succ\u00e8s : des livestreams consacr\u00e9s aux cartes Pok\u00e9mon, aux souvenirs sportifs et aux bandes dessin\u00e9es ont d\u00e9j\u00e0 attir\u00e9 des milliers de spectateurs.<\/p>\n\n\n\n<p>Une r\u00e9cente \u00e9mission consacr\u00e9e aux figurines Labubu de Popmart a attir\u00e9 40 000 spectateurs. Les \u00e9missions Pok\u00e9mon font partie des cat\u00e9gories les plus regard\u00e9es sur la plateforme. Dans sa campagne, eBay met donc l&rsquo;accent sur une combinaison de produits rares, de communaut\u00e9s passionn\u00e9es et du \u00ab sentiment de victoire \u00bb que procure le fait de d\u00e9nicher quelque chose d&rsquo;exceptionnel en temps r\u00e9el. La campagne a \u00e9t\u00e9 lanc\u00e9e le 8 juin au Royaume-Uni et aux \u00c9tats-Unis, sur des supports d&rsquo;affichage ext\u00e9rieur, \u00e0 la t\u00e9l\u00e9vision, sur les canaux num\u00e9riques et les r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gamers et influenceurs en Australie<\/h2>\n\n\n\n<p>En Australie aussi, eBay mise pleinement sur eBay Live. La plateforme y a r\u00e9cemment lanc\u00e9 une campagne ax\u00e9e sur le gaming qui s&rsquo;appuie sur la passion pour les objets de collection et la culture fan. La campagne, qui a d\u00e9but\u00e9 en mai, comprend des \u00e9v\u00e9nements en direct avec des cr\u00e9ateurs de contenu gaming connus et des invit\u00e9s sp\u00e9ciaux. Au cours de ces streams, des objets de collection rares sont mis aux ench\u00e8res devant un public num\u00e9rique.<\/p>\n\n\n\n<p>Apr\u00e8s le lancement d&rsquo;un livestream sur le th\u00e8me de Star Wars avec des cr\u00e9ateurs de contenu gaming tels que Walkrman et Bombastic, d&rsquo;autres \u00e9v\u00e9nements shopping avec des influenceurs sont pr\u00e9vus dans les semaines \u00e0 venir. Le 28 mai aura lieu une vente aux ench\u00e8res, et le 25 juin, un \u00e9v\u00e9nement Pok\u00e9mon et Magic: The Gathering avec Lachlan Power, l&rsquo;un des cr\u00e9ateurs de contenu gaming les plus influents d&rsquo;Australie. Selon l&rsquo;entreprise, la campagne s&rsquo;inscrit dans le comportement des gamers, d\u00e9j\u00e0 habitu\u00e9s \u00e0 l&rsquo;interaction et aux achats en direct.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eBay lance une nouvelle campagne mondiale ax\u00e9e sur les marques, d\u00e9di\u00e9e au \u00ab live commerce \u00bb. Cette campagne positionne eBay Live comme la r\u00e9ponse au d\u00e9filement passif : la plateforme met en avant l&rsquo;enthousiasme, le divertissement et les d\u00e9couvertes en temps r\u00e9el qui naissent lorsque des passionn\u00e9s font leurs achats ensemble en direct.<\/p>\n","protected":false},"author":5,"featured_media":149783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[312],"people":[],"extra":[43],"company":[1043],"topic":[198,488],"region":[446],"class_list":["post-149782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-live-shopping","extra-plus","company-ebay","topic-e-commerce","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eBay mise sur le live shopping avec une campagne mondiale - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"eBay lance une nouvelle campagne mondiale, d\u00e9di\u00e9e au \u00ab live commerce \u00bb. 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