{"id":149809,"date":"2026-06-10T09:37:34","date_gmt":"2026-06-10T07:37:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149809"},"modified":"2026-06-10T09:37:50","modified_gmt":"2026-06-10T07:37:50","slug":"coolblue-ouvre-un-magasin-phare-a-berlin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-ouvre-un-magasin-phare-a-berlin\/","title":{"rendered":"Coolblue ouvre un magasin phare \u00e0 Berlin"},"content":{"rendered":"\n<p>Mardi, <strong>Coolblue<\/strong> a inaugur\u00e9 son huiti\u00e8me magasin en Allemagne. Le magasin de Berlin est le premier du pays o\u00f9 le d\u00e9taillant met en \u0153uvre son nouveau concept de magasin, qui met encore davantage l&rsquo;accent sur l&rsquo;exp\u00e9rience produit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emplacement de choix<\/h2>\n\n\n\n<p>Depuis fin 2025, Coolblue \u00e9tait d\u00e9j\u00e0 pr\u00e9sent sur un march\u00e9 de 4,7 millions de personnes dans et autour de la capitale allemande, avec une livraison \u00e0 domicile <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-fait-son-entree-sur-le-marche-berlinois\/\">depuis un centre logistique situ\u00e9 \u00e0 Berlin-Sch\u00f6nefeld<\/a>. D\u00e9sormais, le d\u00e9taillant n\u00e9erlandais d&rsquo;appareils \u00e9lectriques dispose \u00e9galement d&rsquo;un magasin phare de 1 756 m\u00b2 sur deux \u00e9tages, situ\u00e9 dans un emplacement de choix sur la Tauentzienstra\u00dfe, \u00e0 proximit\u00e9 de grands noms tels que Uniqlo, Zara, Rituals et KaDeWe. Les clients y trouveront environ 1 000 produits r\u00e9partis en huit univers.<\/p>\n\n\n\n<p>Le magasin de Berlin est le premier o\u00f9 Coolblue met pleinement en \u0153uvre son tout nouveau concept et met encore davantage l&rsquo;exp\u00e9rience produit au centre de l&rsquo;attention. Les clients peuvent par exemple commander et tester les t\u00e9l\u00e9viseurs expos\u00e9s directement depuis leur propre smartphone avec le contenu qu&rsquo;ils regardent le plus souvent chez eux \u2013 des retransmissions sportives et des films aux documentaires ou aux jeux vid\u00e9o.<\/p>\n\n\n\n<p>\u00c0 l&rsquo;entr\u00e9e se trouve une borne d&rsquo;accueil o\u00f9 les clients peuvent s&rsquo;enregistrer rapidement et facilement via un \u00e9cran tactile pour obtenir des conseils ou r\u00e9cup\u00e9rer leurs commandes. Autre nouveaut\u00e9 : le mur de colis, o\u00f9 les commandes en ligne peuvent \u00eatre r\u00e9cup\u00e9r\u00e9es imm\u00e9diatement apr\u00e8s l&rsquo;achat \u00e0 l&rsquo;aide d&rsquo;un code QR. Le d\u00e9taillant propose du caf\u00e9 ou du th\u00e9 gratuit et met \u00e0 disposition un coin jeux pour les plus jeunes, afin que les parents puissent obtenir des conseils en toute tranquillit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mardi, Coolblue a inaugur\u00e9 son huiti\u00e8me magasin en Allemagne. Le magasin de Berlin est le premier du pays o\u00f9 le d\u00e9taillant met en \u0153uvre son nouveau concept de magasin, qui met encore davantage l&rsquo;accent sur l&rsquo;exp\u00e9rience produit.<\/p>\n","protected":false},"author":3,"featured_media":149810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[],"company":[798],"topic":[310],"region":[470],"class_list":["post-149809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","company-coolblue","topic-ouverture-de-magasin","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue ouvre un magasin phare \u00e0 Berlin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mardi, Coolblue a inaugur\u00e9 son huiti\u00e8me magasin en Allemagne. 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