{"id":149848,"date":"2026-06-10T11:31:29","date_gmt":"2026-06-10T09:31:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149848"},"modified":"2026-06-10T11:31:31","modified_gmt":"2026-06-10T09:31:31","slug":"joybuy-souhaite-ouvrir-sa-plateforme-aux-vendeurs-externes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/joybuy-souhaite-ouvrir-sa-plateforme-aux-vendeurs-externes\/","title":{"rendered":"Joybuy souhaite ouvrir sa plateforme aux vendeurs externes"},"content":{"rendered":"\n<p><strong>Joybuy<\/strong>, la plateforme de commerce \u00e9lectronique de <strong>JD.com<\/strong> lanc\u00e9e en Europe plus t\u00f4t cette ann\u00e9e, pr\u00e9voit d&rsquo;autoriser \u00e9galement des vendeurs tiers sur sa plateforme \u00e0 partir du second semestre 2026, via un mod\u00e8le de place de march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une offre rigoureusement s\u00e9lectionn\u00e9e<\/h2>\n\n\n\n<p>Joybuy se pr\u00e9pare \u00e0 introduire des vendeurs externes, tant de marques europ\u00e9ennes que chinoises, dans ses boutiques en ligne \u00e0 travers l\u2019Europe. L\u2019entreprise semble ainsi changer de cap : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/joybuy-lance-une-offensive-europeenne-pour-concurrencer-amazon-et-bol\/\">lors de son lancement en mars<\/a>, Joybuy se pr\u00e9sentait encore comme un d\u00e9taillant disposant de son propre stock, souhaitant se d\u00e9marquer du mod\u00e8le de place de march\u00e9 adopt\u00e9 par des acteurs tels que Temu, Shein et Alibaba.<\/p>\n\n\n\n<p>\u00ab Nous collaborons avec des marques de confiance afin <a href=\"https:\/\/www.thegrocer.co.uk\/news\/jdcoms-joybuy-to-open-up-to-third-party-sellers-in-marketplace-model-move\/719884.article\">de tester une plateforme de march\u00e9 soigneusement s\u00e9lectionn\u00e9e<\/a> au cours du second semestre 2026 \u00bb, a confirm\u00e9 un porte-parole \u00e0 The Grocer. Joybuy entend s\u00e9lectionner rigoureusement l\u2019offre et contr\u00f4ler minutieusement les vendeurs. La plupart des fournisseurs devraient livrer via le r\u00e9seau d\u2019entrep\u00f4ts europ\u00e9ens de JD.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9largir la gamme<\/h2>\n\n\n\n<p>L&rsquo;entreprise recrute actuellement un responsable de la place de march\u00e9 transfrontali\u00e8re afin d&rsquo;attirer les vendeurs chinois souhaitant commercialiser leurs produits sur les march\u00e9s internationaux. La plateforme recrute \u00e9galement des responsables de place de march\u00e9 au Royaume-Uni, en France et en Allemagne, charg\u00e9s d&rsquo;\u00e9largir l&rsquo;assortiment tout en garantissant la qualit\u00e9, la comp\u00e9titivit\u00e9 des prix et la disponibilit\u00e9.<\/p>\n\n\n\n<p>Le fondateur de JD.com, Richard Liu (Liu Qiangdong<strong>), <\/strong>s&rsquo;est toujours montr\u00e9 critique \u00e0 l&rsquo;\u00e9gard du mod\u00e8le de dropshipping de ses concurrents, qu&rsquo;il consid\u00e8re comme pr\u00e9judiciable \u00e0 l&rsquo;image de la Chine, alors que, selon lui, les marques chinoises offrent souvent une qualit\u00e9 sup\u00e9rieure \u00e0 celle des marques occidentales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joybuy, la plateforme de commerce \u00e9lectronique de JD.com qui a \u00e9t\u00e9 lanc\u00e9e en Europe au d\u00e9but de l&rsquo;ann\u00e9e, pr\u00e9voit d&rsquo;autoriser des vendeurs tiers sur sa plateforme au second semestre 2026, via un mod\u00e8le de place de march\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":149849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[595],"people":[],"extra":[43],"company":[454,1979],"topic":[198],"region":[243],"class_list":["post-149848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-marktplaats","extra-plus","company-jd-com","company-joybuy","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joybuy souhaite ouvrir sa plateforme aux vendeurs externes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Joybuy, la plateforme de commerce 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