{"id":149956,"date":"2026-06-11T12:28:06","date_gmt":"2026-06-11T10:28:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149956"},"modified":"2026-06-11T12:28:08","modified_gmt":"2026-06-11T10:28:08","slug":"rituals-vise-un-chiffre-daffaires-record-de-26-milliards-deuros-en-2026","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/rituals-vise-un-chiffre-daffaires-record-de-26-milliards-deuros-en-2026\/","title":{"rendered":"Rituals vise un chiffre d’affaires record de 2,6 milliards d’euros en 2026"},"content":{"rendered":"\n

Rituals<\/strong> pr\u00e9voit de r\u00e9aliser cette ann\u00e9e un chiffre d’affaires sup\u00e9rieur \u00e0 2,6 milliards d’euros. L’ann\u00e9e derni\u00e8re, l’entreprise n\u00e9erlandaise de cosm\u00e9tiques avait d\u00e9j\u00e0 enregistr\u00e9 un chiffre d’affaires de plus de 2,4 milliards d’euros, soit une croissance de 16 %. La marque souhaite d\u00e9sormais investir dans la r\u00e9gion du Golfe.<\/p>\n\n\n\n

Une croissance des b\u00e9n\u00e9fices sup\u00e9rieure \u00e0 celle du chiffre d’affaires<\/h2>\n\n\n\n

En 2025, Rituals a enregistr\u00e9 un chiffre d’affaires en hausse de 16 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, gr\u00e2ce \u00e0 un r\u00e9seau de 1 450 boutiques en propre, 5 000 shop-in-shops et une boutique en ligne. Le b\u00e9n\u00e9fice net est pass\u00e9 de 256 millions d’euros \u00e0 301 millions d’euros, soit une augmentation de pr\u00e8s de 18 %. C’est ce qui ressort du rapport annuel 2025, dont fait \u00e9tat Quote.<\/p>\n\n\n\n

Les solides performances financi\u00e8res de Rituals ont \u00e9galement donn\u00e9 lieu \u00e0 un versement de dividendes consid\u00e9rable<\/a>. En 2025, l’entreprise a vers\u00e9 118 millions d’euros \u00e0 ses actionnaires, soit une forte hausse par rapport aux 35 millions d’euros distribu\u00e9s en 2024. Ce dividende a \u00e9t\u00e9 en partie utilis\u00e9 pour rembourser un emprunt contract\u00e9 pr\u00e9c\u00e9demment par le fondateur Raymond Cloosterman afin de racheter les parts des autres actionnaires. En 2021, il a rachet\u00e9 les parts des actionnaires minoritaires pour un montant de 462 millions d’euros.<\/p>\n\n\n\n

Expansion dans la r\u00e9gion du Golfe<\/h2>\n\n\n\n

Selon le Profit Pledge de Cloosterman, Rituals doit \u00e9galement reverser 10 % de son b\u00e9n\u00e9fice net \u00e0 des \u0153uvres caritatives. En 2025, cela repr\u00e9senterait 30 millions d’euros, mais comme on l’a d\u00e9j\u00e0 vu, l’entreprise peine<\/a> \u00e0 d\u00e9penser efficacement la totalit\u00e9 de cette somme. Jusqu’\u00e0 pr\u00e9sent, seuls 19,3 millions d’euros ont \u00e9t\u00e9 effectivement vers\u00e9s \u00e0 des organisations telles que War Child, l’Unicef et des projets de protection de la nature. Le montant restant de 6,7 millions d’euros est report\u00e9 \u00e0 2026.<\/p>\n\n\n\n

Le rapport annuel mentionne \u00e9galement que Rituals pr\u00e9voit d’acqu\u00e9rir une participation majoritaire dans une nouvelle entit\u00e9 qui reprendra les activit\u00e9s de son partenaire franchis\u00e9 Apparal Group. Ce partenaire g\u00e8re actuellement les boutiques Rituals dans la r\u00e9gion du Golfe. Il n’est toutefois pas certain que la guerre en Iran et les troubles qui en d\u00e9coulent dans la r\u00e9gion auront des r\u00e9percussions sur ces projets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rituals pr\u00e9voit de r\u00e9aliser un chiffre d’affaires de plus de 2,6 milliards d’euros cette ann\u00e9e. L’ann\u00e9e derni\u00e8re, l’entreprise n\u00e9erlandaise de cosm\u00e9tiques avait d\u00e9j\u00e0 enregistr\u00e9 un chiffre d’affaires de plus de 2,4 milliards d’euros, soit une croissance de 16 %. Le groupe souhaite d\u00e9sormais investir dans la r\u00e9gion du Golfe.<\/p>\n","protected":false},"author":5,"featured_media":149957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[344],"topic":[266],"region":[524],"class_list":["post-149956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-rituals","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"\nRituals vise un chiffre d'affaires record de 2,6 milliards d'euros en 2026 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/rituals-vise-un-chiffre-daffaires-record-de-26-milliards-deuros-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rituals vise un chiffre d'affaires record de 2,6 milliards d'euros en 2026 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Rituals pr\u00e9voit de r\u00e9aliser un chiffre d'affaires de plus de 2,6 milliards d'euros cette ann\u00e9e. 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