{"id":150008,"date":"2026-06-11T17:13:05","date_gmt":"2026-06-11T15:13:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150008"},"modified":"2026-06-11T17:13:06","modified_gmt":"2026-06-11T15:13:06","slug":"swappie-enregistre-ses-premiers-benefices-grace-aux-appareils-apple-reconditionnes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/swappie-enregistre-ses-premiers-benefices-grace-aux-appareils-apple-reconditionnes\/","title":{"rendered":"Swappie enregistre ses premiers b\u00e9n\u00e9fices gr\u00e2ce aux appareils Apple reconditionn\u00e9s"},"content":{"rendered":"\n<p>En 2025, <strong>Swappie<\/strong> a enregistr\u00e9 pour la premi\u00e8re fois un b\u00e9n\u00e9fice EBITDA sur une ann\u00e9e compl\u00e8te. Le fournisseur europ\u00e9en d&rsquo;appareils \u00e9lectroniques reconditionn\u00e9s y voit \u00ab la preuve que les mod\u00e8les \u00e9conomiques circulaires peuvent se d\u00e9velopper de mani\u00e8re rentable \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Au-del\u00e0 des iPhones<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, Swappie a vendu pr\u00e8s de 650 000 appareils reconditionn\u00e9s et a r\u00e9alis\u00e9 un EBITDA de 2,5 millions d&rsquo;euros. Outre le volume, la valeur moyenne des commandes a \u00e9galement augment\u00e9. Selon l&rsquo;entreprise, cela indique que les consommateurs optent non seulement plus souvent pour des appareils reconditionn\u00e9s, mais qu&rsquo;ils sont \u00e9galement pr\u00eats \u00e0 payer plus cher pour des appareils de meilleure qualit\u00e9.<\/p>\n\n\n\n<p>\u00ab Atteindre la rentabilit\u00e9 en termes d\u2019EBITDA sur une ann\u00e9e compl\u00e8te n\u2019est pas seulement un jalon financier, mais aussi la preuve que les mod\u00e8les d\u2019entreprise circulaires peuvent \u00eatre d\u00e9velopp\u00e9s de mani\u00e8re rentable \u00bb, d\u00e9clare le PDG Jussi Lystim\u00e4ki. \u00ab Les consommateurs choisissent le reconditionn\u00e9 lorsqu\u2019il est abordable, fiable et de qualit\u00e9. C\u2019est exactement notre objectif. Pour r\u00e9pondre \u00e0 cette demande, nous continuons \u00e0 \u00e9largir notre gamme avec de nouvelles cat\u00e9gories. \u00bb<\/p>\n\n\n\n<p>Swappie souhaite \u00e9largir encore son offre d\u2019ici 2026. L\u2019entreprise a d\u00e9j\u00e0 commenc\u00e9 l\u2019ann\u00e9e derni\u00e8re \u00e0 proposer des iPad reconditionn\u00e9s, en plus de son offre principale d\u2019iPhones. Cette ann\u00e9e, elle souhaite y ajouter de nouvelles cat\u00e9gories, dont les AirPods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les anciens smartphones restent dans les tiroirs<\/h2>\n\n\n\n<p>L&rsquo;apport d&rsquo;appareils d&rsquo;occasion par les consommateurs est \u00e9galement en hausse. L&rsquo;entreprise parle d&rsquo;un changement majeur dans la cha\u00eene d&rsquo;approvisionnement circulaire. En 2025, la boutique en ligne a enregistr\u00e9 12 % de demandes de rachat en plus par rapport \u00e0 2024. Pr\u00e8s d&rsquo;un quart de million de personnes ont vendu leur t\u00e9l\u00e9phone \u00e0 Swappie l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, le march\u00e9 potentiel reste vaste. Selon Eurostat, 51 % des Europ\u00e9ens ont encore un ancien smartphone chez eux. En Belgique, ce stock inutilis\u00e9 est encore l\u00e9g\u00e8rement plus \u00e9lev\u00e9 : 53 % des consommateurs conservent d\u2019anciens t\u00e9l\u00e9phones chez eux. Seuls 12 % vendent leur appareil ou le donnent. Les Pays-Bas font mieux dans ce domaine : l\u00e0-bas, 24 % des consommateurs vendent ou donnent leur ancien t\u00e9l\u00e9phone, m\u00eame si 55 % d&rsquo;entre eux conservent au moins un ancien appareil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, Swappie a enregistr\u00e9 pour la premi\u00e8re fois un b\u00e9n\u00e9fice EBITDA sur une ann\u00e9e compl\u00e8te. Le fournisseur europ\u00e9en d&rsquo;appareils \u00e9lectroniques reconditionn\u00e9s y voit \u00ab la preuve que les mod\u00e8les \u00e9conomiques circulaires peuvent se d\u00e9velopper de mani\u00e8re rentable \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":150009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[2051,94],"people":[],"extra":[43],"company":[2052],"topic":[266],"region":[],"class_list":["post-150008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-refurbished","tag-tweedehands","extra-plus","company-swappie","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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