{"id":15004,"date":"2016-09-30T08:39:10","date_gmt":"2016-09-30T08:39:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/les-ventes-de-hm-souffrent-du-temps-chaud-2\/"},"modified":"2016-09-30T08:39:10","modified_gmt":"2016-09-30T08:39:10","slug":"les-ventes-de-hm-souffrent-du-temps-chaud-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-ventes-de-hm-souffrent-du-temps-chaud-2\/","title":{"rendered":"Les ventes de H&amp;M souffrent du temps chaud"},"content":{"rendered":"<p>Au troisi\u00e8me trimestre, le groupe de v\u00eatements su\u00e9dois <strong>Hennes &amp; Mauritz <\/strong>a affich\u00e9 des r\u00e9sultats au-dessous des pr\u00e9visions des analystes.\u00a0 Le groupe pointe le temps anormalement chaud de ces derniers mois.<\/p>\n<p><!--break--><\/p>\n<h2>Davantage de ristourne \u00e0 cause de la chaleur<\/h2>\n<p>Au troisi\u00e8me trimestre 2016, H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de pr\u00e8s de 57 milliards de couronnes su\u00e9doises (5,9 milliard d\u2019euros), une augmentation de 6% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.\u00a0 Par contre, le b\u00e9n\u00e9fice net est pass\u00e9 de 5,3 \u00e0 4,8 milliards de couronnes (de 550 \u00e0 500 millions d\u2019euros).<\/p>\n<p>\nH&amp;M souligne le temps anormalement chaud pour expliquer ce b\u00e9n\u00e9fice en baisse.\u00a0 La collection d\u2019automne a connu un moindre succ\u00e8s et pour stimuler les ventes, H&amp;M propose des ristournes sur ses collections.\u00a0 \u00ab La plupart des march\u00e9s ont connu de bonnes ventes jusqu\u2019\u00e0 la mi-ao\u00fbt.\u00a0 Les ventes ont <a href=\"http:\/\/about.hm.com\/en\/media\/news\/2016\/2319113.html\" target=\"_blank\" rel=\"noopener\">ensuite d\u00e9gringol\u00e9 \u00e0 cause du temps anormalement chaud qui a perdur\u00e9 jusqu\u2019en septembre <\/a>\u00bb, pr\u00e9cise le CEO Karl-Johan Persson.\u00a0 En raison de la position forte du dollar, les achats ont \u00e9galement connu une forte hausse.<\/p>\n<p>\nH&amp;M esp\u00e8re que les r\u00e9sultats seront meilleurs en 2017, et ce gr\u00e2ce aux investissements que l\u2019entreprise pr\u00e9voit de faire.\u00a0 L\u2019ann\u00e9e prochaine, une ou deux nouvelles marques seront lanc\u00e9es et l\u2019entreprise su\u00e9doise lancera des ventes en ligne sur diff\u00e9rents march\u00e9s.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au troisi\u00e8me trimestre, le groupe de v\u00eatements su\u00e9dois Hennes &amp; Mauritz a affich\u00e9 des r\u00e9sultats au-dessous des pr\u00e9visions des analystes.\u00a0 Le groupe pointe le temps anormalement chaud de ces derniers mois. Davantage de ristourne \u00e0 cause de la chaleur Au troisi\u00e8me trimestre 2016, H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de pr\u00e8s de 57 milliards de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les ventes de H&amp;M souffrent du temps chaud - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours du troisi\u00e8me trimestre, la marque su\u00e9doise 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