{"id":150044,"date":"2026-06-12T15:29:56","date_gmt":"2026-06-12T13:29:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150044"},"modified":"2026-06-12T15:29:58","modified_gmt":"2026-06-12T13:29:58","slug":"joybuy-veut-devancer-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/joybuy-veut-devancer-amazon\/","title":{"rendered":"Comment Joybuy veut devancer Amazon en Europe"},"content":{"rendered":"\n<p>Gr\u00e2ce \u00e0 un service de livraison plus rapide, une gamme de produits optimis\u00e9e et des prix comp\u00e9titifs, <strong>Joybuy<\/strong>, filiale du g\u00e9ant chinois <strong>JD.com<\/strong>, entend se faire une place sur le march\u00e9 europ\u00e9en.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Summer Black Friday \u00bb<\/h2>\n\n\n\n<p>Depuis son lancement en d\u00e9but d\u2019ann\u00e9e, la boutique en ligne Joybuy, la branche europ\u00e9enne de JD.com, ne cesse de faire parler d\u2019elle. Plus t\u00f4t cette semaine, on a appris que l\u2019acteur du commerce \u00e9lectronique avait l\u2019intention <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/joybuy-souhaite-ouvrir-sa-plateforme-aux-vendeurs-externes\/\">d\u2019autoriser \u00e9galement des vendeurs externes sur sa plateforme<\/a> \u00e0 partir du second semestre 2026, via un mod\u00e8le de place de march\u00e9. De plus, l\u2019entreprise a \u00e9galement annonc\u00e9 le lancement d\u2019un \u00ab Summer Black Friday \u00bb, un \u00e9v\u00e9nement promotionnel qui semble calqu\u00e9 sur sa campagne annuelle \u00ab 618 \u00bb, le deuxi\u00e8me plus grand \u00e9v\u00e9nement commercial en Chine apr\u00e8s le \u00ab 11.11 \u00bb d\u2019<strong>Alibaba<\/strong>, ou Singles Day.<\/p>\n\n\n\n<p>Le fait que cette campagne commerciale, proposant des r\u00e9ductions allant jusqu\u2019\u00e0 50 %, se d\u00e9roule du 15 au 30 juin, soit juste avant le Prime Day annuel d\u2019<strong>Amazon<\/strong> qui se tiendra cette ann\u00e9e du 23 au 26 juin, n\u2019est sans doute pas une co\u00efncidence. Joybuy se positionne en Europe comme un challenger du g\u00e9ant am\u00e9ricain de la distribution et affirme disposer de suffisamment d&rsquo;atouts pour s\u00e9duire le consommateur europ\u00e9en.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une meilleure exp\u00e9rience client<\/h2>\n\n\n\n<p>\u00ab J&rsquo;ai l&rsquo;impression que de nombreux produits sur Amazon <a href=\"https:\/\/www.lsa-conso.fr\/jd-com-les-ambitions-europeennes-du-geant-chinois-du-e-commerce-detaillees-par-sa-ceo-sandy-xu-interview,466151\">ne sont pas \u00e9ligibles aux services de livraison rapide \u00bb<\/a>, d\u00e9clare la CEO Sandy Ran Xu dans le magazine professionnel fran\u00e7ais LSA. \u00ab C&rsquo;est pourquoi nous nous effor\u00e7ons d&rsquo;am\u00e9liorer notre s\u00e9lection de produits et nos services de traitement des commandes pour \u00eatre plus rapides qu&rsquo;Amazon et proposer des prix plus comp\u00e9titifs. \u00bb Elle souligne que Joybuy dispose de plus de 10 millions d&rsquo;articles en stock en Chine.<\/p>\n\n\n\n<p>De plus, le d\u00e9taillant anticipe les souhaits des consommateurs en se basant sur leur comportement d&rsquo;achat. \u00ab Nous nous approvisionnons donc \u00e0 l\u2019avance et stockons les produits dans nos entrep\u00f4ts, de sorte que lorsque les utilisateurs passent commande, ils peuvent \u00eatre livr\u00e9s en quelques heures. \u00bb L\u2019infrastructure logistique permet \u00e0 Joybuy de livrer les produits au client le jour m\u00eame ou le lendemain et de r\u00e9cup\u00e9rer les retours directement au domicile du client. Cela se traduit par une meilleure exp\u00e9rience client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des prix comp\u00e9titifs<\/h2>\n\n\n\n<p>Outre la disponibilit\u00e9 des produits, le prix est un aspect important de la diff\u00e9renciation : \u00ab Pour un produit de m\u00eame qualit\u00e9, nous devons \u00eatre en mesure de proposer un prix comp\u00e9titif, ce qui d\u00e9pend fortement de notre capacit\u00e9 \u00e0 nous approvisionner aupr\u00e8s des grandes marques. \u00bb<\/p>\n\n\n\n<p>L&rsquo;acteur du commerce \u00e9lectronique affirme ne pas \u00eatre inquiet face \u00e0 la vigilance accrue des autorit\u00e9s europ\u00e9ennes en mati\u00e8re de commerce \u00e9lectronique transfrontalier. L&rsquo;entreprise affirme fonctionner de mani\u00e8re tr\u00e8s diff\u00e9rente de certaines autres entreprises chinoises de commerce \u00e9lectronique : \u00ab Nous achetons localement, puis nous vendons et payons nos imp\u00f4ts localement. Nous construisons l\u2019infrastructure logistique sur place. Je ne vois donc pas pourquoi les r\u00e9gulateurs ne nous appr\u00e9cieraient pas. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Envie de d\u00e9couvrir la Chine ?<\/h2>\n\n\n\n<p>Vous souhaitez comprendre la strat\u00e9gie avec laquelle de plus en plus d&rsquo;entreprises de vente au d\u00e9tail chinoises s&rsquo;imposent sur le march\u00e9 europ\u00e9en ? Vous pouvez le d\u00e9couvrir de premi\u00e8re main ! Participez au voyage d&rsquo;inspiration en Chine organis\u00e9 par RetailDetail du 7 au 13 septembre. Il ne reste plus que quelques places !<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.retailtours.be\/wingzz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg\" alt=\"\" class=\"wp-image-143980\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg 900w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-300x143.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-768x367.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 un service de livraison plus rapide, une gamme de produits optimis\u00e9e et des prix comp\u00e9titifs, Joybuy, filiale du g\u00e9ant chinois JD.com, entend se faire une place sur le march\u00e9 europ\u00e9en. <\/p>\n","protected":false},"author":3,"featured_media":150045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[206,454,1979],"topic":[198],"region":[243],"class_list":["post-150044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-amazon","company-jd-com","company-joybuy","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Joybuy veut devancer Amazon en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 un service de livraison plus rapide, une gamme de produits optimis\u00e9e 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