{"id":150151,"date":"2026-06-16T11:54:55","date_gmt":"2026-06-16T09:54:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150151"},"modified":"2026-06-16T11:54:57","modified_gmt":"2026-06-16T09:54:57","slug":"yaya-accelere-son-expansion-en-belgique-avec-trois-nouveaux-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/yaya-accelere-son-expansion-en-belgique-avec-trois-nouveaux-magasins\/","title":{"rendered":"Yaya acc\u00e9l\u00e8re son expansion en Belgique avec trois nouveaux magasins"},"content":{"rendered":"\n<p><strong>Yaya <\/strong>mise sur la croissance en Belgique : la marque de mode n\u00e9erlandaise vient d&rsquo;ouvrir un grand magasin phare \u00e0 Anvers, et son propri\u00e9taire, Patrick Draijer, annonce d\u00e9j\u00e0 l&rsquo;ouverture de boutiques \u00e0 Ostende et \u00e0 Louvain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magasin phare \u00e0 Anvers<\/h2>\n\n\n\n<p>\u00c0 Anvers, Yaya a ouvert son magasin phare pour le march\u00e9 belge dans la Korte Gasthuistraat, dans le quartier commer\u00e7ant de la Wilde Zee. \u00ab Je pense que c&rsquo;est ce qu&rsquo;on peut appeler un magasin phare \u00bb, a d\u00e9clar\u00e9 M. Draijer sur LinkedIn. \u00ab <a href=\"https:\/\/www.linkedin.com\/posts\/patrick-draijer-b041a61_yayaythebrand-phygital-antwerpen-activity-7471140299780628481-XRIA?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">Quel emplacement de r\u00eave, quel b\u00e2timent<\/a>, pas moins de 350 m\u00e8tres carr\u00e9s. C&rsquo;est ici que l&rsquo;ADN de Yaya se r\u00e9v\u00e8le sous toutes ses facettes. La l\u00e9g\u00e8ret\u00e9, l\u2019espace, la configuration qui invite \u00e0 la d\u00e9couverte. Tout cela permet \u00e0 la collection de s\u2019\u00e9panouir pleinement et de rayonner dans toute son \u00e9l\u00e9gance. \u00bb<\/p>\n\n\n\n<p>Le magasin d\u2019Anvers est le septi\u00e8me de Yaya en Belgique. Et les prochaines \u00e9tapes sont d\u00e9j\u00e0 connues : Yaya Ostende ouvrira ses portes dans la rue Adolf Buyl, puis ce sera au tour de Louvain dans la rue L\u00e9opold Vanderkelen. <\/p>\n\n\n\n<p>Yaya, fond\u00e9e aux Pays-Bas, se positionne comme une marque de mode qui combine magasins physiques et exp\u00e9riences num\u00e9riques \u2013 un concept que la marque qualifie de \u00ab phygital \u00bb. L\u2019expansion en Belgique s\u2019inscrit dans une strat\u00e9gie plus large visant \u00e0 \u00e9tendre sa pr\u00e9sence au Benelux et en Allemagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaya mise sur la croissance en Belgique : la marque de mode n\u00e9erlandaise vient d&rsquo;ouvrir un grand magasin phare \u00e0 Anvers, et son propri\u00e9taire, Patrick Draijer, annonce d\u00e9j\u00e0 l&rsquo;ouverture de nouvelles boutiques \u00e0 Ostende et \u00e0 Louvain. <\/p>\n","protected":false},"author":5,"featured_media":150152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[772],"topic":[276,310],"region":[226],"class_list":{"0":"post-150151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-yaya","11":"topic-expansion","12":"topic-ouverture-de-magasin","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yaya acc\u00e9l\u00e8re son expansion en Belgique avec trois nouveaux magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Yaya vient d&#039;ouvrir un grand 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