{"id":150159,"date":"2026-06-16T12:52:30","date_gmt":"2026-06-16T10:52:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150159"},"modified":"2026-06-16T12:52:31","modified_gmt":"2026-06-16T10:52:31","slug":"kruidvat-lance-sa-propre-gamme-de-produits-de-beaute-coreens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/kruidvat-lance-sa-propre-gamme-de-produits-de-beaute-coreens\/","title":{"rendered":"Kruidvat lance sa propre gamme de produits de beaut\u00e9 cor\u00e9ens"},"content":{"rendered":"\n<p><strong>Kruidvat<\/strong> est le premier d\u00e9taillant en Belgique et aux Pays-Bas \u00e0 lancer sa propre gamme de soins de la peau cor\u00e9enne. Les produits sont fabriqu\u00e9s en Cor\u00e9e et s&rsquo;inscrivent dans la tendance tr\u00e8s populaire de la K-beauty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un succ\u00e8s gr\u00e2ce \u00e0 TikTok<\/h2>\n\n\n\n<p>Les soins de la peau cor\u00e9ens constituent une tendance durable, venue tout droit de TikTok. Des concepts tels que la \u00ab glass skin \u00bb, le \u00ab slugging \u00bb et la \u00ab restauration de la barri\u00e8re cutan\u00e9e \u00bb ont fait leur apparition dans les armoires de salle de bain europ\u00e9ennes ces derni\u00e8res ann\u00e9es, remarque Kruidvat. Le discounter surfe d\u00e9sormais sur cette vague avec Kruidvat Korean Skincare, une nouvelle gamme maison compos\u00e9e de produits fabriqu\u00e9s en Cor\u00e9e.<\/p>\n\n\n\n<p>La nouvelle gamme s\u2019articule autour de ce que Kruidvat appelle la \u00ab slow glow routine \u00bb. Avec ce lancement, Kruidvat souhaite r\u00e9pondre \u00e0 une \u00e9volution plus large du march\u00e9 de la beaut\u00e9 : les consommateurs recherchent moins souvent un produit miracle et optent plus souvent pour une routine simple qu\u2019ils peuvent suivre sur le long terme, explique Nena Schuurmans, experte en beaut\u00e9 et en soins de la peau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Routine quotidienne<\/h2>\n\n\n\n<p>\u00ab La K-beauty repose sur la philosophie suivante : prendre soin de la peau au quotidien gr\u00e2ce \u00e0 un nettoyage doux, une hydratation et des ingr\u00e9dients qui renforcent la barri\u00e8re cutan\u00e9e. La routine a donc plut\u00f4t un effet pr\u00e9ventif : on investit chaque jour un peu dans sa peau, afin que les probl\u00e8mes aient moins de chances de se d\u00e9velopper \u00bb, explique Mme Schuurmans.<\/p>\n\n\n\n<p>La collection se compose ainsi de huit produits, allant des s\u00e9rums aux masques pour le visage. Kruidvat associe \u00e9galement ce lancement \u00e0 son \u00ab Guide des soins de la peau \u00bb, d\u00e9velopp\u00e9 en collaboration avec la dermatologue Samira Baharlou. Celui-ci a pour but d\u2019aider les clients \u00e0 adapter leurs soins de la peau \u00e0 leur \u00e2ge et \u00e0 leur type de peau. Les produits seront disponibles \u00e0 partir du 23 juin dans les magasins Kruidvat et en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kruidvat est le premier d\u00e9taillant en Belgique et aux Pays-Bas \u00e0 lancer sa propre gamme de soins de la peau cor\u00e9enne. Fabriqu\u00e9s en Cor\u00e9e, ces produits s&rsquo;inscrivent dans la tendance tr\u00e8s populaire de la K-beauty.<\/p>\n","protected":false},"author":5,"featured_media":150160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1007],"topic":[462],"region":[324],"class_list":["post-150159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-kruidvat","topic-innovation","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat lance sa propre gamme de produits de beaut\u00e9 cor\u00e9ens - RetailDetail BE<\/title>\n<meta name=\"description\" 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