{"id":150208,"date":"2026-06-17T09:58:38","date_gmt":"2026-06-17T07:58:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150208"},"modified":"2026-06-17T09:58:39","modified_gmt":"2026-06-17T07:58:39","slug":"shein-se-voit-deja-renvoye-de-bhv-a-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-se-voit-deja-renvoye-de-bhv-a-paris\/","title":{"rendered":"Shein se voit d\u00e9j\u00e0 renvoy\u00e9 de BHV \u00e0 Paris"},"content":{"rendered":"\n<p><strong>BHV Marais<\/strong> prend un nouveau d\u00e9part : l&rsquo;\u00e9quipe de direction reprend l&rsquo;entreprise dans le cadre d&rsquo;un rachat par les cadres (MBO). Les nouveaux propri\u00e9taires misent sur le redressement et une chose est d\u00e9j\u00e0 claire : <strong>Shein <\/strong>n&rsquo;aura pas sa place dans le grand magasin parisien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retour aux fondamentaux<\/h2>\n\n\n\n<p>Apr\u00e8s un peu plus de six mois d\u2019existence, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris\/\">la boutique controvers\u00e9e de Shein au BHV Marais<\/a> \u2013 la premi\u00e8re boutique physique de la marque en Europe \u2013 est d\u00e9j\u00e0 menac\u00e9e de fermeture. Les nouveaux propri\u00e9taires, sous la houlette du directeur g\u00e9n\u00e9ral Karl-St\u00e9phane Cottendin, souhaitent revenir aux atouts historiques du grand magasin : la d\u00e9coration d\u2019int\u00e9rieur, le bricolage et cette ambiance \u00ab bazar \u00bb typique qui distinguait autrefois le BHV des autres grands magasins parisiens.<\/p>\n\n\n\n<p>\u00ab L\u2019ADN du BHV r\u00e9side dans l\u2019habitat et le bricolage. C\u2019est ce qui <a href=\"https:\/\/www.lsa-conso.fr\/fermeture-de-shein-au-bhv-retour-du-bricolage-nouvelles-marques-les-priorites-des-nouveaux-proprietaires-du-grand-magasin-parisien,466242\">nous distingue des autres grands magasins parisiens<\/a> \u00bb, souligne la directrice marketing Val\u00e9rie Chaleyssin aupr\u00e8s de LSA. L\u2019ambition est de proposer \u00e0 nouveau aux clients une offre vari\u00e9e, allant des produits de r\u00e9novation et de bricolage \u00e0 la d\u00e9coration, en passant par l\u2019\u00e9clairage, les appareils \u00e9lectrom\u00e9nagers et les arts de la table.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shein doit partir<\/h2>\n\n\n\n<p>Une difficult\u00e9 r\u00e9side toutefois actuellement dans l\u2019assortiment : ces derniers temps, plus d\u2019une centaine de marques ont quitt\u00e9 le grand magasin. Afin de regagner la confiance des fournisseurs, la nouvelle direction souhaite r\u00e9gler les factures en souffrance et verser quotidiennement aux marques le produit de leurs ventes. Mais pour beaucoup, une autre condition est le d\u00e9part de Shein : un grand nombre de marques viennent en effet de partir en signe de protestation contre l\u2019arriv\u00e9e de cet acteur chinois de la mode ultra-rapide.<\/p>\n\n\n\n<p>\u00ab La pr\u00e9sence de Shein chez BHV Marais n\u2019a aucun sens. C\u2019\u00e9tait une erreur strat\u00e9gique \u00bb, affirme le directeur g\u00e9n\u00e9ral Karl-St\u00e9phane Cottendin. Un d\u00e9part imm\u00e9diat n\u2019est toutefois pas possible, car Shein a sign\u00e9 un bail pour les locaux. La direction s\u2019attend \u00e0 ce que les n\u00e9gociations concernant son d\u00e9part durent encore plusieurs mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de r\u00e9duction de surface ?<\/h2>\n\n\n\n<p>La structure immobili\u00e8re est \u00e9galement remise sur la table. Sous l\u2019ancien propri\u00e9taire, il avait \u00e9t\u00e9 convenu que BHV c\u00e9derait 60 % de sa surface commerciale. Les nouveaux propri\u00e9taires souhaitent ren\u00e9gocier ce point : bien qu\u2019ils reconnaissent que le b\u00e2timent soit peut-\u00eatre trop grand, ils veulent conserver suffisamment d\u2019espace pour d\u00e9velopper leur nouveau concept de magasin.<\/p>\n\n\n\n<p>Le redressement prendra toutefois du temps. Selon l\u2019ancien propri\u00e9taire Fr\u00e9d\u00e9ric Merlin, BHV a enregistr\u00e9 l\u2019ann\u00e9e derni\u00e8re une perte comprise entre deux et trois millions d\u2019euros. La direction vise donc une reprise progressive, avec une exploitation stable d\u2019ici 2027 ou 2028.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BHV Marais prend un nouveau d\u00e9part : l&rsquo;\u00e9quipe de direction reprend l&rsquo;entreprise dans le cadre d&rsquo;un rachat par les cadres (MBO). Les nouveaux propri\u00e9taires misent sur le redressement, et une chose est d\u00e9j\u00e0 claire : Shein n&rsquo;aura pas sa place dans le grand magasin parisien.<\/p>\n","protected":false},"author":5,"featured_media":150209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,14,22,21],"tags":[],"people":[],"extra":[43],"company":[1878,571],"topic":[282,332],"region":[342],"class_list":{"0":"post-150208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-maison-deco","8":"category-mode","10":"category-wonen","11":"extra-plus","12":"company-bhv","13":"company-shein","14":"topic-acquisition","15":"topic-restructuration","16":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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