{"id":150344,"date":"2026-06-18T12:33:31","date_gmt":"2026-06-18T10:33:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150344"},"modified":"2026-06-18T12:33:31","modified_gmt":"2026-06-18T10:33:31","slug":"sephora-annonce-les-dates-douverture-de-ses-premiers-magasins-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-annonce-les-dates-douverture-de-ses-premiers-magasins-en-belgique\/","title":{"rendered":"Sephora annonce les dates d&rsquo;ouverture de ses premiers magasins en Belgique"},"content":{"rendered":"\n<p>La semaine prochaine, la cha\u00eene fran\u00e7aise de cosm\u00e9tiques <strong>Sephora <\/strong>ouvrira son<strong> <\/strong>tout premier magasin belge, tant attendu, au centre commercial Docks Bruxsel. Deux semaines plus tard, un deuxi\u00e8me magasin ouvrira ses portes \u00e0 Bruxelles, au centre commercial City2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une ouverture tr\u00e8s attendue<\/h2>\n\n\n\n<p>Sephora avait d\u00e9j\u00e0 annonc\u00e9 l\u2019ouverture de ses boutiques en Belgique, mais ce n\u2019est que maintenant qu\u2019elle a communiqu\u00e9 les dates pr\u00e9cises. \u00c0 Docks Bruxsel, le d\u00e9taillant ouvrira ses portes le 25 juin. La boutique de City2 suivra deux semaines plus tard, le 9 juillet.<\/p>\n\n\n\n<p>La date d\u2019ouverture du troisi\u00e8me magasin belge, \u00e0 Li\u00e8ge, n\u2019est pas encore connue. La Flandre devra en tout cas patienter encore un peu avant l\u2019arriv\u00e9e du premier Sephora, car la cha\u00eene souhaite d\u2019abord ouvrir une dizaine de magasins dans la partie francophone du pays.<\/p>\n\n\n\n<p>Les clients attendent avec impatience l\u2019arriv\u00e9e de la cha\u00eene, qui propose de nombreuses marques exclusives, dispose d\u2019une solide gamme de marques propres et offre des services tels que le Beauty Scan, qui permet une analyse approfondie de la peau, et le service de gravure permettant de personnaliser certains produits.<\/p>\n\n\n\n<p>Les concurrents surveillent \u00e9galement de pr\u00e8s ce nouveau venu. Le leader du march\u00e9 en Belgique est ICI Paris XL, filiale d\u2019AS Watson. Douglas, tr\u00e8s populaire aupr\u00e8s des jeunes consommateurs, est en forte progression. Un troisi\u00e8me acteur est April, anciennement Planet Parfum, qui appartient au groupe fran\u00e7ais Bogart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine prochaine, la cha\u00eene fran\u00e7aise de cosm\u00e9tiques Sephora ouvrira son tout premier magasin en Belgique, tant attendu, au centre commercial Docks Bruxsel. Deux semaines plus tard, un deuxi\u00e8me magasin ouvrira ses portes \u00e0 Bruxelles, au centre commercial City2.<\/p>\n","protected":false},"author":3,"featured_media":150345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1899],"topic":[310],"region":[226],"class_list":["post-150344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-sephora","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora annonce les dates d&#039;ouverture de ses premiers magasins en Belgique - RetailDetail BE<\/title>\n<meta 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