{"id":150392,"date":"2026-06-18T16:55:13","date_gmt":"2026-06-18T14:55:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150392"},"modified":"2026-06-18T16:59:07","modified_gmt":"2026-06-18T14:59:07","slug":"lidl-conclut-un-partenariat-pluriannuel-avec-tomorrowland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-conclut-un-partenariat-pluriannuel-avec-tomorrowland\/","title":{"rendered":"Lidl conclut un partenariat pluriannuel avec Tomorrowland"},"content":{"rendered":"\n

Lidl <\/strong>associera son nom \u00e0 Tomorrowland au cours des cinq prochaines ann\u00e9es. La cha\u00eene de supermarch\u00e9s devient partenaire strat\u00e9gique du festival de musique \u00e9lectronique belge et b\u00e9n\u00e9ficiera, d\u00e8s cet \u00e9t\u00e9, d’une pr\u00e9sence marquante tant \u00e0 Tomorrowland Summer en Belgique qu’\u00e0 Tomorrowland Winter en France.<\/p>\n\n\n\n

Une pr\u00e9sence sur les festivals<\/h2>\n\n\n\n

Cette collaboration d\u00e9butera lors de l\u2019\u00e9dition 2026 de Tomorrowland \u00e0 Boom. Les festivaliers pourront y d\u00e9couvrir une boutique \u00e9ph\u00e9m\u00e8re Lidl, une boulangerie sur place et plusieurs \u00ab Fresh Food Stations \u00bb o\u00f9 des fruits frais seront distribu\u00e9s gratuitement. De plus, Lidl proposera du contenu exclusif Tomorrowland aux utilisateurs de l\u2019application Lidl Plus.<\/p>\n\n\n\n

Ce partenariat s\u2019\u00e9tend \u00e9galement au-del\u00e0 de la Belgique. Lidl sera pr\u00e9sent lors des cinq prochaines saisons, tant aux \u00e9ditions estivales qu\u2019hivernales de Tomorrowland. Aux Pays-Bas \u00e9galement, le distributeur renforce sa pr\u00e9sence sur les festivals. Lors des festivals Pinkpop et Best Kept Secret, Lidl a d\u00e9j\u00e0 organis\u00e9 des animations.<\/p>\n\n\n\n

Une alimentation saine comme exp\u00e9rience de festival<\/h2>\n\n\n\n

Selon Lidl, cette collaboration s\u2019inscrit parfaitement dans les valeurs des deux marques. Tomorrowland accueille chaque ann\u00e9e des centaines de milliers de visiteurs venus du monde entier et se positionne comme un \u00e9v\u00e9nement qui rassemble les gens autour de la musique et d\u2019une \u00e9nergie positive.<\/p>\n\n\n\n

Robin Ruschke, responsable marketing chez Lidl, souligne que le distributeur souhaite aller au-del\u00e0 du simple parrainage classique. \u00ab Tomorrowland rassemble diff\u00e9rentes cultures avec une passion et une \u00e9nergie positive sans pareilles. C\u2019est ce qui rend ce partenariat tellement g\u00e9nial. \u00bb Selon lui, Lidl souhaite \u00ab cr\u00e9er des souvenirs marquants qui inspirent les gens \u00bb, tant sur le site du festival que via les canaux num\u00e9riques.<\/p>\n\n\n\n

Tomorrowland voit lui aussi une forte ad\u00e9quation sur le fond. Bjorn Declerck, responsable international des partenariats, qualifie Lidl de \u00ab marque qui ne cesse de surprendre par ses id\u00e9es cr\u00e9atives et qui excelle en mati\u00e8re de qualit\u00e9 et de fra\u00eecheur \u00bb. Cette collaboration doit aider les festivaliers \u00ab \u00e0 partager des repas, \u00e0 d\u00e9couvrir de nouveaux produits et \u00e0 prendre soin d\u2019eux-m\u00eames tout au long de leur exp\u00e9rience du festival \u00bb.<\/p>\n\n\n\n

Des ambitions circulaires \u00e9galement<\/h2>\n\n\n\n

Outre Lidl, PreZero<\/strong>, la division d\u00e9chets et recyclage de la soci\u00e9t\u00e9 m\u00e8re Schwarz Group<\/strong>, rejoint Tomorrowland en tant que partenaire. L\u2019entreprise souhaite optimiser davantage la gestion des d\u00e9chets sur le site du festival et am\u00e9liorer la collecte des mati\u00e8res premi\u00e8res valorisables.<\/p>\n\n\n\n

Selon PreZero, cette collaboration doit contribuer \u00e0 r\u00e9duire les \u00e9missions de CO\u2082 et \u00e0 rendre l\u2019\u00e9conomie circulaire tangible pour la communaut\u00e9 internationale des festivaliers. En triant mieux les flux de d\u00e9chets et en r\u00e9introduisant les mat\u00e9riaux dans la cha\u00eene, l\u2019entreprise souhaite montrer comment les \u00e9v\u00e9nements de grande envergure peuvent contribuer \u00e0 une utilisation plus circulaire des mati\u00e8res premi\u00e8res.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cet accord, le groupe Schwarz renforce sa pr\u00e9sence lors des grands \u00e9v\u00e9nements europ\u00e9ens. Pour Lidl, ce partenariat constitue \u00e9galement une nouvelle \u00e9tape visant \u00e0 accro\u00eetre la visibilit\u00e9 de la marque en dehors du cadre des magasins et \u00e0 fid\u00e9liser les consommateurs par le biais d\u2019exp\u00e9riences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl associera son nom \u00e0 Tomorrowland au cours des cinq prochaines ann\u00e9es. La cha\u00eene de supermarch\u00e9s devient partenaire strat\u00e9gique du festival de musique \u00e9lectronique belge et b\u00e9n\u00e9ficiera, d\u00e8s cet \u00e9t\u00e9, d’une pr\u00e9sence marquante tant \u00e0 Tomorrowland Summer en Belgique qu’\u00e0 Tomorrowland Winter en France. <\/p>\n","protected":false},"author":5,"featured_media":150393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[488],"region":[324],"class_list":{"0":"post-150392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-marketing","11":"region-benelux"},"acf":[],"yoast_head":"\nLidl conclut un partenariat pluriannuel avec Tomorrowland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl associera son nom \u00e0 Tomorrowland au cours des cinq prochaines ann\u00e9es. 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