{"id":150473,"date":"2026-06-22T15:21:40","date_gmt":"2026-06-22T13:21:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150473"},"modified":"2026-06-22T15:21:41","modified_gmt":"2026-06-22T13:21:41","slug":"danone-investit-dans-la-tendance-australienne-des-proteines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-investit-dans-la-tendance-australienne-des-proteines\/","title":{"rendered":"Danone mise sur la tendance de la nourriture prot\u00e9in\u00e9e, m\u00eame en Australie"},"content":{"rendered":"\n

Danone <\/strong>r\u00e9alise un double coup en Australie : le groupe de produits de grande consommation rach\u00e8te Made Group<\/strong>, le fabricant australien de yaourts \u00e0 la noix de coco et de smoothies, tout en acqu\u00e9rant la moiti\u00e9 restante de la coentreprise avec Saputo Dairy<\/strong>.<\/p>\n\n\n\n

La tendance aux prot\u00e9ines s’\u00e9tend \u00e0 l’Asie-Pacifique<\/h2>\n\n\n\n

Made Group r\u00e9alise un chiffre d’affaires d’environ 344 millions de dollars am\u00e9ricains (300 millions d’euros) gr\u00e2ce \u00e0 des produits de sant\u00e9 ax\u00e9s principalement sur la sant\u00e9 intestinale et les prot\u00e9ines. Parmi les marques connues de cette entreprise de Melbourne figurent Cocobella<\/strong>, un yaourt \u00e0 base de noix de coco, et Rokeby<\/strong>, qui produit principalement des boissons prot\u00e9in\u00e9es et des smoothies.<\/p>\n\n\n\n

\u00ab Les yaourts \u00e0 haute teneur en prot\u00e9ines s\u2019arrachent en Australie et en Nouvelle-Z\u00e9lande<\/a> \u00bb, a d\u00e9clar\u00e9 \u00e0 Reuters Juergen Esser, PDG par int\u00e9rim de Danone. Esser souligne par ailleurs que Made affiche une croissance \u00e0 deux chiffres \u00ab tr\u00e8s, tr\u00e8s forte \u00bb et des marges attractives. L\u2019entreprise se d\u00e9veloppe actuellement en Asie du Sud-Est, o\u00f9 elle figure parmi les premiers acteurs sur le march\u00e9 des produits prot\u00e9in\u00e9s.<\/p>\n\n\n\n

Afin de renforcer sa pr\u00e9sence op\u00e9rationnelle dans la r\u00e9gion, Danone acquiert parall\u00e8lement les 49 % restants de sa coentreprise avec Saputo Dairy Australia. Cette coentreprise regroupe des marques de produits laitiers telles que YoPRO, Activia et Ultimate et devrait g\u00e9n\u00e9rer environ 100 millions d\u2019euros de chiffre d\u2019affaires consolid\u00e9. Danone esp\u00e8re finaliser ces deux transactions au cours du second semestre 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Danone r\u00e9alise un double coup en Australie : le groupe de produits de grande consommation rach\u00e8te Made Group, le fabricant australien de yaourts \u00e0 la noix de coco et de smoothies, tout en acqu\u00e9rant la moiti\u00e9 restante de la coentreprise avec Saputo Dairy.<\/p>\n","protected":false},"author":5,"featured_media":150474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[159],"topic":[282,386],"region":[388],"class_list":{"0":"post-150473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-danone","10":"topic-acquisition","11":"topic-fmcg","12":"region-asie"},"acf":[],"yoast_head":"\nDanone mise sur la tendance de la nourriture 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