{"id":150487,"date":"2026-06-23T10:14:36","date_gmt":"2026-06-23T08:14:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150487"},"modified":"2026-06-23T10:14:38","modified_gmt":"2026-06-23T08:14:38","slug":"jde-peets-le-specialiste-du-cafe-va-prendre-la-tete-de-heineken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jde-peets-le-specialiste-du-cafe-va-prendre-la-tete-de-heineken\/","title":{"rendered":"Le chef du caf\u00e9 de JDE Peet&rsquo;s devient PDG de Heineken"},"content":{"rendered":"\n<p><strong>Heineken<\/strong> propose la candidature de<strong> <\/strong>Rafael \u00ab Rafa \u00bb Oliveira au poste de PDG et de pr\u00e9sident du conseil d&rsquo;administration. Ce nouveau dirigeant vient du g\u00e9ant du caf\u00e9 et du th\u00e9 <strong>JDE Peet&rsquo;s<\/strong>, ce qui marque donc une rupture avec la longue tradition de nomination de candidats internes au sein du g\u00e9ant brassicole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience chez JDE Peet\u2019s et Kraft Heinz<\/h2>\n\n\n\n<p>Oliveira a pris ses fonctions de PDG de JDE Peet\u2019s en novembre 2024. C\u2019est sous sa direction que l\u2019accord d\u2019acquisition de <strong>Keurig Dr Pepper<\/strong> a \u00e9t\u00e9 conclu. L\u2019objectif est d\u00e9sormais de regrouper toutes les activit\u00e9s li\u00e9es au caf\u00e9 au sein d\u2019une nouvelle soci\u00e9t\u00e9 cot\u00e9e en bourse, dont <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/keurig-dr-pepper-rondt-overname-jde-peets-af-en-benoemt-ceo\/\">Oliveira devait initialement prendre la t\u00eate<\/a>. Il a toutefois choisi de rejoindre Heineken.<\/p>\n\n\n\n<p>Avant son passage chez JDE Peet\u2019s, Oliveira a travaill\u00e9 pendant dix ans chez <strong>Kraft Heinz<\/strong>, o\u00f9 il a gravi les \u00e9chelons jusqu\u2019au poste de pr\u00e9sident des march\u00e9s internationaux. \u00c0 ce titre, il \u00e9tait responsable d\u2019un portefeuille de plus de 7 milliards de dollars en Europe, en Afrique, en Asie-Pacifique et en Am\u00e9rique latine. Auparavant, il avait \u00e9galement travaill\u00e9 chez la banque d\u2019affaires <strong>Goldman Sachs<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Premier dirigeant non europ\u00e9en<\/h2>\n\n\n\n<p>Le dirigeant br\u00e9silien devrait prendre ses fonctions le 1er octobre 2026, \u00e0 condition que les actionnaires approuvent sa nomination lors d\u2019une assembl\u00e9e g\u00e9n\u00e9rale extraordinaire pr\u00e9vue le 5 ao\u00fbt 2026. Cela ne devrait pas poser de probl\u00e8me, car les principaux actionnaires <a href=\"https:\/\/www.retaildetail.fr\/news\/food\/heineken-cherche-a-se-renouveler-les-actionnaires-reclament-un-pdg-externe\/\" type=\"link\" id=\"https:\/\/www.retaildetail.fr\/news\/food\/heineken-cherche-a-se-renouveler-les-actionnaires-reclament-un-pdg-externe\/\">ont d\u00e9j\u00e0 explicitement demand\u00e9 qu\u2019un candidat externe<\/a> soit nomm\u00e9 au poste de pr\u00e9sident du conseil d\u2019administration.<\/p>\n\n\n\n<p>Oliveira deviendra par ailleurs le premier non-Europ\u00e9en \u00e0 la t\u00eate de Heineken en 87 ans d\u2019histoire boursi\u00e8re du groupe. Son pr\u00e9d\u00e9cesseur, Dolf van den Brink, travaillait d\u00e9j\u00e0 depuis plus de vingt ans chez Heineken avant de devenir PDG en 2020. Son d\u00e9part, annonc\u00e9 en janvier et effectif depuis fin mai, a donn\u00e9 lieu \u00e0 une recherche de successeur qui a dur\u00e9 plusieurs mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un dirigeant visionnaire \u00bb<\/h2>\n\n\n\n<p>Heineken souligne que l\u2019exp\u00e9rience internationale de Oliveira dans le secteur des biens de consommation, sa connaissance des march\u00e9s financiers et son expertise en mati\u00e8re de transformations complexes correspondent parfaitement aux d\u00e9fis auxquels est confront\u00e9 le brasseur. Le pr\u00e9sident du conseil de surveillance, Peter Wennink, le d\u00e9crit comme \u00ab un dirigeant dynamique et visionnaire, dot\u00e9 d\u2019un parcours exceptionnel \u00bb et met en avant sa capacit\u00e9 \u00e0 traduire la strat\u00e9gie en priorit\u00e9s claires et en une mise en \u0153uvre rigoureuse.<\/p>\n\n\n\n<p>Charlene de Carvalho-Heineken, actionnaire majoritaire et h\u00e9riti\u00e8re de la famille Heineken, soutient \u00e9galement cette nomination. Selon elle, Oliveira poss\u00e8de la vision strat\u00e9gique, les qualit\u00e9s de leadership et la capacit\u00e9 d\u2019ex\u00e9cution n\u00e9cessaires pour mener Heineken vers sa prochaine \u00e9tape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken propose la candidature de Rafael \u00ab Rafa \u00bb Oliveira au poste de PDG et de pr\u00e9sident du conseil d&rsquo;administration. Ce nouveau dirigeant vient du g\u00e9ant du caf\u00e9 et du th\u00e9 JDE Peet&rsquo;s, ce qui marque donc une rupture avec la longue tradition de nomination de candidats internes au sein du g\u00e9ant brassicole.<\/p>\n","protected":false},"author":5,"featured_media":150488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[130,747],"topic":[609],"region":[524],"class_list":{"0":"post-150487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-heineken","10":"company-jde-peets","11":"topic-changement-de-direction","12":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le chef du caf\u00e9 de JDE Peet&#039;s devient PDG de Heineken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken propose la candidature de Rafael Oliveira au poste de PDG et de pr\u00e9sident du conseil d&#039;administration. 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