{"id":150513,"date":"2026-06-23T14:25:29","date_gmt":"2026-06-23T12:25:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150513"},"modified":"2026-06-23T14:25:30","modified_gmt":"2026-06-23T12:25:30","slug":"apres-la-fusion-entre-vivera-et-le-boucher-vegetarien-changement-de-pdg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/apres-la-fusion-entre-vivera-et-le-boucher-vegetarien-changement-de-pdg\/","title":{"rendered":"Apr\u00e8s la fusion entre Vivera et Le Boucher V\u00e9g\u00e9tarien, changement de PDG"},"content":{"rendered":"\n<p>Rutger Rozendaal prend la t\u00eate de <strong>The Vegetarian Butcher Collective<\/strong>. Il succ\u00e8de \u00e0 Willem van Weede, qui a supervis\u00e9 la fusion entre <strong>Vivera<\/strong> et <strong>Le Boucher V\u00e9g\u00e9tarien<\/strong> l&rsquo;ann\u00e9e derni\u00e8re. Le nouveau directeur g\u00e9n\u00e9ral aura pour mission de mener le plus grand acteur europ\u00e9en des substituts de viande d&rsquo;origine v\u00e9g\u00e9tale vers une nouvelle phase de croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leader du march\u00e9 europ\u00e9en<\/h2>\n\n\n\n<p>The Vegetarian Butcher Collective se dote d\u2019un nouveau PDG. Rutger Rozendaal, ancien PDG du<em> <\/em>Boucher V\u00e9g\u00e9tarien, succ\u00e8de \u00e0 Willem van Weede. Ce dernier restera impliqu\u00e9 dans l\u2019organisation en tant que conseiller jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e et conservera \u00e9galement un si\u00e8ge au conseil d\u2019administration.<\/p>\n\n\n\n<p>Ce changement intervient apr\u00e8s une ann\u00e9e au cours de laquelle Vivera et Le Boucher V\u00e9g\u00e9tarien <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-de-viande-jbs-fusionne-vivera-et-the-vegetarian-butcher\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-de-viande-jbs-fusionne-vivera-et-the-vegetarian-butcher\/\">ont \u00e9t\u00e9 regroup\u00e9s sous une m\u00eame entit\u00e9, au sein du groupe de viande <strong>JBS<\/strong><\/a>. Selon l\u2019entreprise, cette int\u00e9gration a jet\u00e9 les bases d\u2019une nouvelle phase, mettant davantage l\u2019accent sur la croissance, l\u2019innovation et l\u2019expansion internationale. The Vegetarian Butcher Collective se pr\u00e9sente d\u00e9sormais comme le plus grand acteur europ\u00e9en dans le domaine des substituts de viande \u00e0 base v\u00e9g\u00e9tale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les bases sont pos\u00e9es<\/h2>\n\n\n\n<p>Rozendaal doit d\u00e9sormais concr\u00e9tiser la prochaine \u00e9tape. Il a \u00e9t\u00e9 \u00e9troitement impliqu\u00e9 dans la croissance et le d\u00e9veloppement international du Boucher V\u00e9g\u00e9tarien et apporte son exp\u00e9rience en mati\u00e8re de d\u00e9veloppement de marque, d\u2019augmentation d\u2019\u00e9chelle et d\u2019innovation dans le secteur de l\u2019alimentation v\u00e9g\u00e9tale. \u00ab Je suis honor\u00e9 d\u2019assumer ce r\u00f4le \u00e0 un moment aussi important pour notre organisation \u00bb, d\u00e9clare-t-il. \u00ab Ensemble, nous avons pos\u00e9 des bases solides au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e. Mon objectif est de poursuivre sur cette lanc\u00e9e. \u00bb<\/p>\n\n\n\n<p>Fond\u00e9e en 2010, la marque Le Boucher V\u00e9g\u00e9tarien est, selon l\u2019entreprise, pr\u00e9sente dans plus de 55 000 points de vente r\u00e9partis dans 45 pays. Vivera, active depuis 1990, commercialise ses composants de repas v\u00e9g\u00e9tariens et \u00e0 base de plantes dans plus de 32 000 supermarch\u00e9s r\u00e9partis dans 25 pays europ\u00e9ens. Le groupe dispose de trois sites de production aux Pays-Bas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rutger Rozendaal prend la t\u00eate de The Vegetarian Butcher Collective. Il succ\u00e8de \u00e0 Willem van Weede, qui a supervis\u00e9 la fusion entre Vivera et Le Boucher V\u00e9g\u00e9tarien l&rsquo;ann\u00e9e derni\u00e8re. Le nouveau directeur g\u00e9n\u00e9ral aura pour mission de mener le plus grand acteur europ\u00e9en des substituts de viande d&rsquo;origine v\u00e9g\u00e9tale vers une nouvelle phase de croissance.<\/p>\n","protected":false},"author":5,"featured_media":150514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[784],"people":[],"extra":[],"company":[974,1661],"topic":[609],"region":[524],"class_list":{"0":"post-150513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-veggie-vegan","10":"company-le-boucher-vegetarien-unilever","11":"company-vivera","12":"topic-changement-de-direction","13":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apr\u00e8s la fusion entre Vivera et Le Boucher V\u00e9g\u00e9tarien, changement de PDG - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Rutger Rozendaal prend la t\u00eate de The Vegetarian Butcher Collective. 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