{"id":150695,"date":"2026-06-25T11:36:27","date_gmt":"2026-06-25T09:36:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150695"},"modified":"2026-06-25T11:36:30","modified_gmt":"2026-06-25T09:36:30","slug":"vinted-fait-discretement-ses-debuts-en-australie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/vinted-fait-discretement-ses-debuts-en-australie\/","title":{"rendered":"Vinted fait discr\u00e8tement ses d\u00e9buts en Australie"},"content":{"rendered":"\n<p><strong>Vinted <\/strong>s&rsquo;est implant\u00e9 en Australie, en toute discr\u00e9tion et sans annonce pr\u00e9alable. La plateforme europ\u00e9enne de vente d&rsquo;articles d&rsquo;occasion y est d\u00e9sormais op\u00e9rationnelle et va y concurrencer notamment <strong>eBay<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partenaire logistique exclusif<\/h2>\n\n\n\n<p>Le lancement s\u2019est d\u00e9roul\u00e9 sans bruit, mais <a href=\"https:\/\/insideretail.com.au\/digital\/ecommerce\/european-online-marketplace-vinted-quietly-launches-in-australia-202606\">la plateforme est d\u00e9j\u00e0 pleinement op\u00e9rationnelle<\/a>, comme le souligne Inside Retail Australie. Pour le march\u00e9 australien, le mod\u00e8le de Vinted, qui permet aux vendeurs de mettre leurs articles en vente gratuitement et de b\u00e9n\u00e9ficier d\u2019une livraison pr\u00e9pay\u00e9e, tandis que les acheteurs paient des frais, est tout \u00e0 fait nouveau. eBay est toutefois d\u00e9j\u00e0 un acteur majeur sur le march\u00e9 de l\u2019occasion.<\/p>\n\n\n\n<p>Pour la distribution, Vinted a conclu un accord de trois ans avec AusPost. Cette collaboration intervient peu apr\u00e8s que le groupe de livraison de colis et de courrier a annonc\u00e9 que 46 % des Australiens ach\u00e8tent d\u00e9sormais des articles d\u2019occasion. \u00ab Le lancement de Vinted en Australie marque un tournant important pour le commerce \u00e9lectronique d\u2019occasion, et nous sommes fiers d\u2019\u00eatre le partenaire de livraison exclusif qui contribue \u00e0 mettre cette plateforme \u00e0 la disposition des consommateurs australiens \u00bb, d\u00e9clare Gary Starr, directeur g\u00e9n\u00e9ral des services de colis, de courrier et de commerce \u00e9lectronique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campagne autour des v\u00eatements<\/h2>\n\n\n\n<p>Les acheteurs et les vendeurs auront acc\u00e8s au r\u00e9seau national de consignes \u00e0 colis et de bureaux de poste d\u2019AusPost. Les deux parties entament cette collaboration par une campagne commune visant \u00e0 inciter les Australiens \u00e0 vendre les v\u00eatements qu\u2019ils ne portent plus ou qu\u2019ils n\u2019utilisent plus.<\/p>\n\n\n\n<p>Selon Vinted, en 2025, ses membres ont \u00e9conomis\u00e9 au total environ 33 milliards d\u2019euros sur les articles de mode pour adultes par rapport au prix en magasin. Cette ann\u00e9e-l\u00e0, les prix moyens \u00e9taient, selon l\u2019entreprise, inf\u00e9rieurs de 72 % \u00e0 ceux pratiqu\u00e9s en magasin. \u00ab Le raisonnement de Vinted est simple : si l\u2019occasion est une option facile et plus abordable, les gens la choisissent \u00e0 chaque fois \u2013 et c\u2019est aussi un excellent choix pour le climat \u00bb, explique Marianne Gybels, directrice senior du d\u00e9veloppement durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vinted s&rsquo;est implant\u00e9 en Australie, en toute discr\u00e9tion et sans annonce pr\u00e9alable. La plateforme europ\u00e9enne de vente d&rsquo;articles d&rsquo;occasion y est d\u00e9sormais op\u00e9rationnelle et va y concurrencer notamment eBay.<\/p>\n","protected":false},"author":5,"featured_media":150696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1112,173,94],"people":[],"extra":[43],"company":[629],"topic":[276],"region":[],"class_list":["post-150695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-samenwerking","tag-seconde-main","tag-tweedehands","extra-plus","company-vinted","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinted fait discr\u00e8tement ses d\u00e9buts en Australie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vinted s&#039;est implant\u00e9 en Australie, sans annonce pr\u00e9alable. 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