{"id":15070,"date":"2016-10-06T09:11:47","date_gmt":"2016-10-06T09:11:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-deploie-son-projet-de-recettes-a-petits-prix-2\/"},"modified":"2016-10-06T09:11:47","modified_gmt":"2016-10-06T09:11:47","slug":"colruyt-deploie-son-projet-de-recettes-a-petits-prix-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-deploie-son-projet-de-recettes-a-petits-prix-2\/","title":{"rendered":"Colruyt d\u00e9ploie son projet de recettes \u00e0 petits prix"},"content":{"rendered":"<p>Le projet \u2018A table pour 1-2-3 euros\u2019, un partenariat entre <strong>Colruyt<\/strong> et la ville et le CPAS de Courtrai, a \u00e9t\u00e9 \u00e9valu\u00e9 favorablement et sera d\u00e9ploy\u00e9 en Belgique. Un livret de recettes aide les familles pr\u00e9caris\u00e9es \u00e0 pr\u00e9parer de bons repas \u00e9quilibr\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>Facile et adapt\u00e9 aux enfants<\/h2>\n<p>Il y a deux ans Colruyt a conclu un partenariat avec la ville et le CPAS de Courtrai, visant \u00e0 aider des parents en proie \u00e0 des difficult\u00e9s financi\u00e8res \u00e0 pr\u00e9parer des repas app\u00e9tissants et \u00e9quilibr\u00e9s \u00e0 petits prix pour leur famille. Durant six mois le concept a \u00e9t\u00e9 test\u00e9 aupr\u00e8s de 144 m\u00e9nages, qui toutes les deux semaines ont re\u00e7u le livret de recette \u2018A table pour 1-2-3 euros\u2019 de Colruyt dans leur bo\u00eete aux lettres.<\/p>\n<p>\nCe livret contient six recettes faciles \u00e0 pr\u00e9parer et adapt\u00e9es aux enfants. Chaque recette est pr\u00e9vue pour 3 grandes portions, chaque portion ne co\u00fbte que 1,2 ou 3 euros. Le client sait d\u2019avance combien il paiera \u00e0 la caisse, car le prix est calcul\u00e9 sur base d\u2019emballages complets, m\u00eame si la recette utilise de plus petites quantit\u00e9s. De plus chaque recette comprend des conseils pour accommoder les restes d\u2019un repas.<\/p>\n<p>\nLes r\u00e9actions des utilisateurs ayant \u00e9t\u00e9 extr\u00eamement positives, Colruyt a d\u00e9cid\u00e9 de d\u00e9ployer le projet en Belgique. L\u2019enseigne vise une collaboration \u00e0 long terme avec les communes et les organisations sociales dans chacune des r\u00e9gions. Les deux parties signeront une charte fixant leurs engagements mutuels. Colruyt pr\u00e9sentera \u00e9galement son projet \u00e0 ses coll\u00e8gues retailers\u00a0 chez Comeos, la f\u00e9d\u00e9ration sectorielle du commerce.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le projet \u2018A table pour 1-2-3 euros\u2019, un partenariat entre Colruyt et la ville et le CPAS de Courtrai, a \u00e9t\u00e9 \u00e9valu\u00e9 favorablement et sera d\u00e9ploy\u00e9 en Belgique. Un livret de recettes aide les familles pr\u00e9caris\u00e9es \u00e0 pr\u00e9parer de bons repas \u00e9quilibr\u00e9s. Facile et adapt\u00e9 aux enfants Il y a deux ans Colruyt a conclu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt d\u00e9ploie son projet de recettes \u00e0 petits prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le projet \u2018A table pour 1-2-3 euros\u2019, un partenariat entre Colruyt et la ville et le CPAS de Courtrai, a \u00e9t\u00e9 \u00e9valu\u00e9 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