{"id":150702,"date":"2026-06-25T13:18:13","date_gmt":"2026-06-25T11:18:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150702"},"modified":"2026-06-25T13:18:16","modified_gmt":"2026-06-25T11:18:16","slug":"playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/","title":{"rendered":"Playmobil d\u00e9localise sa production hors de l&rsquo;Allemagne, son march\u00e9 d&rsquo;origine"},"content":{"rendered":"\n<p><strong>Playmobil <\/strong>ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production de ses c\u00e9l\u00e8bres figurines vers des sites moins co\u00fbteux en R\u00e9publique tch\u00e8que et \u00e0 Malte. La hausse des co\u00fbts et la baisse de popularit\u00e9 sonnent le glas des 350 employ\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chiffre d&rsquo;affaires sous pression<\/h2>\n\n\n\n<p>Le propri\u00e9taire, le groupe <strong>Horst Brandst\u00e4tter<\/strong>, a vu son chiffre d&rsquo;affaires chuter fortement ces derni\u00e8res ann\u00e9es. L&rsquo;entreprise r\u00e9alisait encore 760 millions d&rsquo;euros au cours de l&rsquo;exercice 2020\/2021, mais en 2024\/2025, son chiffre d&rsquo;affaires \u00e9tait tomb\u00e9 \u00e0 409 millions d&rsquo;euros. En mai, l&rsquo;entreprise avait annonc\u00e9 que \u00ab la baisse s&rsquo;\u00e9tait ralentie et qu&rsquo;une am\u00e9lioration \u00e9tait en vue \u00bb. L\u2019une de ces mesures de redressement s\u2019av\u00e8re d\u00e9sormais \u00eatre la fermeture de l\u2019usine historique, o\u00f9 Playmobil a fait son entr\u00e9e sur le march\u00e9 en 1974.<\/p>\n\n\n\n<p>Outre une baisse de popularit\u00e9, Playmobil cite les co\u00fbts \u00e9lev\u00e9s de la main-d\u2019\u0153uvre et de l\u2019\u00e9nergie en Allemagne comme raison majeure de ce d\u00e9m\u00e9nagement. \u00ab La production dans notre pays devenait de moins en moins rentable \u00bb, explique l\u2019entreprise. Cette d\u00e9cision entra\u00eene la suppression de 350 emplois. L\u2019entreprise s\u2019engage \u00e0 \u00e9laborer un plan social. Le si\u00e8ge social, o\u00f9 les services marketing et conception resteront implant\u00e9s, restera toutefois \u00e0 Zirndorf, en Bavi\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9volution des habitudes de jeu<\/h2>\n\n\n\n<p>L\u2019\u00e9volution des habitudes de jeu des enfants, qui se tournent de plus en plus vers l\u2019\u00e9lectronique et les jeux vid\u00e9o, p\u00e8se lourdement sur la demande de jouets classiques. Pourtant, c\u2019est notamment son concurrent <strong>Lego <\/strong>qui parvient mieux \u00e0 s\u2019adapter : autrefois, les deux g\u00e9ants du jouet \u00e9taient presque de taille \u00e9gale, mais en 2025, Lego r\u00e9alisait un chiffre d\u2019affaires de 11 milliards d\u2019euros, soit pr\u00e8s de trente fois plus que Playmobil.<\/p>\n\n\n\n<p>Lego parvient \u00e0 se d\u00e9marquer gr\u00e2ce \u00e0 des produits d\u00e9riv\u00e9s populaires : des collections inspir\u00e9es de grandes franchises cin\u00e9matographiques et de la culture pop, telles que Harry Potter ou Star Wars. Le fabricant danois de briques sait \u00e9galement tirer parti du march\u00e9 en forte croissance des \u00ab kidults \u00bb, c\u2019est-\u00e0-dire des jouets pour adultes. Playmobil avait d\u00e9j\u00e0 tent\u00e9 de surfer sur cette vague, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/playmobil-tries-reentice-adults\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/playmobil-tries-reentice-adults\/\">notamment avec la voiture de James Bond en miniature<\/a>, mais avec moins de succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production de ses c\u00e9l\u00e8bres figurines vers des sites moins co\u00fbteux en R\u00e9publique tch\u00e8que et \u00e0 Malte. La hausse des co\u00fbts et la baisse de popularit\u00e9 sonnent le glas des 350 employ\u00e9s.<\/p>\n","protected":false},"author":5,"featured_media":150703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[2060],"people":[],"extra":[43],"company":[760,2061],"topic":[332],"region":[470],"class_list":["post-150702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-speelgoed","extra-plus","company-lego","company-playmobil","topic-restructuration","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playmobil d\u00e9localise sa production hors de l&#039;Allemagne, son march\u00e9 d&#039;origine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playmobil d\u00e9localise sa production hors de l&#039;Allemagne, son march\u00e9 d&#039;origine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T11:18:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T11:18:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Playmobil d\u00e9localise sa production hors de l&rsquo;Allemagne, son march\u00e9 d&rsquo;origine\",\"datePublished\":\"2026-06-25T11:18:13+00:00\",\"dateModified\":\"2026-06-25T11:18:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Playmobil.jpg\",\"keywords\":[\"speelgoed\"],\"articleSection\":[\"Loisirs\",\"Vrije tijd\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/\",\"name\":\"Playmobil d\u00e9localise sa production hors de l'Allemagne, son march\u00e9 d'origine - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Playmobil.jpg\",\"datePublished\":\"2026-06-25T11:18:13+00:00\",\"dateModified\":\"2026-06-25T11:18:16+00:00\",\"description\":\"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Playmobil.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Playmobil.jpg\",\"width\":900,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Playmobil d\u00e9localise sa production hors de l&#8217;Allemagne, son march\u00e9 d&#8217;origine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Playmobil d\u00e9localise sa production hors de l'Allemagne, son march\u00e9 d'origine - RetailDetail BE","description":"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/","og_locale":"fr_FR","og_type":"article","og_title":"Playmobil d\u00e9localise sa production hors de l'Allemagne, son march\u00e9 d'origine - RetailDetail BE","og_description":"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/","og_site_name":"RetailDetail BE","article_published_time":"2026-06-25T11:18:13+00:00","article_modified_time":"2026-06-25T11:18:16+00:00","og_image":[{"width":900,"height":640,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Playmobil d\u00e9localise sa production hors de l&rsquo;Allemagne, son march\u00e9 d&rsquo;origine","datePublished":"2026-06-25T11:18:13+00:00","dateModified":"2026-06-25T11:18:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/"},"wordCount":411,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","keywords":["speelgoed"],"articleSection":["Loisirs","Vrije tijd"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/","name":"Playmobil d\u00e9localise sa production hors de l'Allemagne, son march\u00e9 d'origine - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","datePublished":"2026-06-25T11:18:13+00:00","dateModified":"2026-06-25T11:18:16+00:00","description":"Playmobil ferme son usine de Dietenhofen, en Bavi\u00e8re. La marque allemande de jouets d\u00e9localise la production vers des sites moins co\u00fbteux.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","width":900,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/playmobil-delocalise-sa-production-hors-de-son-marche-dorigine-lallemagne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Playmobil d\u00e9localise sa production hors de l&#8217;Allemagne, son march\u00e9 d&#8217;origine"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Playmobil.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=150702"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150702\/revisions"}],"predecessor-version":[{"id":150704,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150702\/revisions\/150704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/150703"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=150702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=150702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=150702"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=150702"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=150702"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=150702"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=150702"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=150702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}