{"id":15087,"date":"2016-10-07T08:25:38","date_gmt":"2016-10-07T08:25:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/loreal-ouvre-une-boutique-a-paris-2\/"},"modified":"2016-10-07T08:25:38","modified_gmt":"2016-10-07T08:25:38","slug":"loreal-ouvre-une-boutique-a-paris-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-ouvre-une-boutique-a-paris-2\/","title":{"rendered":"L\u2019Or\u00e9al ouvre une boutique \u00e0 Paris"},"content":{"rendered":"<p>Les marques FMCG qui ouvrent un flagship store : c\u2019est une tendance. La semaine derni\u00e8re le g\u00e9ant fran\u00e7ais des cosm\u00e9tiques <strong>L\u2019Or\u00e9al<\/strong> a ouvert sa premi\u00e8re boutique en propre en France.<\/p>\n<p><!--break--><\/p>\n<h2>Une boutique d\u00e9di\u00e9e au maquillage<\/h2>\n<p>L\u2019ouverture a eu lieu durant la Paris Fashion Week, dont la marque est officiellement partenaire. La boutique est enti\u00e8rement d\u00e9di\u00e9e au maquillage et vend plus de 600 r\u00e9f\u00e9rences, dont 150 exclusivit\u00e9s. Chaque mois les clientes y d\u00e9couvriront une nouvelle collection de maquillage en \u00e9dition limit\u00e9e : six looks cr\u00e9\u00e9s par le make-up designer Karim Rahman, qu\u2019elles pourront tester dans le \u2018bar \u00e0 looks\u2019. Les clientes peuvent \u00e9galement essayer les produits virtuellement,\u00a0 gr\u00e2ce \u00e0 \u2018Make-up Genius\u2019, l\u2019application de r\u00e9alit\u00e9 augment\u00e9e de L\u2019Or\u00e9al.<\/p>\n<p>\nGr\u00e2ce \u00e0 cette boutique, L\u2019Or\u00e9al esp\u00e8re <a href=\"http:\/\/www.loreal-paris.fr\/nouvelle-boutique.aspx\" target=\"_blank\" rel=\"noopener\">cr\u00e9er des liens avec sa client\u00e8le f\u00e9minine<\/a>, en particulier la g\u00e9n\u00e9ration dite \u2018Millenium\u2019 (la g\u00e9n\u00e9ration Y, n\u00e9e entre 1981 et 2000). Le magasin se situe dans la rue Caumartin, dans le neuvi\u00e8me arrondissement. L\u2019am\u00e9nagement int\u00e9rieur est \u00e9pur\u00e9 et refl\u00e8te une ambiance parisienne, avec un trompe-l\u2019\u0153il vous donnant l\u2019impression de vous trouver sous la tour Eiffel.<\/p>\n<p>\nCette ouverture marque le d\u00e9but d\u2019une expansion future en France. Ces derni\u00e8res ann\u00e9es l\u2019Or\u00e9al avait d\u00e9j\u00e0 ouvert des boutiques notamment en Italie, en Espagne, en Su\u00e8de et en Norv\u00e8ge.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques FMCG qui ouvrent un flagship store : c\u2019est une tendance. La semaine derni\u00e8re le g\u00e9ant fran\u00e7ais des cosm\u00e9tiques L\u2019Or\u00e9al a ouvert sa premi\u00e8re boutique en propre en France. Une boutique d\u00e9di\u00e9e au maquillage L\u2019ouverture a eu lieu durant la Paris Fashion Week, dont la marque est officiellement partenaire. La boutique est enti\u00e8rement d\u00e9di\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al ouvre une boutique \u00e0 Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al a ouvert sa premi\u00e8re boutique en propre en France, \u00e0 Paris plus pr\u00e9cis\u00e9ment. 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