{"id":150919,"date":"2026-06-30T12:39:26","date_gmt":"2026-06-30T10:39:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150919"},"modified":"2026-06-30T12:39:27","modified_gmt":"2026-06-30T10:39:27","slug":"le-plus-grand-magasin-de-bricolage-de-belgique-ouvre-ses-portes-sur-le-site-de-makro-a-machelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/le-plus-grand-magasin-de-bricolage-de-belgique-ouvre-ses-portes-sur-le-site-de-makro-a-machelen\/","title":{"rendered":"Le plus grand magasin de bricolage de Belgique ouvre ses portes sur le site de Makro \u00e0 Machelen"},"content":{"rendered":"\n<p>Une nouvelle cha\u00eene de distribution belge entend bouleverser le march\u00e9 du bricolage. <strong>Colos <\/strong>ouvrira le 16 juillet son premier magasin sur l&rsquo;ancien site de<strong> Makro<\/strong> \u00e0 Machelen et vise \u00e0 d\u00e9velopper un r\u00e9seau de 10 \u00e0 15 magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 000 m\u00e8tres carr\u00e9s<\/h2>\n\n\n\n<p>Colos ouvrira mi-juillet son premier magasin \u00e0 Machelen et revendique d\u2019embl\u00e9e le titre de plus grand magasin de bricolage de Belgique. La nouvelle enseigne belge s\u2019installe sur l\u2019ancien site de Makro, situ\u00e9 sur l\u2019avenue de Woluw\u00e9, \u00e0 proximit\u00e9 du ring de Bruxelles et de l\u2019a\u00e9roport de Bruxelles. Avec 20 000 m\u00e8tres carr\u00e9s d\u2019espace de vente et de drive, Colos se positionne comme un \u00abone-stop-shop\u00bb pour les projets li\u00e9s \u00e0 la maison, au jardin et \u00e0 la construction.<\/p>\n\n\n\n<p>Le concept s\u2019adresse aux bricoleurs particuliers, mais aussi aux petits entrepreneurs et aux semi-professionnels qui r\u00e9alisent des projets de plus grande envergure. Colos souhaite attirer les clients gr\u00e2ce \u00e0 une large gamme de marques, des stocks importants et une garantie du prix le plus bas. La cha\u00eene affirme pouvoir proposer des prix comp\u00e9titifs gr\u00e2ce \u00e0 des achats en gros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un challenger sur un march\u00e9 \u00ab scl\u00e9ros\u00e9 \u00bb<\/h2>\n\n\n\n<p>Avec cette formule, Colos entend se d\u00e9marquer clairement des acteurs existants du bricolage. L\u2019entreprise qualifie le march\u00e9 belge du bricolage de \u00ab scl\u00e9ros\u00e9 \u00bb et voit une opportunit\u00e9 pour un acteur capable de mieux allier prix, stock et facilit\u00e9 de r\u00e9alisation des projets.<\/p>\n\n\n\n<p>Le nom Colos fait d\u00e9lib\u00e9r\u00e9ment r\u00e9f\u00e9rence \u00e0 l\u2019\u00e9chelle et \u00e0 la puissance. Selon l\u2019entreprise, ce nom symbolise quelque chose d\u2019impressionnant : un b\u00e2timent imposant, mais aussi une entreprise qui entend dominer le march\u00e9 gr\u00e2ce \u00e0 son offre. \u00ab De la m\u00eame mani\u00e8re, nous souhaitons nous ancrer solidement dans le paysage de la grande distribution belge et devenir un v\u00e9ritable acteur de changement en poursuivant le d\u00e9ploiement de Colos. Nous tenons notre promesse : chez nous, vous trouverez une offre compl\u00e8te pour tous vos projets de r\u00eave, au prix le plus bas garanti et avec un stock suffisant \u00bb, d\u00e9clare Lo\u00efc Hardy, PDG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une pr\u00e9sence permanente sur les sites Makro<\/h2>\n\n\n\n<p>Colos souhaite \u00e9galement s\u2019implanter ailleurs sur d\u2019anciens sites Makro. Ces emplacements sont g\u00e9n\u00e9ralement situ\u00e9s \u00e0 proximit\u00e9 des grands axes routiers et des autoroutes, ce qui leur permet de desservir une vaste zone de chalandise. \u00ab Nous sommes ravis de pouvoir redynamiser les anciens sites Makro, conform\u00e9ment au plan directeur durable et tourn\u00e9 vers l\u2019avenir des promoteurs immobiliers LCV Real Estate &amp; Colruyt Group Real Estate et des autorit\u00e9s locales concern\u00e9es \u00bb, ajoute Hardy.<\/p>\n\n\n\n<p>Cette nouvelle affectation doit non seulement g\u00e9n\u00e9rer une activit\u00e9 commerciale suppl\u00e9mentaire, mais aussi cr\u00e9er des emplois. Selon Colos, chaque site r\u00e9am\u00e9nag\u00e9 g\u00e9n\u00e8re entre 100 et 150 emplois suppl\u00e9mentaires. Pour le magasin de Machelen, la cha\u00eene recherche elle-m\u00eame 40 collaborateurs, notamment pour la vente, les caisses, l\u2019entrep\u00f4t, les achats et la gestion op\u00e9rationnelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle cha\u00eene de distribution belge entend bouleverser le march\u00e9 du bricolage. Colos ouvrira le 16 juillet son premier magasin sur l&rsquo;ancien site de Makro \u00e0 Machelen et vise \u00e0 d\u00e9velopper un r\u00e9seau de 10 \u00e0 15 magasins.<\/p>\n","protected":false},"author":5,"featured_media":150920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[2064,402],"topic":[340,310],"region":[226],"class_list":["post-150919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-colos","company-makro","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le plus grand magasin de bricolage de Belgique ouvre ses portes sur le site de Makro \u00e0 Machelen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle cha\u00eene de distribution belge entend bouleverser le march\u00e9 du bricolage. 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