{"id":150936,"date":"2026-06-30T15:20:44","date_gmt":"2026-06-30T13:20:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150936"},"modified":"2026-06-30T15:20:45","modified_gmt":"2026-06-30T13:20:45","slug":"decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/","title":{"rendered":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton"},"content":{"rendered":"\n<p>La cha\u00eene fran\u00e7aise de sport <strong>Decathlon <\/strong>prend une participation dans <strong>Brompton<\/strong>, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique. Des espaces d\u00e9di\u00e9s \u00e0 Brompton feront bient\u00f4t leur apparition dans les magasins, tandis qu&rsquo;un investisseur chinois devrait assurer l&rsquo;expansion en Asie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Espaces Brompton chez Decathlon<\/h2>\n\n\n\n<p>Par l&rsquo;interm\u00e9diaire de sa filiale d&rsquo;investissement Decathlon Pulse, le groupe acquiert une participation de 10 %. L&rsquo;investisseur chinois <strong>BA Capital acquiert <\/strong>quant \u00e0 lui 5 % suppl\u00e9mentaires. Au total, l&rsquo;op\u00e9ration s&rsquo;\u00e9l\u00e8verait <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jun\/30\/brompton-sells-stakes-decathlon-bike-maker-sales\">\u00e0 environ 18 millions de livres sterling<\/a>, soit environ 21 millions d&rsquo;euros. Le fondateur Andrew Ritchie, qui a cr\u00e9\u00e9 Brompton en 1975, reste l&rsquo;actionnaire majoritaire. Butler-Adams dirige l\u2019entreprise depuis 2008.<\/p>\n\n\n\n<p>Ce partenariat se traduit \u00e9galement sur le plan commercial : les v\u00e9los Brompton feront leur apparition pour la premi\u00e8re fois dans plusieurs magasins Decathlon, au sein d\u2019espaces d\u00e9di\u00e9s appel\u00e9s \u00ab Brompton corners \u00bb. Le fabricant de niche acc\u00e8de ainsi \u00e0 un r\u00e9seau de distribution bien plus vaste, sans pour autant renoncer \u00e0 son positionnement haut de gamme. Franck Vigo, PDG de Decathlon Pulse, d\u00e9clare au Guardian : \u00ab Ce partenariat vise \u00e0 d\u00e9velopper le mod\u00e8le \u00e0 plus grande \u00e9chelle, tout en conservant ce qui rend Brompton vraiment unique. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Chine, premier march\u00e9<\/h2>\n\n\n\n<p>BA Capital a pour mission principale de renforcer les opportunit\u00e9s de croissance en Chine. La Chine est d\u00e9sormais consid\u00e9r\u00e9e comme le plus grand march\u00e9 de Brompton. L\u2019investisseur conna\u00eet bien le secteur de la consommation dans ce pays et a d\u00e9j\u00e0 pris des participations, notamment dans Pop Mart, la soci\u00e9t\u00e9 \u00e0 l\u2019origine des c\u00e9l\u00e8bres poup\u00e9es Labubu.<\/p>\n\n\n\n<p>Le timing est logique pour toutes les parties : alors que les villes investissent dans les infrastructures cyclables et que les consommateurs recherchent des solutions de mobilit\u00e9 \u00e9cologiques, l\u2019industrie du v\u00e9lo est toujours aux prises avec les cons\u00e9quences de la vague extr\u00eame de Covid-19. Butler-Adams entrevoit toutefois une reprise. Il estime que le secteur \u00ab a pass\u00e9 le pire \u00bb et que \u00ab le v\u00e9lo a le vent en poupe \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene fran\u00e7aise de sport Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique. Des espaces Brompton feront bient\u00f4t leur apparition dans les magasins, tandis qu&rsquo;un investisseur chinois sera charg\u00e9 de l&rsquo;expansion en Asie.<\/p>\n","protected":false},"author":5,"featured_media":150937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[282],"region":[381],"class_list":["post-150936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-decathlon","topic-acquisition","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T13:20:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T13:20:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton\",\"datePublished\":\"2026-06-30T13:20:44+00:00\",\"dateModified\":\"2026-06-30T13:20:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_brompton-1.jpg\",\"articleSection\":[\"Loisirs\",\"Vrije tijd\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/\",\"name\":\"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_brompton-1.jpg\",\"datePublished\":\"2026-06-30T13:20:44+00:00\",\"dateModified\":\"2026-06-30T13:20:45+00:00\",\"description\":\"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_brompton-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/shutterstock_brompton-1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE","description":"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/","og_locale":"fr_FR","og_type":"article","og_title":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE","og_description":"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/","og_site_name":"RetailDetail BE","article_published_time":"2026-06-30T13:20:44+00:00","article_modified_time":"2026-06-30T13:20:45+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton","datePublished":"2026-06-30T13:20:44+00:00","dateModified":"2026-06-30T13:20:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/"},"wordCount":357,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","articleSection":["Loisirs","Vrije tijd"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/","name":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","datePublished":"2026-06-30T13:20:44+00:00","dateModified":"2026-06-30T13:20:45+00:00","description":"Decathlon prend une participation dans Brompton, le fabricant britannique du v\u00e9lo pliable embl\u00e9matique.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-prend-une-participation-dans-la-marque-de-velos-pliants-brompton\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Decathlon prend une participation dans la marque de v\u00e9los pliants Brompton"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/shutterstock_brompton-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=150936"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150936\/revisions"}],"predecessor-version":[{"id":150938,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150936\/revisions\/150938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/150937"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=150936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=150936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=150936"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=150936"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=150936"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=150936"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=150936"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=150936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}