{"id":150944,"date":"2026-06-30T16:17:06","date_gmt":"2026-06-30T14:17:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150944"},"modified":"2026-06-30T16:34:01","modified_gmt":"2026-06-30T14:34:01","slug":"qui-est-colos-le-nouveau-challenger-du-bricolage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/qui-est-colos-le-nouveau-challenger-du-bricolage\/","title":{"rendered":"Qui est Colos, le nouveau \u00ab challenger \u00bb du bricolage ?"},"content":{"rendered":"\n<p><strong>Colos<\/strong> se pr\u00e9sente comme le nouveau \u00ab challenger sur le march\u00e9 scl\u00e9ros\u00e9 du bricolage \u00bb en Belgique. La premi\u00e8re ouverture, sur l<strong>&lsquo;<\/strong>ancien site <strong>Makro<\/strong> \u00e0 Machelen, s&rsquo;annonce d&#8217;embl\u00e9e comme le plus grand magasin de bricolage du pays. D&rsquo;autres sites Makro sont ensuite dans le viseur. Mais qui se cache derri\u00e8re tout ce battage m\u00e9diatique ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Au sein du groupe \u00bb<\/h2>\n\n\n\n<p>\u00c0 la t\u00eate de Colos se trouve Lo\u00efc Hardy, qui, selon LinkedIn, occupait auparavant le poste de Sales Excellence Manager chez <strong>Hubo<\/strong> Belgique. Depuis trois mois, il dirige ce nouveau concept de bricolage, qui, fait remarquable, est \u00e9galement implant\u00e9 \u00e0 Wommelgem. Marielle Duchesne, responsable marketing, \u00e9tait elle aussi jusqu\u2019\u00e0 pr\u00e9sent directrice adjointe de la communication chez Hubo Belgique.<\/p>\n\n\n\n<p>Le lien appara\u00eet clairement dans les offres d\u2019emploi de Colos. Non seulement celles-ci indiquent qu\u2019un deuxi\u00e8me magasin est d\u00e9j\u00e0 pr\u00e9vu \u00e0 Sint-Pieters-Leeuw, mais elles sont \u00e9galement publi\u00e9es sur le site web de Hubo. On y lit d\u2019ailleurs textuellement : \u00ab<a href=\"https:\/\/www.hubo.be\/nl\/over-hubo\/vacatures\/vacatures-diy-concept\/\">Au sein du groupe Hubo, nous lan\u00e7ons un tout nouveau concept de bricolage innovant<\/a> en Belgique. Notre objectif ? Devenir la r\u00e9f\u00e9rence pour tous ceux qui souhaitent r\u00e9aliser des projets d\u2019envergure. \u00bb<\/p>\n\n\n\n<p>Le si\u00e8ge social occupe \u00e9galement une place pr\u00e9pond\u00e9rante dans cette strat\u00e9gie : \u00ab Notre si\u00e8ge social, le c\u0153ur battant du nouveau concept, est situ\u00e9 \u00e0 Wommelgem. C\u2019est de l\u00e0 que nous pilotons strat\u00e9giquement le d\u00e9ploiement de notre marque et que nous travaillons ensemble pour obtenir de solides r\u00e9sultats commerciaux et op\u00e9rationnels. Le si\u00e8ge social constitue le maillon qui relie nos magasins, nos fournisseurs et nos partenaires. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Petite s\u0153ur ou grande s\u0153ur ?<\/h2>\n\n\n\n<p>Colos devient donc une marque s\u0153ur de Hubo. Certes, le concept ne s\u2019adresse pas tant au bricoleur classique qui a besoin rapidement de peinture, de vis ou d\u2019outils de jardinage, mais plut\u00f4t aux clients ayant des projets d\u2019envergure. \u00ab Tant pour les bricoleurs particuliers que pour les petits entrepreneurs et les semi-professionnels qui souhaitent <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/le-plus-grand-magasin-de-bricolage-de-belgique-ouvre-ses-portes-sur-le-site-de-makro-a-machelen\/\">r\u00e9aliser des projets plus importants dans les domaines de la maison, du jardin et de la construction<\/a> \u00bb, pr\u00e9cise Hardy dans l\u2019annonce.<\/p>\n\n\n\n<p>De plus, dans le positionnement de Colos, l\u2019argument du prix est davantage mis en avant qu\u2019il ne l\u2019est aujourd\u2019hui chez Hubo. Il ne s\u2019agit pas seulement d\u2019\u00ab un lieu unique o\u00f9 les clients soucieux des prix peuvent faire tous leurs achats \u00bb, mais m\u00eame d\u2019une \u00ab garantie du prix le plus bas, soutenue par des achats en gros \u00bb. Des volumes plus importants, des prix comp\u00e9titifs : la formule semble donc reposer sur une promesse claire, mais surtout sur l\u2019\u00e9chelle op\u00e9rationnelle, la puissance d\u2019achat et la cha\u00eene d\u2019approvisionnement de Hubo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Positionnement et couleur comp\u00e9titif<\/h2>\n\n\n\n<p>Alors que Hubo, leader du march\u00e9, se positionne principalement au niveau local et sur les projets de petite et moyenne envergure, en mettant en avant le service, la proximit\u00e9 et la confiance comme arguments cl\u00e9s de vente, Colos mise davantage sur les prix et la diversit\u00e9 de son assortiment. Ce positionnement correspond bien davantage \u00e0 celui de l\u2019enseigne allemande <strong>Hornbach<\/strong>, qui cible elle-m\u00eame les grands projets et dont les arguments cl\u00e9s de vente sont le prix, la performance et l\u2019\u00e9tendue de son assortiment. <\/p>\n\n\n\n<p>Sur un march\u00e9 allemand en perte de vitesse, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/hornbach-grignote-les-parts-de-marche-de-ses-concurrents\/\">l&rsquo;\u00e9tranger constitue d&rsquo;ailleurs le principal moteur de croissance chez Hornbach<\/a>, avec des chiffres particuli\u00e8rement solides sur le march\u00e9 voisin des Pays-Bas. Pourtant, toute comparaison entre le logo de Colos et la couleur orange de Hornbach, <strong>OBI <\/strong>ou <strong>B&amp;Q<\/strong> n&rsquo;est sans doute qu&rsquo;une pure co\u00efncidence ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colos se pr\u00e9sente comme le nouveau \u00ab challenger sur le march\u00e9 scl\u00e9ros\u00e9 du bricolage \u00bb en Belgique. La premi\u00e8re ouverture, sur l&rsquo;ancien site Makro \u00e0 Machelen, s&rsquo;annonce d&#8217;embl\u00e9e comme le plus grand magasin de bricolage du pays. D&rsquo;autres sites Makro sont ensuite dans le viseur. Mais qui se cache derri\u00e8re toute cette fanfare ?<\/p>\n","protected":false},"author":5,"featured_media":150945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[2064,928],"topic":[340,310],"region":[226],"class_list":["post-150944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-colos","company-hubo","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui est Colos, le nouveau \u00ab challenger \u00bb du bricolage ? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/qui-est-colos-le-nouveau-challenger-du-bricolage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui est Colos, le nouveau \u00ab challenger \u00bb du bricolage ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Colos se pr\u00e9sente comme le nouveau \u00ab challenger sur le march\u00e9 scl\u00e9ros\u00e9 du bricolage \u00bb en Belgique. La premi\u00e8re ouverture, sur l&#039;ancien site Makro \u00e0 Machelen, s&#039;annonce d&#039;embl\u00e9e comme le plus grand magasin de bricolage du pays. D&#039;autres sites Makro sont ensuite dans le viseur. 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