{"id":150967,"date":"2026-07-03T10:43:07","date_gmt":"2026-07-03T08:43:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150967"},"modified":"2026-07-03T10:43:10","modified_gmt":"2026-07-03T08:43:10","slug":"mms-devoile-son-programme-pour-le-tour-de-france-en-tant-que-partenaire-officiel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mms-devoile-son-programme-pour-le-tour-de-france-en-tant-que-partenaire-officiel\/","title":{"rendered":"M&amp;M\u2019S d\u00e9voile son programme pour le Tour de France en tant que partenaire officiel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 576)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150963\" data-id=\"150963\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150964\" data-id=\"150964\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150965\" data-id=\"150965\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>(<em>Publir\u00e9portage<\/em>) <strong>M&amp;M\u2019S<\/strong> s\u2019associe \u00e0 <strong>Zwift <\/strong>pour devenir, pour la premi\u00e8re fois, partenaire officiel du Tour de France et du Tour de France Femmes. Une caravane, des activations en magasin en France et une campagne m\u00e9dia ont pour objectif de cr\u00e9er du lien avec les millions de fans de la Grande Boucle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fournisseur officiel du Tour de France<\/h2>\n\n\n\n<p>\u00c9v\u00e9nement sportif populaire et f\u00e9d\u00e9rateur pour tous les \u00e2ges, le Tour de France rassemble chaque ann\u00e9e des millions de spectateurs, aussi bien le long des routes que devant leur \u00e9cran. Aux c\u00f4t\u00e9s de Zwift, M&amp;M\u2019S devient fournisseur officiel du Tour de France et du Tour de France Femmes, poursuivant ainsi une tradition festive o\u00f9 gourmandise, plaisir et \u00e9motions sportives se rencontrent. En rejoignant l\u2019aventure de la Grande Boucle, M&amp;M\u2019S apporte son univers joyeux et color\u00e9 \u00e0 l\u2019un des \u00e9v\u00e9nements sportifs annuels les plus embl\u00e9matiques.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>William Salhany, Directeur Marketing de Mars Wrigley France:<\/p><cite>\u00ab\u00a0Avec ce partenariat, notre ambition est de faire vivre aux passionn\u00e9s du Tour de France un moment m\u00e9morable avec M&amp;M\u2019S. Gr\u00e2ce \u00e0 la caravane, aux activations en magasin \u00e0 travers le pays et \u00e0 notre campagne m\u00e9dia, nous souhaitons cr\u00e9er un lien fort entre la marque et les millions de spectateurs qui font du Tour de France un \u00e9v\u00e9nement unique.\u00a0\u00bb<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Le temps fort de cette campagne sera la caravane M&amp;M\u2019S, qui suivra toutes les \u00e9tapes du Tour de France et du Tour de France Femmes avec Zwift. D\u00e9voil\u00e9e \u00e0 Haguenau, le plus grand site de production europ\u00e9en de M&amp;M\u2019S, la caravane incarnera tout au long du Tour l\u2019univers festif et color\u00e9 de la marque. Dans cet esprit de partage et de proximit\u00e9, des sachets de M&amp;M\u2019S et d\u2019autres souvenirs seront distribu\u00e9s aux spectateurs sur les routes de la Grande Boucle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;ancrage en France et liens avec le Benelux<\/h2>\n\n\n\n<p>Au-del\u00e0 de l\u2019activation aupr\u00e8s du grand public, ce partenariat met \u00e9galement en lumi\u00e8re l\u2019ancrage industriel historique de Mars Wrigley en France. En effet, l\u2019usine de Haguenau (Alsace), tout premier site de production europ\u00e9en d\u00e9di\u00e9 aux M&amp;M\u2019S, a c\u00e9l\u00e9br\u00e9 son 50\u00e8me anniversaire en 2024. Cet anniversaire souligne \u00e9galement les liens historiques entre Haguenau et le Benelux. En effet, la production de M&amp;M\u2019Sa \u00e9t\u00e9 transf\u00e9r\u00e9e en 1974 de Veghel, dans le Brabant n\u00e9erlandais, vers Haguenau, avec l\u2019appui d\u2019experts n\u00e9erlandais qui ont contribu\u00e9 au lancement du site.<\/p>\n\n\n\n<p>Ces liens perdurent encore aujourd\u2019hui : les cacahu\u00e8tes n\u00e9cessaires \u00e0 la fabrication des quelque 50 milliards de M&amp;M\u2019S par an sont toujours torr\u00e9fi\u00e9es aux Pays-Bas. Une fois produits en France, ces embl\u00e9matiques chocolats color\u00e9s retrouvent leur chemin vers les rayons des magasins belges et n\u00e9erlandais.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Suzan Dindo, General Manager Mars Wrigley Belgium &amp; Luxembourg:<\/p><cite>\u00ab Fort d\u2019une longue tradition cycliste et d\u2019une multitude de passionn\u00e9s de cyclisme, le Tour de France est \u00e9galement en Belgique un \u00e9v\u00e9nement sportif populaire et f\u00e9d\u00e9rateur pour tous les \u00e2ges, qui attire de nombreux spectateurs, tant au bord de la route que devant leur \u00e9cran. En s\u2019associant \u00e0 Zwift, M&amp;M\u2019S devient fournisseur officiel du Tour de France et du Tour de France Femmes, perp\u00e9tuant ainsi une tradition festive o\u00f9 se m\u00ealent gourmandise, plaisir et \u00e9motions sportives. C\u2019est avec beaucoup d\u2019int\u00e9r\u00eat que nous attendons de voir ce nouveau partenariat prendre vie, en premier lieu chez nos voisins du Sud. \u00bb<\/cite><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>M&#038;M\u2019S s\u2019associe \u00e0 Zwift pour devenir, pour la premi\u00e8re fois, partenaire officiel du Tour de France et du Tour de France Femmes. Une caravane, des activations en magasin en France et une campagne m\u00e9dia ont pour objectif de cr\u00e9er du lien avec les millions de fans de la Grande Boucle.<\/p>\n","protected":false},"author":5,"featured_media":150963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[488],"region":[342],"class_list":["post-150967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M&amp;M\u2019S d\u00e9voile son programme pour le Tour de France en tant que partenaire officiel - 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