{"id":150995,"date":"2026-07-01T10:22:47","date_gmt":"2026-07-01T08:22:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150995"},"modified":"2026-07-01T10:22:49","modified_gmt":"2026-07-01T08:22:49","slug":"nike-depasse-les-attentes-mais-fait-face-a-des-difficultes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/","title":{"rendered":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s"},"content":{"rendered":"\n

Chez Nike<\/strong>, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n’y a pas vraiment de quoi se r\u00e9jouir : sur l’ensemble de l’exercice, le chiffre d’affaires est rest\u00e9 stable, et le groupe sportif ne pr\u00e9voit pas d’am\u00e9lioration pour l’instant. Entre-temps, quelque 320 salari\u00e9s belges ont officiellement re\u00e7u leur lettre de licenciement.<\/p>\n\n\n\n

\u00ab Des clients sous pression \u00e0 l’\u00e9chelle mondiale \u00bb<\/h2>\n\n\n\n

Au quatri\u00e8me trimestre de son exercice 2026, Nike a enregistr\u00e9 un chiffre d\u2019affaires de 11 milliards de dollars am\u00e9ricains (9,65 milliards d\u2019euros). Ce chiffre est en baisse de 1 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, mais sup\u00e9rieur aux pr\u00e9visions des analystes. Le b\u00e9n\u00e9fice net, qui s\u2019\u00e9l\u00e8ve \u00e0 1,1 milliard de dollars am\u00e9ricains (965 millions d\u2019euros), a \u00e9galement d\u00e9pass\u00e9 les attentes. Ce b\u00e9n\u00e9fice a toutefois b\u00e9n\u00e9fici\u00e9 d\u2019un coup de pouce exceptionnel \u2013 et donc ponctuel : Nike a profit\u00e9 d\u2019un remboursement de pr\u00e8s de 986 millions de dollars am\u00e9ricains au titre des droits d\u2019importation.<\/p>\n\n\n\n

Sur l\u2019ensemble de l\u2019exercice, Nike a maintenu son chiffre d\u2019affaires \u00e0 un niveau stable de 46,4 milliards de dollars am\u00e9ricains (40,73 milliards d\u2019euros). Corrig\u00e9 des effets de change, le chiffre d\u2019affaires a toutefois recul\u00e9 de 2 %. Pour le premier semestre du nouvel exercice, le directeur financier Matthew Friend table \u00e0 nouveau sur une baisse du chiffre d\u2019affaires comprise entre 1 et 6 %. <\/p>\n\n\n\n

\u00ab Nous ne pr\u00e9voyons pas d\u2019am\u00e9lioration significative au cours des six prochains mois. Nous sentons que nos clients sont sous pression \u00e0 l\u2019\u00e9chelle mondiale, et cela se refl\u00e8te notamment dans nos ventes de v\u00eatements de sport \u00bb, a d\u00e9clar\u00e9 M. Friend. Il quittera bient\u00f4t Nike apr\u00e8s pr\u00e8s de dix-huit ans au sein de l\u2019entreprise. David Denton, l\u2019actuel directeur financier de Pfizer, lui succ\u00e9dera.<\/p>\n\n\n\n

Une pr\u00e9sence insuffisante en Chine <\/h2>\n\n\n\n

Le PDG Elliott Hill per\u00e7oit toutefois quelques signes de reprise. Nike enregistre des progr\u00e8s dans les chaussures de course et les v\u00eatements de sport, ses ventes via les grossistes repartent \u00e0 la hausse et le march\u00e9 am\u00e9ricain se redresse. \u00ab Pour la premi\u00e8re fois en quatre ans, les ventes de Nike via Foot Locker ont de nouveau progress\u00e9 au cours du dernier trimestre \u00bb, a d\u00e9clar\u00e9 M. Hill. Le PDG tente depuis pr\u00e8s de deux ans de remettre Nike sur la voie de la croissance, mais se heurte \u00e0 une forte concurrence, \u00e0 une demande en baisse dans le segment lifestyle et \u00e0 des probl\u00e8mes persistants en Chine. <\/p>\n\n\n\n

En Chine, le chiffre d\u2019affaires a encore recul\u00e9 de 12 % au cours du dernier trimestre. Nike y est confront\u00e9e \u00e0 de puissants rivaux locaux tels qu\u2019Anta et Li-Ning, qui associent des prix plus bas \u00e0 une image de marque de plus en plus forte. Le patriotisme \u00e9conomique croissant joue \u00e9galement des tours aux marques \u00e9trang\u00e8res. \u00ab En Chine, nous devons nous positionner davantage comme une marque haut de gamme, \u00eatre plus en phase avec la culture locale et nous concentrer davantage sur le sport pur, comme la course \u00e0 pied et le fitness \u00bb, a d\u00e9clar\u00e9 Hill, mais pour l\u2019instant, ces projets ne portent pas encore leurs fruits.<\/p>\n\n\n\n

Entre-temps, au centre logistique europ\u00e9en situ\u00e9 en Belgique, environ 320 salari\u00e9s ont officiellement re\u00e7u leur lettre de licenciement, apr\u00e8s que l\u2019entreprise eut annonc\u00e9 une restructuration de grande envergure. Gr\u00e2ce \u00e0 des d\u00e9parts volontaires, Nike a pu \u00e9viter une cinquantaine de licenciements forc\u00e9s. Selon les syndicats, cette mesure touche principalement les services du week-end et ne devrait perturber que l\u00e9g\u00e8rement le fonctionnement quotidien. Les syndicats esp\u00e8rent d\u00e9sormais retrouver une certaine stabilit\u00e9 apr\u00e8s des mois d\u2019incertitude.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Mais il n’y a pas vraiment de quoi se r\u00e9jouir : sur l’ensemble de l’exercice, le chiffre d’affaires est rest\u00e9 stable, et le groupe sportif ne pr\u00e9voit pas d’am\u00e9lioration pour l’instant. Entre-temps, quelque 320 salari\u00e9s belges ont officiellement re\u00e7u leur lettre de licenciement.<\/p>\n","protected":false},"author":5,"featured_media":150996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[644],"topic":[266],"region":[],"class_list":{"0":"post-150995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-nike","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nNike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T08:22:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T08:22:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s\",\"datePublished\":\"2026-07-01T08:22:47+00:00\",\"dateModified\":\"2026-07-01T08:22:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/\"},\"wordCount\":635,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nike-Cloche-dOr_01-Source-Nike-1.jpg\",\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/\",\"name\":\"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nike-Cloche-dOr_01-Source-Nike-1.jpg\",\"datePublished\":\"2026-07-01T08:22:47+00:00\",\"dateModified\":\"2026-07-01T08:22:49+00:00\",\"description\":\"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nike-Cloche-dOr_01-Source-Nike-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Nike-Cloche-dOr_01-Source-Nike-1.jpg\",\"width\":1600,\"height\":1066,\"caption\":\"Nike Luxembourg - 3 June 2026 - Shopping Center Cloche d'Or, Luxembourg, Luxembourg - (Photo: Martin FLOUSEK \\\/ www.martinflousek.com).\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE","description":"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/","og_locale":"fr_FR","og_type":"article","og_title":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE","og_description":"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/","og_site_name":"RetailDetail BE","article_published_time":"2026-07-01T08:22:47+00:00","article_modified_time":"2026-07-01T08:22:49+00:00","og_image":[{"width":1600,"height":1066,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s","datePublished":"2026-07-01T08:22:47+00:00","dateModified":"2026-07-01T08:22:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/"},"wordCount":635,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/","name":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","datePublished":"2026-07-01T08:22:47+00:00","dateModified":"2026-07-01T08:22:49+00:00","description":"Chez Nike, les r\u00e9sultats trimestriels sont meilleurs que pr\u00e9vu. Cependant, il n'y a pas vraiment de quoi se r\u00e9jouir.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","width":1600,"height":1066,"caption":"Nike Luxembourg - 3 June 2026 - Shopping Center Cloche d'Or, Luxembourg, Luxembourg - (Photo: Martin FLOUSEK \/ www.martinflousek.com)."},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-les-attentes-mais-fait-face-a-des-difficultes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nike d\u00e9passe les attentes, mais continue de faire face \u00e0 des difficult\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Nike-Cloche-dOr_01-Source-Nike-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=150995"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150995\/revisions"}],"predecessor-version":[{"id":150997,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/150995\/revisions\/150997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/150996"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=150995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=150995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=150995"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=150995"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=150995"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=150995"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=150995"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=150995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}