{"id":151052,"date":"2026-07-02T13:31:53","date_gmt":"2026-07-02T11:31:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151052"},"modified":"2026-07-02T13:31:55","modified_gmt":"2026-07-02T11:31:55","slug":"bq-lance-un-nouveau-concept-de-magasin-axe-sur-lhabitat-durable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/bq-lance-un-nouveau-concept-de-magasin-axe-sur-lhabitat-durable\/","title":{"rendered":"B&amp;Q lance un nouveau concept de magasin ax\u00e9 sur l&rsquo;habitat durable"},"content":{"rendered":"\n<p><strong>B&amp;Q<\/strong> r\u00e9nove son magasin de Cheltenham, au Royaume-Uni, afin d\u2019aider plus facilement ses clients \u00e0 rendre leur logement plus durable. Le magasin b\u00e9n\u00e9ficiera notamment de nouveaux espaces de pr\u00e9sentation et de conseils suppl\u00e9mentaires sur l\u2019\u00e9nergie, le jardinage et les choix plus durables. L\u2019enseigne utilise ce magasin comme site pilote en vue d\u2019un d\u00e9ploiement \u00e0 plus grande \u00e9chelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un laboratoire vert<\/h2>\n\n\n\n<p>Le magasin accueillera notamment des pr\u00e9sentoirs consacr\u00e9s \u00e0 la \u00ab maison durable \u00bb et \u00e0 l\u2019approche \u00ab Green Star \u00bb, gr\u00e2ce auxquels B&amp;Q transmet directement ses connaissances en mati\u00e8re de d\u00e9veloppement durable \u00e0 ses clients. Par ailleurs, l\u2019enseigne dispense des conseils et propose des produits visant \u00e0 favoriser la pr\u00e9sence de la nature dans le jardin, allant du compost sans tourbe aux techniques permettant de r\u00e9duire la consommation d\u2019eau, en passant par des alternatives sans pesticides.<\/p>\n\n\n\n<p>Les enseignements tir\u00e9s des initiatives mises en place chez B&amp;Q Cheltenham qui auront le plus grand impact sur l\u2019engagement et le comportement des clients d\u00e9termineront la mani\u00e8re dont la cha\u00eene mettra en \u0153uvre le d\u00e9veloppement durable \u00e0 l\u2019avenir dans d\u2019autres magasins. <\/p>\n\n\n\n<p>C\u2019est \u00e0 Cheltenham que le projet a \u00e9t\u00e9 attribu\u00e9, car ce magasin figure d\u00e9j\u00e0 parmi les points de vente les plus durables de B&amp;Q. Le b\u00e2timent est aliment\u00e9 par plus de 200 panneaux solaires install\u00e9s sur le toit et utilise un \u00e9clairage LED intelligent \u00e9quip\u00e9 de d\u00e9tecteurs de mouvement qui att\u00e9nuent la lumi\u00e8re d\u00e8s qu\u2019il n\u2019y a plus personne \u00e0 proximit\u00e9. Les clients peuvent \u00e9galement y louer du mat\u00e9riel de bricolage et faire r\u00e9parer leurs outils.<\/p>\n\n\n\n<p>\u00ab Nous voulons que Cheltenham devienne un exemple marquant de la mani\u00e8re dont un accompagnement percutant, clair et informatif en magasin peut aider les clients \u00e0 la fois \u00e0 faire des \u00e9conomies et \u00e0 r\u00e9duire leur empreinte \u00e9cologique \u00bb, explique Katherine Paterson, directrice marketing, \u00e0 propos de ce projet pilote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B&amp;Q r\u00e9nove son magasin de Cheltenham, au Royaume-Uni, afin d\u2019aider plus facilement ses clients \u00e0 rendre leur logement plus durable. Le magasin b\u00e9n\u00e9ficiera notamment de nouveaux espaces de pr\u00e9sentation et de conseils suppl\u00e9mentaires sur l\u2019\u00e9nergie, le jardinage et les choix plus durables. L\u2019enseigne utilise ce magasin comme site pilote en vue d\u2019un d\u00e9ploiement \u00e0 plus grande \u00e9chelle.<\/p>\n","protected":false},"author":10,"featured_media":151053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[1184],"topic":[340,373],"region":[381],"class_list":["post-151052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-kingfisher","topic-concept-de-magasin","topic-durabilite","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B&amp;Q lance un nouveau concept de magasin ax\u00e9 sur 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