{"id":151113,"date":"2026-07-03T12:57:36","date_gmt":"2026-07-03T10:57:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151113"},"modified":"2026-07-03T12:57:39","modified_gmt":"2026-07-03T10:57:39","slug":"en-images-marie-stella-maris-ouvre-sa-20e-boutique-au-mall-of-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/en-images-marie-stella-maris-ouvre-sa-20e-boutique-au-mall-of-the-netherlands\/","title":{"rendered":"[En Images] Marie-Stella-Maris ouvre sa 20e boutique au Mall of the Netherlands"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151109\" data-id=\"151109\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993414-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" 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class=\"wp-block-jetpack-slideshow_image wp-image-151110\" data-id=\"151110\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993409-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151108\" data-id=\"151108\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993417-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151107\" data-id=\"151107\" data-aspect-ratio=\"1024 \/ 788\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1-1024x788.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1-1024x788.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1-300x231.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1-768x591.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1-1536x1182.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1782993402-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Marie-Stella-Maris <\/strong>franchit le cap des 20 magasins avec une nouvelle boutique au Westfield Mall of the Netherlands \u00e0 Leidschendam. D&rsquo;une superficie de 64 m\u00e8tres carr\u00e9s, ce magasin propose l&rsquo;int\u00e9gralit\u00e9 de la gamme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zone haut de gamme<\/h2>\n\n\n\n<p>Le nouveau point de vente est situ\u00e9 dans \u00ab The Gallery \u00bb, l\u2019espace d\u00e9di\u00e9 \u00e0 la mode et \u00e0 l\u2019art de vivre haut de gamme du centre commercial, qui accueille chaque ann\u00e9e plus de 15 millions de visiteurs. Il s\u2019agit du deuxi\u00e8me magasin de la marque d\u2019art de vivre amstellodamoise au sein d\u2019un centre commercial d\u2019Unibail-Rodamco-Westfield, apr\u00e8s l\u2019ouverture \u00e0 Stadshart Amstelveen.<\/p>\n\n\n\n<p>Avec ce nouvel emplacement, Marie-Stella-Maris poursuit sa strat\u00e9gie visant \u00e0 s\u2019implanter dans des environnements commerciaux haut de gamme o\u00f9 l\u2019exp\u00e9rience de la marque occupe une place centrale. La boutique, d\u2019une superficie d\u2019environ 64 m\u00e8tres carr\u00e9s, propose l\u2019int\u00e9gralit\u00e9 de la gamme de produits de soins corporels et de parfums d\u2019int\u00e9rieur, et dispose \u00e9galement d\u2019un \u00ab Refill Bar \u00bb, o\u00f9 les clients peuvent recharger leurs flacons.<\/p>\n\n\n\n<p>Selon Mme Buhrmann, la demande en marques lifestyle haut de gamme o\u00f9 \u00ab le parfum, le design et l\u2019exp\u00e9rience se rejoignent \u00bb est en pleine croissance. La nouvelle boutique doit donc non seulement renforcer la position de la marque aux Pays-Bas, mais aussi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-nous-voulons-devenir-une-marque-europeenne-de-lifestyle-kika-buhrmann-marie-stella-maris\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-nous-voulons-devenir-une-marque-europeenne-de-lifestyle-kika-buhrmann-marie-stella-maris\/\">contribuer \u00e0 ses projets de croissance \u00e0 l\u2019international<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mod\u00e8le omnicanal<\/h2>\n\n\n\n<p>Marie-Stella-Maris organise ses activit\u00e9s autour d\u2019un mod\u00e8le omnicanal dans lequel les boutiques en propre, la vente en gros, l\u2019h\u00f4tellerie et le commerce en ligne se compl\u00e8tent. Les boutiques font ainsi office d\u2019espaces d\u2019exp\u00e9rience physique de la marque o\u00f9 les consommateurs peuvent d\u00e9couvrir les produits.<\/p>\n\n\n\n<p>Fond\u00e9e en 2011, la marque est certifi\u00e9e B Corp et associe ses activit\u00e9s commerciales \u00e0 un impact social. Gr\u00e2ce \u00e0 son mod\u00e8le \u00e9conomique, l\u2019entreprise contribue \u00e0 des projets en faveur de l\u2019eau potable et de l\u2019hygi\u00e8ne. Selon l\u2019entreprise, ces initiatives ont d\u00e9j\u00e0 touch\u00e9 plus de 145 000 personnes \u00e0 travers le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marie-Stella-Maris franchit le cap des 20 magasins avec l&rsquo;ouverture d&rsquo;une nouvelle boutique au Westfield Mall of the Netherlands, \u00e0 Leidschendam. D&rsquo;une superficie de 64 m\u00e8tres carr\u00e9s, ce magasin propose l&rsquo;int\u00e9gralit\u00e9 de la gamme.<\/p>\n","protected":false},"author":5,"featured_media":151114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1544],"topic":[1262,310],"region":[524],"class_list":["post-151113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-marie-stella-maris","topic-en-images","topic-ouverture-de-magasin","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Marie-Stella-Maris ouvre sa 20e boutique au Mall 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