{"id":151159,"date":"2026-07-06T10:50:12","date_gmt":"2026-07-06T08:50:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151159"},"modified":"2026-07-06T10:50:13","modified_gmt":"2026-07-06T08:50:13","slug":"lautorite-francaise-de-la-concurrence-donne-son-feu-vert-a-laccord-de-franchise-entre-auchan-et-intermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lautorite-francaise-de-la-concurrence-donne-son-feu-vert-a-laccord-de-franchise-entre-auchan-et-intermarche\/","title":{"rendered":"L&rsquo;autorit\u00e9 fran\u00e7aise de la concurrence donne son feu vert \u00e0 l&rsquo;accord de franchise entre Auchan et Intermarch\u00e9"},"content":{"rendered":"\n<p>En France, 165 supermarch\u00e9s <strong>Auchan<\/strong> sont autoris\u00e9s \u00e0 rejoindre leur concurrent <strong>Intermarch\u00e9<\/strong> dans le cadre d&rsquo;un accord de franchise. L&rsquo;autorit\u00e9 de la concurrence a donn\u00e9 son feu vert lundi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aucun risque de distorsion de concurrence<\/h2>\n\n\n\n<p>En novembre dernier, Auchan Retail avait annonc\u00e9 de mani\u00e8re inattendue qu\u2019il exploiterait ses supermarch\u00e9s fran\u00e7ais sous les enseignes Intermarch\u00e9 et Netto, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-devient-le-plus-grand-partenaire-franchise-dintermarche\/\">en tant que partenaire franchis\u00e9 du Groupement Mousquetaires<\/a>. En tant que franchiseur, Intermarch\u00e9 apporterait aux points de vente davantage de flexibilit\u00e9, de meilleures performances, plus de valeur ajout\u00e9e pour les clients et davantage d\u2019opportunit\u00e9s pour les salari\u00e9s, a d\u00e9clar\u00e9 le groupe, qui souhaite quant \u00e0 lui continuer \u00e0 se concentrer sur le format des hypermarch\u00e9s.<\/p>\n\n\n\n<p>Lundi, l\u2019Autorit\u00e9 fran\u00e7aise de la concurrence a donn\u00e9 son feu vert \u00e0 l\u2019op\u00e9ration sans imposer de conditions suppl\u00e9mentaires. La moiti\u00e9 des 165 magasins est d\u00e9j\u00e0 approvisionn\u00e9e par Aura, la centrale d\u2019achat commune d\u2019Intermarch\u00e9 et d\u2019Auchan, et les parts de march\u00e9 locales de ces magasins ne d\u00e9passent 50 % dans aucune des r\u00e9gions examin\u00e9es, estime l\u2019Autorit\u00e9 de la concurrence, qui consid\u00e8re donc que l\u2019op\u00e9ration notifi\u00e9e ne pr\u00e9sente aucun risque de distorsion de la concurrence.<\/p>\n\n\n\n<p>Les magasins concern\u00e9s seront int\u00e9gr\u00e9s \u00e0 A+Super, une nouvelle structure au sein d\u2019Auchan Retail, qui op\u00e9rera en tant que franchis\u00e9 du Groupement Les Mousquetaires. Le personnel effectuera la transition \u00e0 compter du 1er octobre. \u00c0 partir de cette date, les premiers magasins changeront \u00e9galement de nom, dans le cadre d\u2019une op\u00e9ration progressive qui s\u2019ach\u00e8vera d\u2019ici mai de l\u2019ann\u00e9e prochaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, 165 supermarch\u00e9s Auchan sont autoris\u00e9s \u00e0 rejoindre le concurrent Intermarch\u00e9 dans le cadre d&rsquo;un accord de franchise. L&rsquo;autorit\u00e9 de la concurrence a donn\u00e9 son feu vert lundi.<\/p>\n","protected":false},"author":3,"featured_media":151160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[719,624],"topic":[247],"region":[342],"class_list":{"0":"post-151159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-auchan","10":"company-intermarche","11":"topic-franchise","12":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;autorit\u00e9 fran\u00e7aise de la concurrence donne son feu vert \u00e0 l&#039;accord de franchise entre Auchan et 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