{"id":151164,"date":"2026-07-06T11:04:30","date_gmt":"2026-07-06T09:04:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151164"},"modified":"2026-07-06T11:28:32","modified_gmt":"2026-07-06T09:28:32","slug":"uber-eats-met-un-frein-a-son-expansion-en-europe-dans-la-bataille-contre-delivery-hero","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/uber-eats-met-un-frein-a-son-expansion-en-europe-dans-la-bataille-contre-delivery-hero\/","title":{"rendered":"Uber Eats met un frein \u00e0 son expansion en Europe en raison de la bataille pour Delivery Hero"},"content":{"rendered":"\n

Uber Eats<\/strong> met son expansion europ\u00e9enne en pause, bien que la soci\u00e9t\u00e9 continue de lorgner sur le rachat de l’allemand Delivery Hero<\/strong>. Est-ce que le service am\u00e9ricain de livraison de repas fait profil bas afin de ne pas provoquer l’autorit\u00e9 europ\u00e9enne de la concurrence ?<\/p>\n\n\n\n

Finalement, pas sept nouveaux pays<\/h2>\n\n\n\n

Uber Eats annule la majeure partie de ses projets d\u2019expansion annonc\u00e9s en Europe. En f\u00e9vrier, le service de livraison de repas avait encore annonc\u00e9 en grande pompe son intention de se lancer cette ann\u00e9e sur sept nouveaux march\u00e9s : l\u2019Autriche, le Danemark, la Finlande, la Norv\u00e8ge, la R\u00e9publique tch\u00e8que, la Gr\u00e8ce et la Roumanie. Cette initiative devait g\u00e9n\u00e9rer 1 milliard de dollars de chiffre d\u2019affaires brut suppl\u00e9mentaire en trois ans. <\/p>\n\n\n\n

Aujourd\u2019hui, selon le Financial Times, l\u2019entreprise fait marche arri\u00e8re : cinq des sept lancements pr\u00e9vus sont report\u00e9s<\/a>, notamment en Autriche, en Norv\u00e8ge et en Gr\u00e8ce. Selon ses propres dires, le service de livraison de repas souhaite \u00ab maintenir l\u2019\u00e9lan \u00bb apr\u00e8s le \u00ab grand succ\u00e8s \u00bb des lancements en Finlande et au Danemark, mais le journal \u00e9conomique britannique soup\u00e7onne qu\u2019il y a d\u2019autres enjeux en jeu.<\/p>\n\n\n\n

Uber tente depuis un certain temps d\u00e9j\u00e0 de mettre la main sur Delivery Hero. Une tentative de rachat en mai a \u00e9chou\u00e9, mais entre-temps, l\u2019entreprise continue d\u2019acheter des actions. Une acquisition totale bouleverserait consid\u00e9rablement les rapports de force sur le march\u00e9 europ\u00e9en de la livraison, car Delivery Hero est pr\u00e9sent dans pas moins de 23 pays europ\u00e9ens via des marques telles que Glovo <\/strong>et Foodora<\/strong>. Jusqu\u2019o\u00f9 la plateforme de livraison peut-elle encore s\u2019\u00e9tendre avant que l\u2019autorit\u00e9 europ\u00e9enne de la concurrence n\u2019y mette un frein ? En marquant une pause dans son expansion, Uber gagne en tout cas du temps pour y voir plus clair.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uber Eats met son expansion europ\u00e9enne en pause, bien que la soci\u00e9t\u00e9 continue de lorgner sur le rachat de l’allemand Delivery Hero. Est-ce que le service am\u00e9ricain de livraison de repas fait profil bas afin de ne pas provoquer l’autorit\u00e9 europ\u00e9enne de la concurrence ?<\/p>\n","protected":false},"author":5,"featured_media":151165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[68],"people":[],"extra":[43],"company":[692,416],"topic":[282,276],"region":[243],"class_list":{"0":"post-151164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-maaltijdbezorging","10":"extra-plus","11":"company-delivery-hero","12":"company-uber-eats","13":"topic-acquisition","14":"topic-expansion","15":"region-europe"},"acf":[],"yoast_head":"\nUber Eats met un frein \u00e0 son expansion en Europe en raison de la bataille pour Delivery 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