{"id":151232,"date":"2026-07-06T15:55:46","date_gmt":"2026-07-06T13:55:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151232"},"modified":"2026-07-06T15:55:49","modified_gmt":"2026-07-06T13:55:49","slug":"la-boisson-aux-fruits-wicky-devient-la-petite-soeur-de-coolbest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-boisson-aux-fruits-wicky-devient-la-petite-soeur-de-coolbest\/","title":{"rendered":"La boisson aux fruits Wicky devient la petite s\u0153ur de CoolBest"},"content":{"rendered":"\n<p><strong>Refresco Benelux <\/strong>a <strong>c\u00e9d\u00e9 <\/strong>les droits de la marque de boissons aux fruits <strong>Wicky <\/strong>\u00e0 <strong>Riedel<\/strong>. Riedel, qui produit notamment les marques <strong>Appelsientje<\/strong>, <strong>CoolBest <\/strong>et <strong>DubbelFrisss<\/strong>, renforce ainsi encore davantage sa position sur le march\u00e9 des boissons fruit\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab L&rsquo;attention qu&rsquo;elle m\u00e9rite \u00bb<\/h2>\n\n\n\n<p>Si Riedel devient propri\u00e9taire de la marque, Refresco Benelux reste responsable de la production et de la mise en bouteille de Wicky. Selon les deux entreprises, cette structure garantit la continuit\u00e9 pour les d\u00e9taillants et les consommateurs. Les d\u00e9tails financiers de la transaction n\u2019ont pas \u00e9t\u00e9 divulgu\u00e9s. L\u2019acquisition a \u00e9t\u00e9 finalis\u00e9e au cours du deuxi\u00e8me trimestre 2026.<\/p>\n\n\n\n<p>\u00ab Wicky est une marque dot\u00e9e d\u2019une riche histoire et d\u2019une position solide dans le segment des boissons fra\u00eeches et fruit\u00e9es \u00bb, d\u00e9clare Alexander van Assouw, directeur g\u00e9n\u00e9ral de Refresco Benelux. Selon lui, Riedel pourra \u00ab apporter \u00e0 la marque l\u2019attention et le soutien qu\u2019elle m\u00e9rite et la faire passer \u00e0 l\u2019\u00e9tape suivante \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Refresco se concentre sur la production<\/h2>\n\n\n\n<p>Riedel y voit \u00e9galement une compl\u00e9mentarit\u00e9 strat\u00e9gique \u00e9vidente. \u00ab Avec des marques embl\u00e9matiques telles qu\u2019Appelsientje, CoolBest et DubbelFrisss, nous occupons d\u00e9j\u00e0 une position solide sur le segment des boissons fra\u00eeches et fruit\u00e9es. Wicky s\u2019y int\u00e8gre parfaitement \u00bb, d\u00e9clare Bas Boswinkel, directeur g\u00e9n\u00e9ral. Il souligne par ailleurs qu\u2019il se r\u00e9jouit de cette collaboration avec Refresco en tant que partenaire de production.<\/p>\n\n\n\n<p>Cette transaction s\u2019inscrit dans un mod\u00e8le o\u00f9 Refresco continue de se concentrer sur son r\u00f4le de producteur ind\u00e9pendant de boissons tant pour les d\u00e9taillants que pour les propri\u00e9taires de marques, tandis que Riedel \u00e9largit encore son portefeuille de marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Refresco Benelux a c\u00e9d\u00e9 les droits de la marque de boissons aux fruits Wicky \u00e0 Riedel. Riedel, qui produit notamment les marques Appelsientje, CoolBest et DubbelFrisss, renforce ainsi encore davantage sa position sur le march\u00e9 des boissons fruit\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":151233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[2067,2068],"topic":[282],"region":[324],"class_list":{"0":"post-151232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-refresco","11":"company-riedel","12":"topic-acquisition","13":"region-benelux"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La boisson aux 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