{"id":15128,"date":"2016-10-11T12:38:27","date_gmt":"2016-10-11T12:38:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-va-vendre-des-e-books\/"},"modified":"2016-10-11T12:38:27","modified_gmt":"2016-10-11T12:38:27","slug":"aldi-va-vendre-des-e-books","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-va-vendre-des-e-books\/","title":{"rendered":"Aldi va vendre des e-books"},"content":{"rendered":"<p>Apr\u00e8s avoir cr\u00e9\u00e9 son propre service de streaming, le discounter allemand <strong>Aldi<\/strong> lance un catalogue d\u2019e-books : \u00e0 partir du 20 octobre les utilisateurs allemands de la plateforme Aldi Life auront acc\u00e8s \u00e0 1 million de livres, dont 3.000 gratuitement.<\/p>\n<p><!--break--><\/p>\n<h2>Concurrence avec Amazon<\/h2>\n<p>Aldi entre donc en concurrence avec des acteurs comme Amazon, mais ne pourra cette fois appliquer sa strat\u00e9gie de prix bas, car <a href=\"http:\/\/www.heise.de\/newsticker\/meldung\/Aldi-verkauft-jetzt-auch-E-Books-3343841.html\" target=\"_blank\" rel=\"noopener\">en Allemagne le prix des e-books est fixe<\/a>, tout comme celui des livres imprim\u00e9s.<\/p>\n<p>\nPour la lecture des livres num\u00e9riques, Aldi a d\u00e9velopp\u00e9 sa propre application, compatible avec les formats PDF, EPUB, DjVu, TXT et FB2. Les livres d\u2019autres parties pourront \u00e9galement \u00eatre t\u00e9l\u00e9charg\u00e9s sur l\u2019appli, sauf les livres achet\u00e9s via Amazon.<\/p>\n<p>\nPour l\u2019instant Aldi n\u2019envisage pas encore de lancer sa propre liseuse \u00e9lectronique, mais en contrepartie le discounter propose une tablette de sa propre marque Medion, sur laquelle l\u2019appli a\u00a0\u00e9t\u00e9 install\u00e9e pr\u00e9alablement.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir cr\u00e9\u00e9 son propre service de streaming, le discounter allemand Aldi lance un catalogue d\u2019e-books : \u00e0 partir du 20 octobre les utilisateurs allemands de la plateforme Aldi Life auront acc\u00e8s \u00e0 1 million de livres, dont 3.000 gratuitement. Concurrence avec Amazon Aldi entre donc en concurrence avec des acteurs comme Amazon, mais ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi va vendre des e-books - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En Allemagne Aldi propose son propre catalogue d&#039;e-books. 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