{"id":151343,"date":"2026-07-08T10:57:56","date_gmt":"2026-07-08T08:57:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151343"},"modified":"2026-07-08T10:57:59","modified_gmt":"2026-07-08T08:57:59","slug":"comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/","title":{"rendered":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 576)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151340\" data-id=\"151340\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151337\" data-id=\"151337\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151341\" data-id=\"151341\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3.Monoprix-Aix-en-Provence-La-Beaute-4-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3.Monoprix-Aix-en-Provence-La-Beaute-4-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3.Monoprix-Aix-en-Provence-La-Beaute-4-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3.Monoprix-Aix-en-Provence-La-Beaute-4-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3.Monoprix-Aix-en-Provence-La-Beaute-4-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151339\" data-id=\"151339\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151338\" data-id=\"151338\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1.jpg 653w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le groupe fran\u00e7ais de distribution <strong>Casino<\/strong> proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 <strong>Monoprix<\/strong>. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un rep\u00e8re fort<\/h2>\n\n\n\n<p>La transformation de Monoprix s\u2019inscrit dans le cadre de \u00ab Renouveau 2030 \u00bb, le plan strat\u00e9gique du groupe Casino, qui, apr\u00e8s s\u2019\u00eatre s\u00e9par\u00e9 de ses activit\u00e9s d\u00e9ficitaires d\u2019hypermarch\u00e9s et de supermarch\u00e9s, souhaite se concentrer sur les magasins de proximit\u00e9 et les magasins urbains. Dans cette nouvelle strat\u00e9gie, le concept Monoprix joue un r\u00f4le cl\u00e9. Le magasin Monoprix d\u2019Aix-en-Provence Mirabeau est l\u2019un des premiers exemples de cette transformation.<\/p>\n\n\n\n<p>La refonte s\u2019accompagne d\u2019une nouvelle identit\u00e9 de marque, plus claire et plus coh\u00e9rente. Le symbole embl\u00e9matique \u00ab POP \u00bb a \u00e9t\u00e9 modernis\u00e9 : plus expressif et plus reconnaissable, il devient ainsi un rep\u00e8re fort de la nouvelle identit\u00e9. Par ailleurs, Casino mise sur la modernisation de l\u2019exp\u00e9rience en magasin et en ligne, avec un nouveau parcours client et le renforcement des principaux univers de marque : alimentation, mode, maison et beaut\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des concepts distinctifs<\/h2>\n\n\n\n<p>De nouveaux concepts distinctifs font leur apparition dans diff\u00e9rents rayons, comme le nouveau rayon beaut\u00e9 et soins \u00ab La Beaut\u00e9 \u00bb. Le nouveau concept de restauration \u00ab La Cantine \u00bb a d\u00e9j\u00e0 \u00e9t\u00e9 mis en place dans une vingtaine de magasins et g\u00e9n\u00e8re une croissance moyenne du chiffre d\u2019affaires de 10 %. Plus de cinquante \u00e9tablissements ouvriront leurs portes d\u2019ici 2030.<\/p>\n\n\n\n<p>Ces nouveaux concepts s\u2019accompagnent \u00e9galement de nouvelles m\u00e9thodes de travail, de nouvelles comp\u00e9tences et d\u2019une relation client renforc\u00e9e. C\u2019est pourquoi l\u2019ensemble de cette op\u00e9ration s\u2019accompagne d\u2019un effort consid\u00e9rable en mati\u00e8re de formation et d\u2019accompagnement, afin de familiariser les collaborateurs avec le conseil en beaut\u00e9, la restauration, le parcours client, les services num\u00e9riques et les nouveaux outils.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Monoprix d\u00e9voile une nouvelle identit\u00e9 de marque\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yur1M_9eoYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, l&rsquo;enseigne d\u00e9voile une identit\u00e9 de marque renouvel\u00e9e, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration. <\/p>\n","protected":false},"author":3,"featured_media":151344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[489,1063],"topic":[340],"region":[89],"class_list":{"0":"post-151343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-casino","11":"company-monoprix","12":"topic-concept-de-magasin","13":"region-frankrijk"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T08:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T08:57:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain\",\"datePublished\":\"2026-07-08T08:57:56+00:00\",\"dateModified\":\"2026-07-08T08:57:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/\",\"name\":\"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg\",\"datePublished\":\"2026-07-08T08:57:56+00:00\",\"dateModified\":\"2026-07-08T08:57:59+00:00\",\"description\":\"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg\",\"width\":1160,\"height\":653},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE","description":"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE","og_description":"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/","og_site_name":"RetailDetail BE","article_published_time":"2026-07-08T08:57:56+00:00","article_modified_time":"2026-07-08T08:57:59+00:00","og_image":[{"width":1160,"height":653,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain","datePublished":"2026-07-08T08:57:56+00:00","dateModified":"2026-07-08T08:57:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/"},"wordCount":354,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/","name":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","datePublished":"2026-07-08T08:57:56+00:00","dateModified":"2026-07-08T08:57:59+00:00","description":"Le groupe fran\u00e7ais de distribution Casino proc\u00e8de \u00e0 une cure de jouvence de son enseigne de proximit\u00e9 Monoprix. \u00c0 Aix-en-Provence, le distributeur d\u00e9voile une identit\u00e9 de marque rafra\u00eechie, avec de nouveaux concepts dans les domaines de la beaut\u00e9 et de la restauration.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","width":1160,"height":653},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-monoprix-entend-reinventer-le-magasin-de-quartier-en-milieu-urbain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment Monoprix entend r\u00e9inventer le magasin de proximit\u00e9 urbain"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/151343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=151343"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/151343\/revisions"}],"predecessor-version":[{"id":151345,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/151343\/revisions\/151345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/151344"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=151343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=151343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=151343"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=151343"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=151343"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=151343"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=151343"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=151343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}