{"id":15140,"date":"2016-10-12T12:32:25","date_gmt":"2016-10-12T12:32:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/shopping-televisuelle-chez-jbc-2\/"},"modified":"2016-10-12T12:32:25","modified_gmt":"2016-10-12T12:32:25","slug":"shopping-televisuelle-chez-jbc-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shopping-televisuelle-chez-jbc-2\/","title":{"rendered":"Shopping t\u00e9l\u00e9visuelle chez JBC"},"content":{"rendered":"<p>D\u2019ici peu les consommateurs qui regarderont des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es de <strong>JBC<\/strong> pourront imm\u00e9diatement passer commande dans la boutique en ligne, gr\u00e2ce \u00e0 l\u2019application Spott, d\u00e9velopp\u00e9e par la start-up belge Appiness.<\/p>\n<p><!--break--><\/p>\n<h2>Commandez depuis votre t\u00e9l\u00e9<\/h2>\n<p>Apr\u00e8s avoir t\u00e9l\u00e9charg\u00e9 l\u2019application Spott , il suffira \u00e0 l\u2019utilisateur de tenir son smartphone ou sa tablette devant son t\u00e9l\u00e9viseur. L\u2019appli permet de reconna\u00eetre des produits m\u00eame s\u2019il s\u2019agit d\u2019images en mouvement : des points rouges s\u2019afficheront sur l\u2019\u00e9cran indiquant les produits que l\u2019on peut imm\u00e9diatement acheter en ligne. L\u2019appli \u00e9tablira automatiquement le lien avec le webshop concern\u00e9.<\/p>\n<p>\nAppiness collabore notamment avec Medialaan, VRT et RTL. L\u2019application permet d\u00e9j\u00e0 de reconna\u00eetre des produits dans diverses \u00e9missions t\u00e9l\u00e9vis\u00e9es tr\u00e8s populaires, notamment De Keuken van Sofie, Dagelijkse Kost, Familie, Thuis, The X-Files et Cordon. Actuellement 3,5 heures de contenu Spott sont d\u00e9j\u00e0 disponibles chaque jour. Afin de mieux faire conna\u00eetre les possibilit\u00e9s de l\u2019appli, une grande campagne sera organis\u00e9e d\u2019ici peu.<\/p>\n<h2>\nAussi pour les publicit\u00e9s<\/h2>\n<p>A pr\u00e9sent la start-up souhaite passer \u00e0 la vitesse sup\u00e9rieure. Selon le journal De Tijd, une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e interactive de JBC sera diffus\u00e9e \u00e0 partir de la semaine prochaine, selon le m\u00eame principe : en tenant son smartphone ou sa tablette devant la publicit\u00e9, le spectateur pourra imm\u00e9diatement acheter les v\u00eatements montr\u00e9s dans le spot via le webshop de l\u2019enseigne.<\/p>\n<p>\nAppiness envisage \u00e9galement une expansion internationale, notamment en vendant son appli sous licence, afin que d\u2019autres cha\u00eenes de t\u00e9l\u00e9vision puissent utiliser l\u2019appli sous leur propre nom. Ceci leur permettrait de conclure des contrats avec des retailers et de pr\u00e9lever une commission par article vendu. Pour ce faire la start-up a ouvert des bureaux \u00e0 Londres et S\u00e9oul.<br \/>\n\u00a0<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019ici peu les consommateurs qui regarderont des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es de JBC pourront imm\u00e9diatement passer commande dans la boutique en ligne, gr\u00e2ce \u00e0 l\u2019application Spott, d\u00e9velopp\u00e9e par la start-up belge Appiness. Commandez depuis votre t\u00e9l\u00e9 Apr\u00e8s avoir t\u00e9l\u00e9charg\u00e9 l\u2019application Spott , il suffira \u00e0 l\u2019utilisateur de tenir son smartphone ou sa tablette devant son t\u00e9l\u00e9viseur. L\u2019appli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopping t\u00e9l\u00e9visuelle chez JBC - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u2019ici peu les consommateurs qui regarderont des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es de JBC pourront imm\u00e9diatement passer commande dans la boutique en ligne, gr\u00e2ce \u00e0 l\u2019application Spott.\" 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