{"id":151408,"date":"2026-07-09T09:39:13","date_gmt":"2026-07-09T07:39:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151408"},"modified":"2026-07-09T09:39:14","modified_gmt":"2026-07-09T07:39:14","slug":"decathlon-rachete-les-magasins-espagnols-dintersport-seule-tenerife-fait-obstacle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-rachete-les-magasins-espagnols-dintersport-seule-tenerife-fait-obstacle\/","title":{"rendered":"Decathlon rach\u00e8te les magasins espagnols d&rsquo;Intersport, seule T\u00e9n\u00e9rife fait obstacle"},"content":{"rendered":"\n<p>L&rsquo;autorit\u00e9 espagnole de la concurrence a approuv\u00e9 le rachat de 18 magasins <strong>Intersport<\/strong> par <strong>Decathlon<\/strong>, mais a assorti cette d\u00e9cision de conditions suppl\u00e9mentaires. C&rsquo;est surtout \u00e0 T\u00e9n\u00e9rife que l&rsquo;autorit\u00e9 de r\u00e9gulation voit des risques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des conditions plus strictes \u00e0 T\u00e9n\u00e9rife<\/h2>\n\n\n\n<p>Fin 2025, Decathlon avait annonc\u00e9 son intention de racheter plusieurs magasins Intersport, alors que cette cha\u00eene \u00e9tait en liquidation et faisait l\u2019objet d\u2019une proc\u00e9dure d\u2019insolvabilit\u00e9. L\u2019acquisition peut d\u00e9sormais avoir lieu, mais uniquement sous r\u00e9serve de conditions suppl\u00e9mentaires \u00e0 T\u00e9n\u00e9rife. <\/p>\n\n\n\n<p>Sans cela, Decathlon disposerait au total de 15 magasins sur l\u2019\u00eele, dont la plupart dans des zones attractives, telles que les centres commerciaux. \u00ab Cela pourrait entraver l\u2019acc\u00e8s d\u2019autres op\u00e9rateurs au march\u00e9, notamment en raison du manque d\u2019espaces disponibles sur l\u2019\u00eele \u00bb, a d\u00e9clar\u00e9 l\u2019autorit\u00e9 de la concurrence. L\u2019autorit\u00e9 de r\u00e9gulation a \u00e9galement mis en garde contre un appauvrissement de l\u2019offre.<\/p>\n\n\n\n<p>Decathlon doit d\u00e9sormais informer imm\u00e9diatement les bailleurs et les concurrents de l\u2019\u00eele afin de faciliter l\u2019arriv\u00e9e de tiers int\u00e9ress\u00e9s. La cha\u00eene doit \u00e9galement, pendant plusieurs mois, encourager l\u2019installation d\u2019un nouvel acteur dans l\u2019un des anciens magasins Intersport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance du chiffre d\u2019affaires et investissements suppl\u00e9mentaires<\/h2>\n\n\n\n<p>Ind\u00e9pendamment de ce dossier, Decathlon a \u00e9galement publi\u00e9, le 30 juin, ses r\u00e9sultats espagnols pour 2025. Le chiffre d\u2019affaires a progress\u00e9 de 7 % pour atteindre 1,99 milliard d\u2019euros, tandis que le b\u00e9n\u00e9fice net a augment\u00e9 de 17 % pour s\u2019\u00e9tablir \u00e0 84 millions d\u2019euros. La rentabilit\u00e9 s\u2019est \u00e9galement am\u00e9lior\u00e9e : l\u2019EBITDA s\u2019est \u00e9lev\u00e9 \u00e0 148 millions d\u2019euros, soit 29 % de plus que l\u2019ann\u00e9e pr\u00e9c\u00e9dente. L&rsquo;Espagne renforce ainsi sa position au sein du groupe fran\u00e7ais en tant que deuxi\u00e8me march\u00e9, repr\u00e9sentant plus de 11 % du chiffre d&rsquo;affaires net mondial de Decathlon.<\/p>\n\n\n\n<p>En ligne, le commerce \u00e9lectronique a repr\u00e9sent\u00e9 15,1 % du chiffre d\u2019affaires total de Decathlon en Espagne. La filiale espagnole souligne par ailleurs les performances de la place de march\u00e9, dont le r\u00e9sultat s\u2019est am\u00e9lior\u00e9 de 45 % l\u2019ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<p>En 2025, Decathlon a \u00e9galement investi 40 millions d\u2019euros en Espagne, plus pr\u00e9cis\u00e9ment dans la modernisation des magasins, la nouvelle identit\u00e9 de marque et les am\u00e9liorations technologiques destin\u00e9es aux clients. Parall\u00e8lement, cinq nouveaux points de vente ont ouvert leurs portes \u00e0 Adeje (T\u00e9n\u00e9rife), Valence, Madrid, Murcie et Palma de Majorque. Decathlon a ainsi cl\u00f4tur\u00e9 l\u2019ann\u00e9e avec 176 points de vente en Espagne et une croissance de 8,6 % de ses ventes en magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;autorit\u00e9 espagnole de la concurrence a approuv\u00e9 le rachat de 18 magasins Intersport par Decathlon, mais a assorti cette d\u00e9cision de conditions suppl\u00e9mentaires. C&rsquo;est surtout \u00e0 T\u00e9n\u00e9rife que l&rsquo;autorit\u00e9 de r\u00e9gulation voit des risques.<\/p>\n","protected":false},"author":5,"featured_media":151409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[361,1670],"topic":[282,310],"region":[580],"class_list":["post-151408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-decathlon","company-intersport","topic-acquisition","topic-ouverture-de-magasin","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon rach\u00e8te les magasins espagnols d&#039;Intersport, seule 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