{"id":151425,"date":"2026-07-09T11:07:39","date_gmt":"2026-07-09T09:07:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151425"},"modified":"2026-07-09T11:16:58","modified_gmt":"2026-07-09T09:16:58","slug":"lidl-plus-atteint-les-120-millions-dutilisateurs-apres-son-deploiement-mondial","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-plus-atteint-les-120-millions-dutilisateurs-apres-son-deploiement-mondial\/","title":{"rendered":"Lidl Plus atteint les 120 millions d&rsquo;utilisateurs apr\u00e8s son d\u00e9ploiement mondial"},"content":{"rendered":"\n<p><strong>Lidl <\/strong>a d\u00e9sormais d\u00e9ploy\u00e9 sa plateforme client num\u00e9rique Lidl Plus dans tous les pays o\u00f9 le discounter est pr\u00e9sent. Le lancement aux \u00c9tats-Unis, le 15 juillet, marque l&rsquo;aboutissement de l&rsquo;expansion internationale de l&rsquo;application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une pr\u00e9sence internationale<\/h2>\n\n\n\n<p>Lidl Plus compte d\u00e9sormais plus de 120 millions d\u2019utilisateurs \u00e0 travers le monde. L\u2019application leur donne acc\u00e8s \u00e0 des r\u00e9compenses imm\u00e9diates, des bons de r\u00e9duction personnalis\u00e9s et d\u2019autres avantages num\u00e9riques. Pour Lidl, cette plateforme constitue un outil essentiel pour renforcer les liens entre ses magasins et ses canaux num\u00e9riques.<\/p>\n\n\n\n<p>Ce d\u00e9ploiement mondial a n\u00e9cessit\u00e9 une collaboration \u00e9troite entre des \u00e9quipes situ\u00e9es dans diff\u00e9rents pays, sur diff\u00e9rents continents et dans diff\u00e9rents fuseaux horaires. Lidl consid\u00e8re donc cette \u00e9tape comme une preuve de sa force d\u2019action internationale. \u00ab Lancer une plateforme \u00e0 l\u2019\u00e9chelle mondiale, au-del\u00e0 des continents et des fuseaux horaires, <a href=\"https:\/\/www.linkedin.com\/posts\/lidlinternational-lidlplus-digitaltransformation-share-7480655441589600283-KB3Q\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">exige bien plus qu\u2019une technologie et une gestion de projet exceptionnelles<\/a>. Cela n\u00e9cessite une coordination strat\u00e9gique claire, une collaboration sans faille entre les services et une \u00e9quipe hors du commun, unie autour d\u2019un objectif commun \u00bb, d\u00e9clare Linus Hinzmann, responsable des relations clients et vice-pr\u00e9sident senior chez Lidl Stiftung &amp; Co. KG, sur LinkedIn.<\/p>\n\n\n\n<p>Avec Lidl Plus, Lidl affine encore davantage sa strat\u00e9gie omnicanale. L\u2019application aide le distributeur \u00e0 adopter une approche plus personnalis\u00e9e envers ses clients, \u00e0 cibler davantage ses promotions et \u00e0 renforcer le lien avec les consommateurs en dehors des magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl a d\u00e9sormais d\u00e9ploy\u00e9 sa plateforme client num\u00e9rique Lidl Plus dans tous les pays o\u00f9 le discounter est pr\u00e9sent. Le lancement aux \u00c9tats-Unis, le 15 juillet, marque l&rsquo;aboutissement de l&rsquo;expansion internationale de l&rsquo;application.<\/p>\n","protected":false},"author":5,"featured_media":151426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[276],"region":[446],"class_list":{"0":"post-151425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-expansion","11":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl Plus atteint les 120 millions d&#039;utilisateurs apr\u00e8s son d\u00e9ploiement mondial - 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