{"id":151446,"date":"2026-07-09T12:21:49","date_gmt":"2026-07-09T10:21:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151446"},"modified":"2026-07-09T12:21:51","modified_gmt":"2026-07-09T10:21:51","slug":"saturn-se-voit-confier-un-nouveau-role-aux-cotes-de-mediamarkt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/saturn-se-voit-confier-un-nouveau-role-aux-cotes-de-mediamarkt\/","title":{"rendered":"Saturn se voit confier un nouveau r\u00f4le aux c\u00f4t\u00e9s de MediaMarkt"},"content":{"rendered":"\n

Au sein de Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt<\/strong>, Saturn<\/strong> se voit attribuer un nouveau r\u00f4le : la marque sera d\u00e9sormais positionn\u00e9e comme une sous-marque destin\u00e9e aux passionn\u00e9s de technologies de pointe et ouvrira des espaces d\u00e9di\u00e9s dans les magasins MediaMarkt.<\/p>\n\n\n\n

Toucher de nouveaux segments de client\u00e8le<\/h2>\n\n\n\n

L’avenir de Saturn au sein du groupe Ceconomy fait l’objet de sp\u00e9culations depuis un certain temps d\u00e9j\u00e0. Ces derni\u00e8res ann\u00e9es, le r\u00e9seau de magasins de la cha\u00eene en Allemagne s\u2019est consid\u00e9rablement r\u00e9duit, passant d\u2019environ 150 magasins il y a quelques ann\u00e9es \u00e0 \u00e0 peine 27 aujourd\u2019hui. De nombreux anciens magasins Saturn ont \u00e9t\u00e9 ferm\u00e9s puis rouverts sous l\u2019enseigne MediaMarkt, ce qui a entra\u00een\u00e9 une hausse moyenne du chiffre d\u2019affaires de 10 % dans ces magasins, selon Ceconomy.<\/p>\n\n\n\n

D’autres magasins seront encore transform\u00e9s en MediaMarkt, mais Saturn ne dispara\u00eetra pas pour autant : Ceconomy souhaite d\u00e9sormais la positionner comme une sous-marque destin\u00e9e aux passionn\u00e9s de technologie, en mettant l’accent sur les tendances, les produits haut de gamme et les exclusivit\u00e9s. \u00c0 partir de 2027, des showrooms Saturn feront leur apparition dans les magasins MediaMarkt et sur d’autres sites. L’entreprise souhaite ainsi toucher de nouveaux segments de client\u00e8le.<\/p>\n\n\n\n

Mercredi, MediaMarktSaturn a pr\u00e9sent\u00e9 sa nouvelle strat\u00e9gie triennale, qui place la confiance au c\u0153ur de sa croissance<\/a>. Dans un monde num\u00e9rique complexe, les consommateurs recherchent plus que jamais des conseils et de la fiabilit\u00e9, selon le d\u00e9taillant.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Au sein de Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt, Saturn se voit attribuer un nouveau r\u00f4le : la marque sera d\u00e9sormais positionn\u00e9e comme une sous-marque destin\u00e9e aux passionn\u00e9s de technologies de pointe et ouvrira des espaces d\u00e9di\u00e9s dans les magasins MediaMarkt. <\/p>\n","protected":false},"author":3,"featured_media":151447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[],"company":[426,907,953],"topic":[488],"region":[470],"class_list":["post-151446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","company-ceconomy","company-mediamarkt","company-saturn","topic-marketing","region-allemagne"],"acf":[],"yoast_head":"\nSaturn se voit confier 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