{"id":151482,"date":"2026-07-09T15:20:49","date_gmt":"2026-07-09T13:20:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151482"},"modified":"2026-07-09T15:20:51","modified_gmt":"2026-07-09T13:20:51","slug":"frieslandcampina-reorganise-ses-activites-de-vente-au-detail-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/frieslandcampina-reorganise-ses-activites-de-vente-au-detail-en-europe\/","title":{"rendered":"FrieslandCampina r\u00e9organise ses activit\u00e9s retail en Europe"},"content":{"rendered":"\n<p><strong>FrieslandCampina<\/strong> souhaite regrouper ses activit\u00e9s de distribution en Europe au sein d&rsquo;une seule et m\u00eame organisation. Le groupe laitier rapproche ainsi ses activit\u00e9s li\u00e9es aux marques et celles li\u00e9es aux marques de distributeur en Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cons\u00e9quences organisationnelles<\/h2>\n\n\n\n<p>\u00c0 compter du 1er janvier 2027, FrieslandCampina pr\u00e9voit d\u2019int\u00e9grer les activit\u00e9s de vente au d\u00e9tail des groupes d\u2019activit\u00e9 Europe et Retail &amp; Americas. Le groupe laitier coop\u00e9ratif affirme que cette nouvelle structure permettra de mieux servir les clients et de renforcer les cat\u00e9gories de produits. Son PDG, Jan Derck van Karnebeek, qualifie cette r\u00e9organisation d\u2019\u00e9tape vers une organisation plus simple et davantage ax\u00e9e sur le client.<\/p>\n\n\n\n<p>Selon M. Van Karnebeek, ce regroupement doit aider FrieslandCampina \u00e0 exploiter plus rapidement les opportunit\u00e9s du march\u00e9 et \u00e0 mieux tirer parti de sa taille et de son expertise. FrieslandCampina souhaite \u00e9galement transf\u00e9rer ses activit\u00e9s am\u00e9ricaines, qui rel\u00e8vent actuellement de Retail &amp; Americas, vers le groupe d\u2019activit\u00e9s \u00ab Middle East, Pakistan &amp; Africa \u00bb. Ce dernier portera alors le nom de \u00ab Middle East, Pakistan, Africa &amp; Americas \u00bb. <\/p>\n\n\n\n<p>\u00c0 la suite de cette r\u00e9organisation, FrieslandCampina comptera d\u00e9sormais six groupes d\u2019activit\u00e9 au lieu de sept. Dustin Woodward, actuellement pr\u00e9sident de la division Europe, dirigera le nouveau groupe d\u2019activit\u00e9 d\u00e9di\u00e9 \u00e0 l\u2019Europe. Tuncay \u00d6zg\u00fcner, actuellement pr\u00e9sident de la division Retail &amp; Americas, prendra la t\u00eate du groupe \u00ab Middle East, Pakistan, Africa &amp; Americas \u00bb. Ali Khan, actuellement pr\u00e9sident de la division Middle East, Pakistan &amp; Africa, prendra sa retraite. L\u2019entreprise indique qu\u2019elle fournira ult\u00e9rieurement plus de d\u00e9tails sur les implications organisationnelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FrieslandCampina souhaite regrouper ses activit\u00e9s de vente au d\u00e9tail en Europe au sein d&rsquo;une seule et m\u00eame organisation. Le groupe laitier rapproche ainsi ses activit\u00e9s li\u00e9es aux marques et celles li\u00e9es aux marques de distributeur en Europe.<\/p>\n","protected":false},"author":5,"featured_media":151483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[72],"people":[],"extra":[],"company":[853],"topic":[332],"region":[],"class_list":{"0":"post-151482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-zuivel","10":"company-frieslandcampina","11":"topic-restructuration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FrieslandCampina r\u00e9organise ses activit\u00e9s retail en Europe - RetailDetail 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