{"id":151561,"date":"2026-07-10T14:27:33","date_gmt":"2026-07-10T12:27:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151561"},"modified":"2026-07-10T14:27:35","modified_gmt":"2026-07-10T12:27:35","slug":"dreambaby-ouvre-son-quatrieme-nouveau-magasin-en-quelques-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/dreambaby-ouvre-son-quatrieme-nouveau-magasin-en-quelques-mois\/","title":{"rendered":"Dreambaby ouvre son quatri\u00e8me nouveau magasin en quelques mois"},"content":{"rendered":"\n<p><strong>Dreambaby <\/strong>ouvre un nouveau magasin sur l&rsquo;ancien site de <strong>Cora<\/strong> \u00e0 Anderlecht. Apr\u00e8s Marche-en-Famenne, Hognoul et Genk, il s&rsquo;agit du quatri\u00e8me nouvel \u00e9tablissement ouvert par le sp\u00e9cialiste des articles pour b\u00e9b\u00e9s en l&rsquo;espace de quelques mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers 32 magasins en 2026<\/h2>\n\n\n\n<p>Cette ouverture s\u2019inscrit dans le plan de croissance de Dreambaby, qui souhaite disposer de 32 magasins en Belgique d\u2019ici fin 2026. Pour y parvenir, l\u2019enseigne combine l\u2019ouverture de nouveaux points de vente et la r\u00e9novation de magasins existants. Le magasin d\u2019Anderlecht s\u2019\u00e9tend sur 897 m\u00e8tres carr\u00e9s et cr\u00e9e 5,5 emplois \u00e0 temps plein. Il renforce surtout la pr\u00e9sence de la cha\u00eene dans la R\u00e9gion de Bruxelles-Capitale.<\/p>\n\n\n\n<p>\u00ab Nous continuons \u00e0 investir d\u00e9lib\u00e9r\u00e9ment dans les magasins physiques, car nous constatons que les futurs parents ont besoin de conseils personnalis\u00e9s, d\u2019inspiration et de la possibilit\u00e9 de d\u00e9couvrir les produits en vrai \u00bb, explique le directeur g\u00e9n\u00e9ral Patrick Michielsens. Selon lui, les magasins plus spacieux offrent en outre la possibilit\u00e9 de proposer un assortiment plus large et un accompagnement plus approfondi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un univers complet<\/h2>\n\n\n\n<p>Le magasin d\u2019Anderlecht fait partie d\u2019une nouvelle g\u00e9n\u00e9ration de magasins Dreambaby. Les clients y trouvent davantage de collections th\u00e9matiques et un choix plus large de cadeaux, d\u2019articles de d\u00e9coration et de jouets pour les enfants jusqu\u2019\u00e0 trois ans. Le d\u00e9taillant regroupe les produits li\u00e9s au sommeil, aux soins, \u00e0 l\u2019alimentation, aux voyages et aux jeux par style, afin que les parents puissent plus facilement composer une layette compl\u00e8te.<\/p>\n\n\n\n<p>Dreambaby commercialise notamment des produits des marques Dreambee, Little Dutch, Jollein, Nattou et Noukie\u2019s. \u00ab Aujourd\u2019hui, les futurs parents recherchent plus qu\u2019un simple produit isol\u00e9 \u00bb, explique Michielsens. \u00ab Ils veulent trouver l\u2019inspiration et cr\u00e9er un univers complet pour leur enfant. \u00bb<\/p>\n\n\n\n<p>La cha\u00eene pr\u00e9voit d\u2019autres ouvertures de magasins et r\u00e9novations dans les mois \u00e0 venir. Dreambaby compte plus de trente magasins et vend, via sa boutique en ligne, des produits de plus de 400 marques. Depuis le printemps 2024, l\u2019entreprise fait partie du Vanhalst Retail Group, propri\u00e9taire notamment de Supra Bazar et du magasin familial Kabine.<\/p>\n\n\n\n<p>Lors du RetailDetail Marketing Day, le PDG Bavo Vanhalst d\u00e9voilera en exclusivit\u00e9 la strat\u00e9gie \u00ab circle of life \u00bb de ce groupe de distribution en pleine expansion. \u00c9galement sur sc\u00e8ne : <strong>AVA<\/strong>, <strong>Albert Heijn<\/strong> et bien d\u2019autres !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\">R\u00e9servez ici vos billets pour le Retail Marketing Day<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dreambaby ouvre un nouveau magasin sur l&rsquo;ancien site de Cora \u00e0 Anderlecht. Apr\u00e8s Marche-en-Famenne, Hognoul et Genk, il s&rsquo;agit du quatri\u00e8me nouvel \u00e9tablissement ouvert par le sp\u00e9cialiste des articles pour b\u00e9b\u00e9s en l&rsquo;espace de quelques mois.<\/p>\n","protected":false},"author":5,"featured_media":151562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[142,1901],"topic":[276,310],"region":[226],"class_list":["post-151561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-dreambaby","company-vanhalst-retail-group","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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